11.11 Singles’ Day sales in Singapore: all you need to know plus early deals now live

Assortment of tech on a pink, green and blue gradient background with "Singapore Singles' Day Sales" text in white.
(Image credit: Future)

Where does the time go?! It only feels like yesterday we were bringing you deals coverage for the 11.11 Singles Day in Singapore last year, yet here we are, just under a week away from the 2025 edition of the same day sale.

Fortunately for the bargain hunters out there (I hope I'm talking to all of you) some retailers in Singapore have already begun their sales, which you can view below. And of course, let us not forget that shortly after the 11.11 sales in Singapore, the Black Friday sales will also be upon us.

Singapore 11.11 Singles’ Day: top retailers

Below you can find a list of retailers in Singapore that are participating in the 2024 Singles Day sales.

Best early 11.11 Singles Day deals in Singapore

Headphones and audio

Sony WH-1000XM6
Save 20% (SG$130.32)
Sony WH-1000XM6: was SG$649 now SG$518.68 at Amazon
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They only launched in May this year, but you can already nab a huge saving on the Sony XM6s. We rate them as the best noise-cancelling headphones, which is no mean feat considering the Bose Ultras are also on the scene. Add on a clear, balanced sound packed with detail and you're left with the headphones to buy right now.

Sony WH-1000XM5
Save 38% (SG$218.56)
Sony WH-1000XM5: was SG$575 now SG$356.44 at Amazon
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The step down Sony XM5s are still a formidable set of headphones, and now they've been replaced by the model above, can be picked up for even less. They offer effective noise-cancellation, and we love their sound. The deal price here is on the black pair, while other colours get their own individual discounts.

Sony WH-1000XM4
Save 46% (SG$230)
Sony WH-1000XM4: was SG$499 now SG$269 at Amazon
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Despite being five years old now, the Sony XM4s are still a formidable set of cans. They sound fantastic, are incredibly comfortable and more than hold their own against newer rivals when it comes to ANC performance. At the time of publishing, they're only available in Midnight Blue and Silver colour options.

You can grab the black pair from Harvey Norman SG for SG$299.

JBL Flip 6
Save 51% (SG$106.90)
JBL Flip 6 : was SG$208 now SG$101.10 at Harvey Norman SG
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The JBL Flip 6 is great value Bluetooth speaker, especially at this price. And while it lacks flashy features like voice control, you get a rugged and very portable speaker that punches well above its weight with bassy sound. The deal price here is thanks to an extra 8% saving at checkout.

JBL Flip 7
Save 22% (SG$46)
JBL Flip 7: was SG$209 now SG$163 at Amazon
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The Flip 7 is the latest entry in JBL's incredibly popular and well-reviewed Bluetooth speaker series. In fact, it earned a glowing five stars from us in our Flip 7 review too. It serves up a punchy, detailed sound, is built to withstand all of life's knocks, and has some excellent extra features thrown in.

JBL  Authentics 500
Save 30% (SG$300)
JBL Authentics 500: was SG$999 now SG$699 at Harvey Norman SG
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This uber-powerful speaker from JBL delivers a huge sound from its rather attractive body. It supports Dolby Atmos music too and can stream music over Wi-Fi and Bluetooth, with native support for various music streaming services via the companion smartphone app.

The equally impressive Authentics 300 and Authentics 200 also get good discounts.

TVs and soundbars

Sony Bravia 8 II (65-inch)
Save 29% (SG$1,800)
Sony Bravia 8 II (65-inch): was SG$6,299 now SG$4,499 at Harvey Norman SG
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A monster saving on Sony's incredible 2025 OLED TV. This model uses a new QD-OLED panel, which combined with Sony's impressive processing tech, delivers a sumptuous, natural-looking picture with the classic ink-deep blacks OLED is known for. The built-in sound system, which physically vibrates the screen, is also second-to-none. The deal here is thanks to an extra 11% saving at checkout.

LG C5 (65-inch)
Save 23% (SG$1,017.89)
LG C5 (65-inch): was SG$4,399 now SG$3,381.11 at Harvey Norman SG
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We rate the LG C5 as the best TV for most people for good reason. It serves up an impressively bright, colourful and detailed image, complete with superb contrast. Plus, it's gaming credentials and unrivalled. The deal here is thanks to an extra 11% saving at checkout.

