More early Prime Day deals are live at Amazon UK - 23 great offers I'd buy now

Collage of laptop, air fryer, headphones, smartwatch, smart clock and electric toothbrush on a green background
(Image credit: Future)

This year's Amazon Prime Day starts in just a couple of days but the retailer has already kicked off the bargain bonanza early with dozens of terrific early deals. I've looked through all of the new additions this weekend and handpicked X of the best early Prime Day deals you can shop at Amazon UK right now.

See all today's best deals at Amazon UK

One of the top early offers exclusively available to Prime members is the Amazon Fire TV 4-Series 55-inch 4K Smart TV for £329.99 (was £549.99). This is a great price for a large screen 4K display for watching TV shows and movies on a budget. Sure, picture quality doesn't rival the best OLED TVs from LG and Samsung, but the value for money here is undeniable.

Not joined Amazon Prime yet? Don't fret, there are bargains available to all as well. Some of the bargains I'd buy include the super-cheap Motorola G13 for £83.99 (was £179.99), this terrific value Nespresso Vertuo Pop Barista Bundle for £129.99 (was £199.99), and this super-cheap Instant 3.8L Air Fryer for £29.99 (was £49.99).

If any of the exclusive deals do tempt you and you're new to Amazon's membership program, remember that you can get a 30-day free trial today to access all of this year's Prime Day deals. You also get to try out all this month's enhanced Amazon Prime membership perks, such as up to five months of Music Unlimited, Kindle Unlimited, and Audible.

I've selected more of the best early Prime Day deals below, including great low prices on smart home tech, laptops, headphones, appliances and more. Almost all of them match or beat the lowest prices we've seen in recent months so you know you're getting an unbeatable bargain for this time of year.

Early Amazon Prime Day deals - quick links

23 early Amazon Prime Day deals in the UK

Motorola G13: £149.99£83.99 at Amazon

Motorola G13: was £149.99 now £83.99 at Amazon
You shouldn't expect too much from this Motorola G13 at under £100, but it's not all that bad if you want a cheap and basic Android phone. Sure, the performance will struggle if you're gaming or multitasking, but if all you need is a device for general everyday use, watching a few videos and taking some snaps then this will work admirably – if not exceptionally – and not make a massive dent in your bank balance.

Amazon Fire TV 4-Series 55-inch 4K Smart TV: £549.99£329.99 at Amazon

Amazon Fire TV 4-Series 55-inch 4K Smart TV: was £549.99 now £329.99 at Amazon
This Amazon Fire TV 4-Series is a strong buy after this over £200 discount if you've got a healthier budget and you need a more modern option for your everyday TV viewing. The mid-sized 4K display supports HDR 10 to offer a sharp, clear and vibrant image for TV shows, movies and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. An all-around solid TV for the price.

All-new Echo Spot: £79.99£49.99 at Amazon

All-new Echo Spot: was £79.99 now £49.99 at Amazon
Amazon is back with a brand-new version of its Echo Spot smart clock and it's already slashed £30 off the price for Prime members ahead of Prime Day. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.

Amazon Music Unlimited: free forfive months

Amazon Music Unlimited: free for five months
This limited-time offer for music lovers will give you access to millions upon millions of songs – many in ultra-high-quality audio – for five months at no charge. You'll also get completely ad-free streaming, unlimited skips, and full Alexa device support. If you've been curious about this service, or want to try an alternative to Spotify then now's a fantastic time to check it out. Note, however, that this offer is open to new users only.

Oral-B Smart 6 Electric Toothbrush: £219.99£69 at Amazon

Oral-B Smart 6 Electric Toothbrush: was £219.99 now £69 at Amazon
Here's one of the more affordable smart toothbrushes from Oral-B that's back down to its lowest-ever price for Prime Day. The app-connected handle allows you to monitor your brushing habits and get advice on how to improve your teeth-cleaning, as well as customise your handle colour. Cool, sure, if ultimately a little unnecessary. You also get three brush heads and a travel case included for free.

Nespresso Vertuo Pop Barista Bundle: £199.99£129.99 at Amazon

Nespresso Vertuo Pop Barista Bundle: was £199.99 now £129.99 at Amazon
The Nespresso Vertuo Pop is a "fabulous entry-level coffee maker" according to our five-star review. So, this £70 discount on a massive bundle that features the well-loved machine, milk frother, mugs, spoons and two packs of coffee pods feels like a bit of a steal. It's a great buy if you want a quick and easy-to-use coffee machine with the option to jazz up your drinks.

Blink Home Security Starter Kit: £187.97 £79.99 at Amazon

Blink Home Security Starter Kit: was £187.97 now £79.99 at Amazon
With all the different doorbells and cameras and smart devices available to buy it can be hard to know where to start with your first home security setup. Enter this Blink Home Security Starter Kit, which includes a Blink Video Doorbell, a Blink Mini 2 Indoor Camera and a Blink Outdoor camera (plus the Sync Module to pair them all up) for one low price. It's a huge saving of over £100 compared to buying them individually and gives you enough tech to get your setup going inside and outside your home.

Renpho Massage Gun: £49.99£39.99 at Amazon

Renpho Massage Gun: was £49.99 now £39.99 at Amazon
I just bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.

Anker Soundcore Q20: £49.99£29.99 at Amazon

Anker Soundcore Q20: was £49.99 now £29.99 at Amazon
Here's a super-low price for an impressive pair of cheap noise-cancelling headphones. We awarded them four stars in our Anker Soundcore Q20 review for their excellent battery life, comfortable fit and solid sound quality. Of course, the noise-cancellation can't compete with the high-end options from the likes of Sony and Bose, but considering these are hundreds of pounds cheaper the value for money is undeniable if you need some basic headphones to get the job done.

