Amazon Black Friday sale dates announced - and upcoming deals revealed

Amazon Black Friday advert still
(Image credit: Amazon)

Update: The Amazon UK Black Friday sale is now live. Head on over to our Amazon Black Friday sale live blog for up-to-the-minute coverage of the event as we share all the best deals available today. Or you can browse the full sale for yourself below.

Read on for the rest of the news about the sale in the US.

Amazon has confirmed the dates for its Black Friday sales in both the US and the UK for 2022. Given how we've seen loads of Black Friday deals earlier than ever before at many retailers this year, it will not shock you to hear that both events will start before the day itself at the mega-retailer.

For those in the US, the Amazon Black Friday sale will be a 48-hour event that begins on Thursday, November 24.

The retailer confirmed the news in a press release and also shared a few of the deals to expect over those two days. Some will be available for the full sale, while others will surprise launch at 30-minute intervals.

These include price cuts of up to 70% on Amazon's own smart home devices, coffee machines, toys, appliances, Samsung, HP, Dell, Bose and Xbox – as well as a brand new Nintendo Switch bundle.

Some of the specific deals detailed in the press release include:

  • Get up to 50% off select Fire TV devices
  • Save up to 30% on De'Longhi Espresso Machines
  • Save up to 40% on select laptops, desktops, and monitors from HP and Dell
  • Save up to 40% on the NordicTrack S22i Studio Cycle
  • Save up to 30% off select Peloton accessories and apparel
  • Save up to 30% on select toys from Play-Doh, Transformers, and Nerf
  • Save on kitchen products from Cosori, KitchenAid, Ninja, and Vitamix

Black Friday at Amazon UK starts earlier

Meanwhile, for those in the UK, the end-of-year sale starts even earlier: Friday, November 18. 

While there hasn't been an official announcement yet, banner ads are now plastered all over the site declaring the start of 'Black Friday Week' on that day. And the same message is being pushed in a recent round of TV adverts.

Without any kind of official word, though, we haven't got any early insights into the specific deals that will be available in the UK. Still, we can safely assume there will be a lot of crossover with the US sale, with Alexa devices, TVs, games consoles, laptops, headphones and home appliances all guaranteed to feature.

But you don't have to wait until either of these announced dates to bag a bargain as deals are live across a vast range of products at Amazon today. So, if you want to browse what's on offer, we've gathered together all the early Amazon Black Friday deals available right now on our dedicated hub. You can also check out some of the highlights from both regions below.

Today's best early Amazon Black Friday deals

Fire TV Stick 4K Max: $54.99 $34.99 at Amazon

Fire TV Stick 4K Max: was $54.99 now $34.99 at Amazon
The premium version of Amazon's streaming stick is back to its lowest-ever price in the retailer's early round of Black Friday deals after this $20 saving. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the better spec means it's faster when you're navigating apps. Plus, it can make use of WiFi 6 technology to give you a more stable streaming experience.

Apple AirPods Pro 2: $249$229.99 at Amazon

Apple AirPods Pro 2: was $249 now $229.99 at Amazon
The all-new AirPods Pro are down to $229.99 in Amazon's early Black Friday deals. Apple's premium earbuds include improved audio quality and noise cancellation and include a wireless charging case that provides more than 24 hours of battery life. As of right now, the AirPods are in stock and ready to ship, so you should grab this deal now before they sell out.

LG C2 55-Inch 4K Smart TV (2022): $1,799.99 $1,296.99 at Amazon

LG C2 55-Inch 4K Smart TV (2022): was $1,799.99 now $1,296.99 at Amazon
Another favorite Amazon Black Friday deal is LG's brilliant C2 OLED TV on sale for $1,296.99 - the lowest price we've ever seen. Rated as our best TV of 2022, the LG C2 packs a stunning OLED display, an a9 Gen5 AI Processor, Dolby Atmos, and voice control. If you want the latest and greatest TV, then this deal is for you.

Sony WF-C500 Wireless Earbuds: £90 £49 at Amazon

Sony WF-C500 Wireless Earbuds: was £90 now £49 at Amazon
Under intense review, we called these Sony earbuds "great value for money" – but that was at the full asking price. With 45% off, we think they're an absolute steal and then some. Yes, 20 hours of battery life can be bettered – but 10 hours from the buds alone certainly can't at this price point. They're also light and comfortable, providing an exciting, musical sound. Oh, and we've never seen them this cheap – until now. 

De'Longhi Nescafé Dolce Gusto Infinissima Coffee Machine: £109.99£39.99 at Amazon

De'Longhi Nescafé Dolce Gusto Infinissima Coffee Machine: was £109.99 now £39.99 at Amazon
This De'Longhi Nescafé capsule coffee machine is a whopping 64% off at Amazon ahead of Black Friday. For just £39.99, you'll get a 1.2-litre water tank, an adjustable drip tray that's suitable for all cup sizes and, most importantly, high-quality coffee brewed with a thick velvety crema (courtesy of the machine's 15-bar pump pressure). This particular De'Longhi model is also available in three different colour variants.

Asus VivoBook 15:  £549.99  £329.99 at Amazon

Asus VivoBook 15: was £549.99 now £329.99 at Amazon
Consider picking up this Asus VivoBook 15 if you need a powerful mid-range laptop at a fantastic price after the £220 saving. It has 8GB of RAM, but the jump to an Intel i5 processor does justify the cost. Go for this if you want the extra performance to ensure programs load quickly and reasonable multitasking doesn't slow the laptop down.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.