Sennheiser Ambeo Soundbar Plus
Save 42% (SG$965.92)
Sennheiser Ambeo Soundbar Plus: was SG$2,299 now SG$1,333.08 at Harvey Norman SG
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This Sennheiser soundbar is capable of delivering a huge, detailed sound from a singular box. There are no rear speakers and no wireless sub (it doesn't need them) yet manages to reproduce a 7.1.4-channel system thanks to Sennheiser's incredibly clever processing technology. The deal price here is thanks to an extra 8% saving at checkout.

Phones and PCs

Apple iPhone 16e (128GB)
Save 10% (SG$92)
Apple iPhone 16e (128GB): was SG$949 now SG$857 at Harvey Norman SG
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The iPhone 16e is an excellent choice if you're looking for a powerful, simple device that will last for years to come, with its A18 chipset that can easily handle AI tools like Genmoji and Visual Intelligence. You'll have to deal with a 60Hz display and a single camera, with the latter being the only real downgrade versus the iPhone 16.

Google Pixel 10 Pro XL (256GB / 16GB)
Save 22% (SG$384)
Google Pixel 10 Pro XL (256GB / 16GB): was SG$1,739 now SG$1,355 at Amazon
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We said in our Google Pixel 10 Pro XL review that this is the "most satisfying, refined Android phone you can buy today" thanks to an incredible display, superb battery life and plenty of AI features and excellent photography skills. Now that it's discounted, it's even easier to recommend. The deal price here is for the Porcelain (pictured) and Jade colours. Other colours get their own individual discounts.

Lenovo Yoga Slim 7i Aura | Intel Ultra 7 258V / 32GB / 1TB SSD
Save SG$568.95
Lenovo Yoga Slim 7i Aura | Intel Ultra 7 258V / 32GB / 1TB SSD: was SG$2,421.01 now SG$1,852.06 at Lenovo Singapore
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This is a ripper of a deal for this recently launched laptop. One the receiving end of a 23% discount, the Slim 7i Aura features the new Series 2 Intel Core Ultra 7 258V CPU, a 15.3-inch 2800 x 1800 touchscreen display and awesome features like Wi-Fi 7 and recognition webcam. You can also add a Yoga mouse for just SG$1.

Cameras

OM System OM-3 w/ 12-45mm f/4 lens
Save 4% (SG$140.20)
OM System OM-3 w/ 12-45mm f/4 lens: was SG$3,399 now SG$3,258.80 at Amazon
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A small saving, yes, but we've struggled to find this OM System camera kit in stock in Singapore, so now's a great time to pounce on this fun, retro-looking shooter that we gave 4.5-stars in our OM System OM-3 review.

Vacuum cleaners

Dyson V12s Detect Slim Submarine
Save 26% (SG$301)
Dyson V12s Detect Slim Submarine: was SG$1,149 now SG$848 at Dyson Singapore
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This cordless vacuum and mop takes the Dyson V12 Detect Slim silhouette and adds the Submarine mopping powers, to create a powerful yet lightweight stick vac for use on hard and soft floors. Plus, Dyson is throwing in some extras, including a scratch free dusting brush and wet roller worth SG$169.

LG CordZero A9T-Ultra Auto Emptying Handstick Vacuum
Save SG$314
LG CordZero A9T-Ultra Auto Emptying Handstick Vacuum: was SG$1,513 now SG$1,199 at Harvey Norman SG
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This LG A9 CordZero handstick stands out with its ability to both vacuum and mop. It also includes a self-emptying dustbin and LG's Kompressor technology, which compresses collected debris to allow for more capacity before emptying is required.

Ecovacs Deebot X8 Pro Omni
Save 13% (SG$200)
Ecovacs Deebot X8 Pro Omni: was SG$1,599 now SG$1,399 at Amazon
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The Ecovacs X8 Pro Omni is one of the finest robot vacuums we've ever tested. It's particularly talented where edge cleaning is concerned, whether vacuuming or mopping – and the latter functionality is improved by the use of a roller rather than mop pads. You can even use voice commands to get jobs done and the Ecovacs Home app has evolved into a more streamlined version.