Instant 3.8L Air Fryer: £49.99£29.99 at Amazon

Instant 3.8L Air Fryer: was £49.99 now £29.99 at Amazon
I'd usually be cautious recommending an air fryer that's this cheap but this one comes from respected manufacturer Instant. The small capacity means it's best for a single user or a couple to cook a range of different foods quickly and efficiently. It's basic but also comes with handy features such as easy-to-use controls, an auto-off function for peace of mind and dishwasher-safe parts for easy cleaning.

Blink Mini 2: £34.99£20.99 at Amazon

Blink Mini 2: was £34.99 now £20.99 at Amazon
The all-new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour and the option to use it outdoors with the weather-resistant adaptor. Aside from that it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is the first time it's been discounted since its launch in May.

Amazon Kindle Unlimited: free for three months

Amazon Kindle Unlimited: free for three months
Save £24 and get yourself unlimited access to over a million books, magazines, and audiobooks for three months with this early Prime Day deal available exclusively for Prime members. Read and download books onto any Kindle, iOS, Android, PC or Mac and enjoy offline reading anywhere with this extended free trial that's perfect for book lovers.

Nespresso Vertuo Next: £169.99£69 at Amazon

Nespresso Vertuo Next: was £169.99 now £69 at Amazon
One of the world's best coffee machines is currently on sale ahead of Prime Day so you can enjoy mess-free, barista-style coffee from the comfort of your own home. Today's offer is a return to a record-low price so this is definitely a deal to take advantage of if you're in the mood for a new brew maker and aren't an Amazon Prime member as this offer is available to all.

Philips OneBlade 360: £49.99£34.99 at Amazon

Philips OneBlade 360: was £49.99 now £34.99 at Amazon
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. It's now down to the cheapest price we've ever seen. This bundle includes the handle as well as a spare blade, various combs and guards, and a USB-A charging cable.

Amazon Fire TV 55-inch Omni QLED Series 4K TV: £749.99£429.99 at Amazon

Amazon Fire TV 55-inch Omni QLED Series 4K TV: was £749.99 now £429.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features for around £400, so it's an excellent buy for the budget-conscious without compromising on quality. This offer also beats the previous record-low price by £20.

Audiblethree months free

Audible: three months free
Prefer audiobooks? There's also a three-month free trial of Audible available to Amazon Prime members. This service includes thousands of audiobooks, podcasts and original stories to listen to on your devices. Plus, as a member, you get additional perks such as a credit each month that lets you download and keep an audiobook.

Prime Gamingget 15 free PC games through July 26

Prime Gaming: get 15 free PC games through July 26
Amazon is giving away 15 PC games for free from now until July 26. Titles include the inventive swindler adventure Card Shark, tricksy multiplayer spy shooter Deceive Inc, classic shooter Star Wars Battlefront 2 and the somewhat maligned assassination sandbox Hitman Absolution. It's a decent haul, overall.

Asus Vivobook 15 OLED: £749.99£545 at Amazon

Asus Vivobook 15 OLED: was £749.99 now £545 at Amazon
A laptop at this sort of price with an OLED screen is a rare find, so if you desire top-tier image quality for photo/video editing or watching TV/movies then this device is one to consider. We would have preferred a more powerful processor to help it keep up with more demanding jobs, but this is still a reasonably powerful laptop for handling the majority of computing needs.

Vax Blade 4: £369.99£219 at Amazon

Vax Blade 4: was £369.99 now £219 at Amazon
The Vax Blade 4 is an older vacuum now but it's still a great appliance and this offer is such great value for money. As well as the vacuum, you get two batteries that give you up to 90 minutes of run time, a stretch hose and a motorised pet tool. We're fans of the device, too, giving it four stars in our Vax Blade 4 review for its powerful suction, flexible uses and generous extras.

Ninja 3-in-1 Food Processor with Auto-IQ: £199.99£168.99 at Amazon

Ninja 3-in-1 Food Processor with Auto-IQ: was £199.99 now £168.99 at Amazon
Amazon has knocked £30 off the cost of this Ninja food processor, which has five presets with defined speeds and durations to take the guesswork out of using the appliance. While this isn’t the lowest price we’ve ever seen for the food processor - it did drop to £120 almost three years ago - it’s still good value. And there's no way an offer as good as that is coming back any time soon.

Cambridge Audio Melomania M100: £169 £139 at Amazon

Cambridge Audio Melomania M100: was £169 now £139 at Amazon
In the UK, these talented earbuds are now £30 off, which means 18% of the RRP stays with you. Our audio editor wants to impress upon you that a) this is the first discount we've seen on the new 2024 earbuds and b) she personally reviewed them extremely well – so feel free to check out her glowing Cambridge Audio Melomania M100 review. For sound quality and noise cancellation, they're a stone-cold bargain at this all-new lowest-ever price. 

Amazon Fire TV 32-inch 2-Series HD Smart TV: £249.99 £139.99 at Amazon

Amazon Fire TV 32-inch 2-Series HD Smart TV: was £249.99 now £139.99 at Amazon
Amazon's early Prime Day deals include this 32-inch display on sale for £139.99 – a record-low price. While the Amazon 2-Series TV is just a basic HD display, you get smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control at a bargain price. It's far from the best TV in the world, but if you need something small and basic for the kitchen or a kid's room then this is fine for the job.

Honor Pad 8: £269.99£149.49 at Amazon

Honor Pad 8: was £269.99 now £149.49 at Amazon
This Honor Pad 8 is an affordable and versatile 12.1-inch budget tablet. It'll serve you well as a device for watching videos and browsing the web, while also comfortably handling light work and admin tasks. Expect reasonable overall performance, an impressive battery life, a smooth display and OK storage at 128GB. Overall, it's a good tablet for those basic tasks we've outlined, but it will struggle with gaming and multitasking.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.