The Cinema de Lux Leicester will be the first lucky cinema from the chain to get the Ultra HD (4K) projector, but a further 21 locations up and down the UK will get a digital makeover before the year is out - this will mean a total of 276 screens will have 4k capabilites.
Better picture clarity
Adding digital projectors to a cinema is nothing but a good thing for the industry. Not only does it open the door for independents, as it bypasses the need to transfer movies to celluloid, you can also show high-def 3D movies without fear of image degradation.
Karen Fox, general manager of UK theatres for Showcase said: "Most other digital cinema projectors are only 2k, but Sony 4k is dramatically different, with four times the pixel count, delivering better picture clarity, resolution and quality for a more compelling and entertaining cinema experience.
"This means cinema goers get a level of detail that they've never experienced before, greatly enhancing their enjoyment of a fast action-packed film or a big scale epic adventure."
In 2010, Sony 4k projectors have also been snapped up by Vue cinemas in the UK and the Apollo cinema chain.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.