If you've been waiting with bated breath for the Prime Day deals to cut the price of Apple Watch smartwatches to something that's not mind-meltingly expensive, then you're in luck, because that's finally happened.
We're not seeing huge savings across the board for Prime Day Apple Watch deals, but there are two models that have some savings attached to them: the Apple Watch 3 and Apple Watch 6. In both the US and UK, these are the best models for price cuts.
Why the third- and sixth-gen Apple Watches in particular? We've no idea, but who are we to question the unknowable plan of the Prime Day deals. That's just what it is.
In fact, one of the best Apple Watch deals we've seen isn't from Amazon at all, but from Walmart's concurrent 'Shmime Shmay' deals (that's not what they're actually called). Obviously, this is only in the US – in the UK, Amazon holds all the cards.
(Not in the US or UK? Scroll down for deals in your region).
Today's best Apple Watch deals on Prime Day in the US
Apple Watch Series 3, 38mm:
$229 $169 at Walmart
Save $30 - Get the best-selling Apple Watch 3 in stock and on sale for $169 at the Walmart 'Deals for Days' event. Stock on the Series 3 smartwatch has been particularly difficult to find as of late, so we'd definitely take advantage of this great price if you're looking for an excellent budget device.
Apple Watch Series 6 (40mm, GPS):
$399 $329 at Amazon
Save $70 - This epic Prime Day deal includes the best-selling Apple Watch 6 on sale for a record-low price of $329. The Apple Watch Series 6 might be the most powerful smartwatch ever released with its new S6 processor, beautiful always-on display, and innovative blood oxygen monitoring features. Note, this sale is only available on the Navy sport band version.
Today's best Apple Watch deals on Prime Day in the UK
Apple Watch Series 3 (38mm, GPS):
£199 £169 at Amazon
Save £30 - The several-year-old Apple Watch 3 is down to a really low price thanks to the Prime Day deals, and we've only seen it £2 lower than this before. That's a great price, though bear in mind this is an older (and smaller) smartwatch.
Apple Watch Series 6 (44mm, GPS):
£409 £349 at Amazon
Save £60 - The Apple Watch 6 is the newest premium smartwatch from Apple, and this new price is £30 cheaper than we'd previously seen it go. Until the Series 7 model comes out later in 2021, this is the top smartwatch from the company you can buy, and probably the best deal for a while on it too.
The Apple Watch 3 is now three years old, but Apple has kept it around as a legacy smartwatch which keeps going lower and lower in price. It won't have all the features of the newest Apple smartwatches, but some people don't need all the cutting-edge tech.
If you do want the newest of the new, though, the Apple Watch 6 has also seen a big price cut. It was launched at the end of 2020, and this is the first time we're seeing substantial reductions in its price - well, substantial for Apple at least.
More Apple Watch deals
No matter where you live, you'll find all the lowest prices for Apple Watches from around the web right here, with offers available in your region.
More Amazon Prime Day deals
- Amazon devices: up to 50% off for Prime Day
- Amazon Fire tablets: record low prices now starting at $44.99
- Amazon Fire TV stick: half price 4K streaming
- Amazon Echo (4th Gen):
$99.99$59.99 at Amazon
- Amazon Echo Dot (4th generation):
$49.99$24.99 at Amazon
- Adidas: up to 45% off footwear and apparel
- Audible Premium Plus: save 53% on your first 4 months
- AirPods: now starting at just $99
- Apple Watch Series 6 (40mm, GPS):
$399$329 at Amazon
- Calvin Klein: up to 45% off CK underwear and bras
- Camping: Zippo, Coleman and Sabre under $10
- Card and board games: Up to 30% off games for all ages
- Chromebooks: up to 25% off Lenovo, HP and Samsung
- Deals under $25: save on games, smart home, fashion and more
- Fashion: big name brands from $14
- Fitbit: up to 30% off Fitbit Sense, Inspire and more
- Fitness: workout gear from $6
- Garmin: save up to 30% on smartwatches
- Headphones: Sony, Beats, Bose and more starting at $10
- iPad (8th generation): was $329 now $299
- Keurig: up to 35% off K-Slim pod coffee maker
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more
- Laptops: Chromebooks, MacBooks and gaming laptops discounted
- Lego Super Mario: sets from $11
- Levi's: up to 40% off Levi's jeans, shorts and jackets
- New Balance: up to 30% off shoes and sneakers
- Nike: save on NBA jerseys, sneakers, and more
- Monitors: displays from LG, Asus, and Alienware up to 38% off
- Nintendo Switch: save $10 on Pro Controller and select games
- Oral care: up to 50% off Oral B, Crest, Glide and more
- PS5: games now starting at $29.88
- Ray-Ban: up to 25% off adults and kids sunglasses
- Razer: PC gaming accessories up to 50% off
- Roomba: save up to $300 on robot vacuum cleaners
- Sony WH-1000XM4 headphones:
$348$248 at Amazon
- Smartwatches: Samsung Galaxy Watch from $159
- Subscription boxes: 65% off for Prime members
- Tommy Hilfiger: up to 50% off designer clothes and accessories
- TVs: Fire-enabled smart TVs starting at just $99.99
- Under Armour: up to 30% off sportswear, shoes and gym accessories
- Xbox Game Pass Ultimate: get three months for $29.99
Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
Tom Bedford was deputy phones editor on TechRadar until late 2022, having worked his way up from staff writer. Though he specialized in phones and tablets, he also took on other tech like electric scooters, smartwatches, fitness, mobile gaming and more. He is based in London, UK and now works for the entertainment site What To Watch.
He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working on TechRadar, he freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. He also currently works in film as a screenwriter, director and producer.