Amazon Fire TV Stick review

An evolution rather than a revolution

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Our Verdict

Since the first Fire TV Stick launched, its internals have been beefed up and it's now equipped with Amazon's voice assistant Alexa. However, the new Amazon Fire TV Stick fails to take the budget streaming crown. Its new voice search functionality is great across the apps it supports, but it doesn't cover enough of the content on the device.


  • Easy to navigate
  • Alexa integrated well
  • Fast interface


  • No 4K
  • Content search has blind spots
  • Remote app a missed opportunity

A few months ago, Amazon launched a shiny new version of it's thumb drive-sized streaming stick. Called the Amazon Fire TV Stick 4K, it's capable of 4K HDR playback, and boasts a number of new specs – like an 802.11ac Wi-Fi chip and a 1.7GHz quad-core processor. 

But the previous model, the regular old Amazon Fire TV Stick, is still a solid streaming device if you're not so fussed about 4K, or your TV doesn't support it. 

And that's the biggest difference between the older model, the newer model and Amazon Fire TV – the latter two boast 4K streaming capabilities. However, Amazon doesn't hold buying a  budget streamer against you, giving you brilliant value for money whether you're streaming in 4K or regular HD.

Despite its affordable price tag of $39.99 (£39.99 / AU$69.99), the Fire TV Stick has a good voice search interface that we've found incredibly snappy and speedy. It allows users to access most of the apps that we'd all need on a regular basis. Just throw in the platform's rich search library, through Amazon Video, and you have all the ingredients for a capable streaming sticks that's got the basics sorted.

Although this second version of the Amazon streaming dongle has had significant improvements since its first release, there are still a few niggling issues. For example, despite its large library of apps, major streaming services like Now TV are missing, and we've found the voice search doesn't cover enough of the big services.

Having said that, if you can stay within the confines of Amazon's video safe haven, you'll find a lot to love about the budget-friendly Amazon Fire TV Stick. On the other hand, if you're the kind of cinephile who doesn't like being constrained to a handful of services, you'd be better off examining Roku's offerings or Google's Chromecast instead.

Amazon Fire TV Stick review


If you’ve used an Amazon Fire TV Stick in the past, then design-wise this latest version will be very familiar. 

The stick measures 85.9 x 30.0 x 12.6mm, and it's designed to plug straight into an HDMI port on the back of your TV. 

You might find that Amazon’s hardware is a little wider than your standard HDMI cable. But luckily, in the likely event that it’s too bulky to plug directly into the HDMI port, Amazon also includes a short male-to-female HDMI cable to help it fit. 

On the side of the stick is a micro USB port for powering the device. If you’ve got a newer TV, then there’s a good chance it’ll have a USB port on the back for powering gadgets. But again, if not Amazon also handily includes a power adaptor in the box, and the supplied USB cable should be more than long enough to reach a power supply.

But although on the outside things feel very much the same, internally the device has seen a bit of an upgrade over the previous generation of Fire TV Stick. Firstly, its Wi-Fi has been upgraded from 802.11n to the faster 802.11ac standard, which should allow content to buffer as quickly as possible. Its CPU has jumped from a dual-core to a quad-core, Dolby support has jumped to 5.1, and the Bluetooth version has gone up from 3.0 to 4.1. 

Unfortunately the one spec you’re likely to care the most about, resolution, has seen no change between the previous generation of the Fire TV Stick and this one. It’s still a 1080p, non-HDR streaming stick, despite Google’s Chromecast Ultra proving that the dongle form factor is able to handle 4K just fine. If you want a streamer that’s able to handle 4K with the Amazon name on it, then you’ll need to spend more on the premium Amazon Fire TV dongle or something similar.

So far so similar. But where you'll find the biggest change with this version of the Amazon Fire TV Stick is in its remote. The bottom six buttons are exactly the same as on the previous remote, as is the four-way nav pad which allows you to navigate the device’s menus. 

But what’s changed is the addition of a voice control button. You hold it down to summon Alexa: in theory that makes up for the simplicity of the remote by allowing you to search for the exact show that you want without having to type using an on-screen keyboard.

However in practice its functionality is limited, something we’ll cover in more depth in the performance section below. 

You also have the option of using the Fire TV remote on a smart device, which has the benefit of offering an on-screen keyboard that’s much faster than using the remote to type. Annoyingly, though, this keyboard is limited to apps which use Amazon’s own keyboard. Again, this is very much a device for Amazon lovers, but if you love other services and apps, you'll come up a little short.

This means that for an app like BBC iPlayer, which has its own keyboard built into the software, you won’t be able to use the app’s on-screen keyboard – instead you’ll be forced to laboriously navigate the keyboard on your television screen using the remote. 

The selection of apps, in the UK at least, is fairly decent. Catch-up services from each of the major broadcasters are present (including UKTV), as are Netflix and Amazon Prime Instant Video (naturally). The one major omission from a UK perspective is Now TV, which is all that prevents the Amazon Fire TV stick from having a full suite of software. 

