Prime Day deal makes the Fujifilm X-T100 one of the cheapest mirrorless cameras around

Image credit: Fujifilm (Image credit: Fujifilm)

Amazon Prime Day has already given us some spankingly good deals on mid-range mirrorless cameras and DSLRs, but if you're after an entry-level option with some extra panache, the Fujifilm X-T100 is where you should be looking.

You can grab the X-T100 body with a 15-45mm kit lens for just £419.99 right now on Amazon, in any of its three colour options. Not in the UK? Scroll down to get the best deals on the X-T100 wherever you are.

Sign up for Prime day

You'll need to be an Amazon Prime member to take advantage of Prime Day deals. You can sign up for a free trial, which will see you through Prime Day and which you can cancel after 30 days, or if you like the look of Prime then right now you can save £20 on a one-year subscription.

Fujifilm's X-series bodies have enthusiast photographer written all over them, and the most popular models tend to command four-figure prices. So it's rare, but very welcome, to find such style made available at a more junior level, proving you don't need to be flush to afford a camera that looks great and performs brilliantly.

But the X-T100 isn't just about its good looks; it also arrives with a number of technologies from its high-end siblings, including Film Simulation modes that give images the look and feel of Fujifilm's classic film emulsions. You also get a touchscreen, 4K video and wireless connectivity, and even an electronic viewfinder (EVF) – not something we often see on a mirrorless camera this cheap.

Fuji X-T100 and 15-45mm lens (Black) | £547

Fuji X-T100 and 15-45mm lens (Black) | £547 £429 at Amazon
The X-T100 provides first-time users with everything they need to get great shots in a compact and stylish form, including Fujifilm's gorgeous Film Simulation modes and a lovely EVF for user-friendly image composition.


Fuji X-T100 and 15-45mm lens (Silver) | £549

Fuji X-T100 and 15-45mm lens (Silver) | £549 £429 at Amazon
Exactly the same above but in the Dark Silver finish, which resembles the very sexy Graphite version of the mid-range X-T2 camera. Our personal favourite of the trio.

Fuji X-T100 and lens (Champagne Gold) | £549

Fuji X-T100 and lens (Champagne Gold) | £549 £429 at Amazon
If you want to celebrate bagging such a sweet deal in style, why not splash out on the Champagne Gold version instead? 

  • TechRadar is scouring Amazon and all the major retailers' websites to round up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one easy-to-navigate page to help you find the offers that matter to you.