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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Best iPhone 2026
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.
MacBook Neo orders delayed by 2-3 weeks as Apple struggles with demand
The MacBook Neo's success has a downside — Apple is struggling to fulfill orders.
WhatsApp gets long-awaited CarPlay upgrade that boosts in-car voice calls
WhatsApp’s latest update brings native CarPlay support and no longer relies on Siri for voice calls.
Two future iPhones may be ‘largely unchanged in appearance,’ leaker claims
A Weibo leaker says the iPhone 18 and iPhone Air 2 will look almost identical to previous versions.
Xerox, Apple's early inspiration, has a new CEO, but the company continues its slow decline
The contrast between Apple’s 50th anniversary and Xerox leadership change shows how early innovation alone rarely secures lasting relevance.
The best cheap Apple Watch deals and sales for April 2026
Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.
The cheapest AirPods sales and deals in April 2026
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.
The best Apple Watch 10 deals and prices for April 2026
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.