For customers in the US there are even more options like Hulu, Sling TV and DISH's new DISH Now service that lets you stream content from your Hopper to your Amazon Fire TV wherever you are in the world.


There's no doubt that the Amazon Fire TV Stick is one super speedy device. Scrolling through menus is delightfully quick, and once you find something you want to watch it loads almost instantly (although that does also depend on the speed of your internet connection). 

The Amazon Fire TV Stick’s user interface is laid out in a straightforward way that's bound to make sense for those who haven't even used a streaming device before. Recently accessed shows and apps can be found on the home screen, or you can scroll up and across to find different content and apps. 

The most annoying thing about the experience is that for many apps you can’t access their content directly from the home screen. Instead, you’ll have to navigate to the app first, and then find content within the app. 

The result is that finding what you want to watch may take you a little longer depending on which platform it’s on, especially if you’re making use of the Fire TV Stick’s search functionality. 

If it’s on one of the platforms supported by Amazon’s universal search (Amazon Prime and Netflix being the two main examples) then you’ve got the perfect device for it. You have two options here. Either you head up and left on the main menu to reach the search box, and enter the TV show or film name on the on-screen keyboard, or you can simply hold down the voice search button on the remote and say the name of the content you’d like to watch. 

If you’ve ever used Alexa on one of Amazon's Echo range of smart speakers, then you’ll know it’s a very accurate piece of voice recognition software. And with the Fire TV Stick that was no exception. It was able to understand what show we were looking for almost every time, and on the one occasion it didn’t, it presented two options for us to choose from on the screen. 

But our biggest bugbear is that a lot of the streaming services on the Fire Stick aren’t covered by this universal search functionality, and this makes their content much harder to find. 

For example, when we reviewed the Fire TV Stick, if you search for a show that’s only available through the BBC iPlayer, Amazon’s software will have absolutely nothing to show you. It’s not even intelligent enough to know which streaming service the show is available on. 

Instead you’ll have to navigate to the app in question (which can be done using voice search), open it, and manually find the program via the app’s own interface – and here you won’t be able to use Alexa to search, so you’ll have to navigate an on-screen keyboard using your remote. 

The search function, including Alexa, is more or less limited to searching for program titles, despite the steps Amazon has taken with its X-ray functionality, which allows you to access IMDB information within its shows. 

Search for ‘Jeremy Clarkson’ for example, and rather than bringing up Amazon’s flagship show, The Grand Tour, you’re instead confusingly given a link to the TV show Dexter of all things. 

Although Amazon’s search functionality is fast and accurate, it only covers a fraction of the content you’re likely to be streaming, and it’s not nearly as clever or as capable as Alexa is on the Echo, which is a real shame for those who have become accustomed to her super helpful recognition smarts.

We also feel that Alexa is under-utilised when it comes to controlling the playback of content. You’re able to skip ahead to the next episode using your voice, but you’re not able to skip back an episode – and if you’re watching a series on anything other than Amazon Prime then you won’t even be able to skip forward. 

We liked 

The Amazon Fire TV Stick’s interface is quick and snappy. It’s intuitively laid out, and finding most content is quick and easy. And it's that interface that makes it one of our top (if not the top) affordable streaming devices around.

Once you get to your content it streams without any complaints or buffering. And playback is smooth and looks good. 

The voice search functionality is quick and accurate when searching for Amazon or Netflix content, and it’s also a speedy way of hopping between apps. Most major streaming services are supported, but it's definitely one for the die-hard Amazon fans. 

We disliked

Although you can access Amazon and Netflix content from the home screen or search results directly, most other apps require you to launch the app in question first and then navigate to its content. This limits the usefulness of the device’s search functionality, especially its excellent Alexa voice recognition search. 

Alexa is also under-utilised when it comes to controlling playback. You can use it to skip to the next episode, but you can’t skip backwards, and nor can you jump to a particular episode. 

Resolution is limited to 1080p, although this is perhaps understandable given that this is a budget-focused device. 

Being able to use the Fire TV app to enter text is useful, but the amount of situations in which this actually works is very limited. 

Final verdict

The Amazon Fire TV Stick with Alexa Voice Remote can at times feel like a missed opportunity. There’s so much functionality here that should make the device easier to use, but which ultimately only ends up being of benefit for Amazon’s own video content. Great for Amazon fans and Netflix content, not so great for everyone else.

That's because if you’re watching Amazon or Netflix content then the interface is a dream. It’s quick, voice search works well, and it’s easy to find what you want to watch. 

Venture into more niche streaming services, however, and the stick’s functionality is much more basic, offering merely a portal to each app’s own interface rather than functionality of its own. 

This is a solid piece of streaming hardware, but it’s not the step forward we hoped Alexa might have enabled it to be. 

If you’re in the market for a Fire TV device, it might be best to try your luck with the Amazon Fire TV Cube or new Fire Stick 4K instead. But if you want a capable streamer that gets the job done this one is more than enough to get you up-and-running.