The more that Apple's events try to add comedy, the fewer surprises it actually has to unveil. That was the case with this week's funny, but non-so-top-secret iPad and Mac event.
October now means new iPads and Macs as much as it guarantees Halloween every year. And it always makes room for the latest iOS update to fix launch bugs and a fresh coat of paint for OS X, at least it has over the last two years.
Just in case you weren't able to boot up Safari to catch the live stream or follow our live blog, here's what you missed and didn't miss.
New iPad Air 2 and iPad mini 3
It's called the iPad Air 2, but Apple got rid of the air between its tablet's display components for a thinner design that's 0.24 inches (6.1mm).
Sandwiched glass, touch sensor and LCD layers make up this 9.7 inch screen and result in a sharper looking picture, even if it keeps that 2048 x 1536 resolution.
Apple's outer design is about subtraction, while its internals add a stepped-up A8X processor, Touch ID fingerprint sensor and new 8-megapixel camera if you're one of those people.
iOS 8.1 release date
A handful of existing iPhone and iPad customers are counting down the days until the iOS 8.1 release date, which we now know is October 20.
Apple is promising that it listened to your "feedback" and will fix the bugs on Monday when iOS 8.1 becomes available to download.
Apple Pay launch
Everything from Disneyland to Starbucks plans to accept Apple's digital wallet, meaning you have twice as much reason to avoid leaving your iPhone 6 at home.
Apple Pay launches Monday in the US along with the iOS 8.1 update, and the company has enlisted 500 banks and three credit card firms: Visa, American Express and MasterCard.
Its Touch ID fingerprint verification could one day make this the most secure payment method vs swipe-based credit card machines that have recently been targeted by hackers.
iMac with Retina 5K and Mac Mini
Apple's redesigned all-in-one computer got even more brilliant with the iMac with Retina 5K Display announcement. It's 27 inches with 14.7 million pixels and 217 pixels per inch.
That's better than a 4K TV thanks to its 5120 x 2880 resolution, all for the fairly reasonable price of $2,499 (£1,999, AU$2,999). That's ideal for professionals.
Also introduced at the Apple event was Mac mini, which sits at the opposite end of the price spectrum at $499 (£399, AU$619).
All of a sudden that budget0conscious student stuck on Windows 8 who says they "can't afford to buy a Mac computer" has a cost-effective option.
Download OS X Yosemite right now
You can download the redesigned Apple operating system that sports a flatter iOS 7-like look and check out the cross-platform features that tie into iOS 8.
Phone calls and messages, even from Android users, are now relayed from your iPhone to your Mac thanks to Yosemite. It really breaks down the mobile-to-Mac wall.
Outside of the Apple Watch tease, that was it for the Apple iPad and Mac event highlights. But not everything we wanted to see was announced.
They're now possible surprises for next year and await you on Page 2.
- Here's a re-cap of what Google announced this week.