With this year's Amazon Prime Day almost upon us, we're getting ready here at TechRadar by preparing for all of the Prime Day deals we expect to see in July. One area we'll have a close eye on this year's Amazon Prime Day Kindle deals, which is always one of the most popular items during the retailer's mega-sale.
If you were planning to shop for a new ereader over Prime Day, then here's everything you need to know, the deals to expect and when you might be able to bag yourself one of the best Kindles for a bargain price.
Today's best Kindle deals
Amazon Prime Day Kindle Deals: FAQs
When is Amazon Prime Day 2025?
The retailer hasn't confirmed a date for Amazon Prime Day in 2025, but it has announced that the event will take place in July. Based on previous years, it will most likely start on either July 8 or July 15, as it usually runs during the start of the month and lasts at least 48 hours.
We'll keep an eye out for any news from Amazon until then and be sure to update this page as soon as we get an official announcement.
Do you need to be a member to access Prime Day deals?
Yep, you need to be an active Amazon Prime member to get your hands on Prime Day's exclusive discounts. While there are usually some price cuts available to all during the event, discounts on own-brand tech like Kindles, Amazon Echo, Fire TV Sticks, and so on are almost always exclusive to Prime members.
The good news is that if you're not an existing Amazon Prime member, you can easily sign up for the retailer's 30-day free trial on Prime Day. Doing so will not only get you access to all the exclusive discounts on offer but also plenty of time to check out the other associated perks like free delivery, streaming services, and various other bonuses.
Is Amazon Prime Day the best time for Kindle deals?
Amazon Prime Day tends to be the best time of the year to get discounts on own-brand tech. This doesn't just include Kindles, but also Echo smart speakers, Amazon Fire TV Sticks, and Ring home security cameras. All these Amazon devices should have healthy discounts, so it's definitely worth shopping around on Prime Day if you're a member.
That said, last year's Kindle deals on Amazon Prime Day were a little disappointing compared to before, with smaller price cuts and deals that were not as good as those seen earlier in the year. Here's hoping that Amazon picks up its game again in 2025 and offers some truly compelling offers on its ereaders.
How we chose these Prime Day deals
We pick the best Prime Day Kindle deals based on the products we recommend in our best Kindles guide and if they have compelling discounts. This means flagging deals that range from bigger price cuts on the Kindle Paperwhite to smaller reductions on the standard Kindle, which is still a good deal as it's already a great ereader at full price.
We have a whole host of experienced technology journalists and deals experts at TechRadar, so you can be confident that if we suggest a deal to you, then it's one we'd stand behind and have probably picked up ourselves.
How to pick the best Kindle deal
In general, Prime Day tends to offer discounts on all Amazon Kindles. These range from the latest models to older devices. Amazon doesn't refresh the Kindle range that often, so generally your best bet is to buy the latest model at a discount rather than look for older models.
But it's still worth keeping an eye out for good deals on the older Kindle Oasis and Kindle Scribe models, as they can get some rather sharp discounts over Prime Day.
Is Kindle Unlimited worth it?
Amazon Kindle Unlimited is a fantastic service that perfectly compliments any Amazon Kindle device. You get unlimited access to a library of over one million books and magazines, plus some free audiobook narration on select titles, courtesy of Audible. It's good value, at just $7.95 / £7.99 a month, and you'll never run out of fantastic content.
That said, Prime members get access to the Prime reading service. It's like a stripped-down version of Kindle Unlimited, and has a few thousand free titles. So if you have Prime, even if you don't want to sign up to Kindle Unlimited, you'll still have plenty of books to read with your Kindle device.
Does Amazon Prime give you free Kindle books?
Yes. Prime members can read selected Kindle Books, magazines and more all included with their membership.
Is Kindle Unlimited free with Prime?
No. Kindle Unlimited is a separate subscription service from Amazon Prime. It offers access to some 4 million digital books, as well as thousands of audiobooks, comics, and magazines.
Do Prime members get Kindle benefits?
Yes. You get access to Kindle First, which gives Prime members early access to download a new book every month at no additional cost from the Kindle First picks. You also have access to Prime Reading, which lets you borrow books, magazines, and more from the Prime Reading catalog. You'll need a Kindle, Kindle app or a Fire tablet to get the most out of this perk.
Last year's best Amazon Prime Day Kindle deals
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