Home appliances

Dyson Supersonic Nural hair dryer (Sakura Cherry)
Save 32% (SG$210)
Dyson Supersonic Nural hair dryer (Sakura Cherry): was SG$659 now SG$449 at Dyson Singapore
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With new smart settings and a brand-new diffuser attachment for curly hair types, the Dyson Supersonic Nural is perfect for anyone. It features all the beloved settings of the original, but also comes packed with sensors and attachments. The latter are intelligent too, allowing the hair dryer to remember the last settings used.

Ninja Creami (NC300)
Save 29% (SG$118.80)
Ninja Creami (NC300): was SG$408 now SG$289.20 at Amazon
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Looking to whip up your own frozen desserts at home? Then look no further! While we have seen it go lower in price before, any saving on this cult-like gadget is worth shouting about.

De'Longhi Rivelia Automatic Coffee Machine
Save 19% (SG$381.86)
De'Longhi Rivelia Automatic Coffee Machine: was SG$1,999 now SG$1,617.14 at Amazon
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This compact bean-to-cup coffee machine is nothing short of outstanding. Not only does it look the part, but it serves up consistently delicious coffee. There's plenty of customisation on offer, so you can tweak the various preset recipes and it uses the brand's LatteCrema technology for expertly frothed milk.

Breville The Oracle
Save 19% (SG$700)
Breville The Oracle: was SG$3,698 now SG$2,998 at Harvey Norman SG
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A decent saving on one of Breville's best bean-to-cup coffee machines. Combining a high-quality grinder (with 45 settings) and a dual boiler system so that you can extract coffee and froth milk at the same time, you'll be pouring cafe quality coffee in no time at all.

Gaming

Secretlab Omega 2020
Save 27% (SG$300)
Secretlab Omega 2020: was SG$1,099 now SG$799 at Secretlab
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Secretlab makes some of our favourite gaming chairs you can buy (and which double up as supportive office chairs, too) and this Omega 2020 is our pick of the brand's 11.11 sale. It offers sturdy construction, impressive comfort and plenty of adjustments, from the angle of the backrest to the position of the armrests, and almost every conceivable adjustment in between.

Singapore 11.11 Singles’ Day: FAQ

What is Singles’ Day?

With origins dating back to China’s Nanjing University in 1993, Singles’ Day was once known as Bachelors’ Day, and initially spread between universities. Across 30 years, the day has grown and evolved into one of the largest sales events throughout SE Asia, including in both Singapore and Malaysia. Some other regions such as Australia and New Zealand have also started to offer up Singles’ Day sales, though the deals in these regions still get eclipsed by the oncoming Black Friday offerings later in the month.

Alibaba was the main driving force behind the initial Singles’ Day sales, but now you can find a wide variety of retailers with 11.11 offerings. Other marketplaces such as Amazon, Lazada and Shopee all jump in with deals across a number of departments including tech, home, toys and more, and if you’re looking for something brand-specific, you can typically find sellers like Lenovo, HP, Dyson, Apple and Samsung also jumping in with bargains.

Why is Singles’ Day on 11.11?

1 is the loneliest number, so 11.11 is the best representation of someone flying solo. Singles’ Day initially started out as the perfect time for single folk to mingle with others at parties in China, so 11.11 pays homage to the origins of this period.

Additionally, 11.11 kicked off a series of sales known as the matching dates sales here in Singapore. We’ve already seen a stack of deals offered in the 9.9 sales and 10.10 sales, and the year will close out with the 12.12 sales in December.

How long do the Singles’ Day sales go for?

While the official sales date only runs for one day, November 11, 11.11 sales typically go on for much longer. We can expect to start seeing hints of the sale in early November, with deals continuing on through right up until Black Friday starts to kick off.

Is 11.11 the biggest sale in Singapore?

11.11 Singles’ Day is one of the biggest sales in Singapore, and it combined with Black Friday definitely makes November the biggest month for deals. However, if you’re looking for the best time to shop earlier in the year, you’ll want to keep an eye on the Chinese New Year sales and Amazon Prime Day if you don’t want to wait for November to roll around.

Max Langridge
Senior Editor, Home Entertainment & Broadband (APAC)

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publications. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also the editor of Australian Hi-Fi and Audio Esoterica magazines. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.

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