It's not actually that long since Britain was held up as the bastion of innovation in science, engineering and technology, but few would argue that it is still hogging that particular spotlight.
Silicon Valley, the tech titans of Korea and Japan and the looming presence of China don't just overshadow Britain but tower over it.
But it isn't all doom and gloom: Britain still has brands like the BBC, BT and Sky that are at the cutting edge of broadcast, and, for all of its recent struggles, British gaming still holds both heritage and excellence in its arsenal, while research and design for many of the world's most familiar names are run from this side of the Atlantic.
And let's not forget the companies that are genuine global successes: Dyson, Shazam, ARM and Vodafone, to name just a few, are all shining beacons for the UK even if they don't always shout their heritage from the rooftops.
Finally, for audiophiles it is still the likes of Arcam, Cambridge Audio and Bowers & Wilkins that cause the ears to prick up.
TechRadar's Brit week is showcasing the best of British; the inspirational thought-leaders and the companies making a difference, as well as asking what can increase the UK's profile and profit in the world of technology.
We'll focus on a great UK success story in Raspberry Pi, asking if the next Jony Ive can make it without leaving for California, and asking what can stop the rot in British gaming.
So, break out the strawberries and cream, put up the Union Jack bunting and start stiffening your upper lip. Oh - and pop the kettle on, we're parched.
- Can the British gaming industry be great again?
- Why Britain needs to overhaul its patent laws
- Why BT believes this is the year it claims British sport
- The BBC looks to an HD future
- EE CEO: Britain's passion for tech is incredible
- How Raspberry Pi taught British tech to be world class
- Why Britain needs to celebrate its successes
- Raspberry Pi: Microsoft and Google are helping save British tech
- The tech of Tumbler: How Britain made Batman mobile
- EE hits out at Vodafone and Three's 4G ads
- Build your first game using Scratch on Raspberry Pi
- Why Raspberry Pi can be as vital to the UK as the BBC Micro
- How ARM is ushering in a future of self-driving cars and intelligent paint
- Sky outlines Android tablet plans
- Photorealism on smartphones just a few years away
- Why ray tracing will take graphics beyond your imagination
- No chance of Timesplitters 4 for next-gen
- BlackBerry: UK is lighthouse for technology in Europe
- HTC One goes mini while Brits go big
- How Call of Duty killed the first-person shooter
- British hi-fil companies seek sanctuary at audio's new high end
- 10 Britons who shaped the history of computing
- From a small Acorn to 37 billion chips: ARM's ascent to tech superpower
- Why the UK is the 'sweet spot' for tech startups