SmugMug website builder review

Start showcasing your professional photography

(Image: © SmugMug)

TechRadar Verdict

Quirky in places, but still capable of building top-quality photo gallery websites.


  • +

    Hosts unlimited photos and videos

  • +

    Supports comments, guest uploads

  • +

    Professional web store option

  • +

    Above average support


  • -

    No Undo

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    Very restricted Basic plan

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    Minimal integration with other services

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Update: This review is for an older version.
For the latest release, see our
SmugMug photo storage review


Before wondering too much where the name comes from, SmugMug aims to be one of the best website builder platforms, specifically for displaying high-quality photos and videos. There’s even a manager for your own photo library. You can sort your media in various ways, add titles, captions, and keywords. These tools will help your site stay organized and look cleaner when people visit. There’s settings for rotating photos, applying color effects, and so much more.  

You can also customize your site's look and feel by creating virtual collections and smart galleries. If you want to share content via social media, you can enable and moderate comments on your work. 

A mobile app enables editing and archiving your content from anywhere, and your media can be freely embedded on other websites, including an option to publish directly to a Facebook album. No need to worry about the number of viewers you might get: there are no traffic limits. 

Here's a snapshot of the plans and prices

Here's a snapshot of the plans and prices (Image credit: SmugMug)

Plans and pricing

You can test SmugMug free for 14 days with no credit card required. If you decide it’s not right for you, simply cancel your plan. There’s four different plans to choose from after your free trial ends. Here’s an overview of each: 

The Basic plan costs $7.00 per month which equals $84.00 per year. If you pay for the yearly package upfront, it’ll only cost you $55.00. This plan is great if you’re looking for a place to store photos. Everything is drag-and-drop and you’ll have unlimited storage space. There’s even an option for ordering or downloading photos from your website to print them easily. 

The Power plan costs $11.00 per month or $85.00 when you purchase the yearly package. If you want more control over the way your website looks or would like to customize photos even more, then this plan is a good option. You can choose from 21 templates and customize any of them. 

The Portfolio plan is $27.00 per month or $200.00 when purchased for the year (which will save you 29%). This plan is best for those who are ready to sell their photography or artwork. You can enable “right click protection” on your website to prevent someone from stealing your photos. 

The Pro plan costs $41.99 monthly or $360.00 when you pay for the yearly package.This plan is ideal for professional photographers or anyone who works with a large clientele. You get to set your pricing and keep 85% of the markup. You’ll be able to ship products to clients and offer gift-wrapping. 

It's easy to browse features on the interface

It's easy to browse features on the interface (Image credit: SmugMug)


The interface looks very organized and clean, with everything you need to customize your site stored in four menus, top left of the interface: Upload, Organize, Customize, and Sell. Importing your pictures is easy with SmugMug's feature-packed upload page. Start by choosing whether to add your new shots to an existing gallery or to a new one. You can then drag and drop photos from your local device; fetch them from your Dropbox or Amazon Drive account; import images from Flickr, sync with LightRoom, or upload directly from SmugMug's iOS and Android apps. 

Personalization is one of the best features 

Personalization is one of the best features  (Image credit: SmugMug)


The editor enables adding various content blocks to your site. These start with the basics: headers, text blocks, dividers, menus, images, videos and more. Discovery tools such as a search box and a keyword cloud make it easier for visitors to locate your photos, and there's also a map to display your geotagged imagery. 

To edit or change a template, simply choose a block, drag it over the page and SmugMug shows you where it can be placed. Drop the block and it's automatically formatted to fit the space available. That normally works well, but if you need more control you may be able to resize the block or reposition it manually. 

Most blocks can be extensively customized by hovering your mouse cursor over them and hitting the icons in the blue bar that appear top left of the block. Try this with a gallery, for instance, and you're able to change its layout, photo size and aspect ratio, spacing, caption position and alignment, paging style (scroll or click), sort order and more. 

Market your site to people interested in photography 

Market your site to people interested in photography  (Image credit: SmugMug)

The competition

It’s interesting looking at SmugMug’s competitors - since it’s a website builder designed more specifically for photographers, it’s pretty unique compared to other web hosts available. While something like Photobucket might seem similar for it’s editing purposes, website builders like GoDaddy or Zoho are more true competitors. A solid range of editing tools allow defining photo titles, captions and keywords; applying watermarks and some simple colour effects; rotating and cropping your images, or assigning them a location (click a map or manually enter its latitude and longitude.) All of these actions can be applied to multiple images simultaneously for speedy batch processing.  

Final thoughts

SmugMug is a great website building option for all the photo enthusiasts out there - there’s unlimited storage space and you can upload quality images easily. Even though there’s not as many templates as other website builders, each template is designed to appeal more specifically to professional photographers. You can easily test SmugMug free for 14 days and decide if it’s right for you.  

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Mike Williams
Lead security reviewer

Mike is a lead security reviewer at Future, where he stress-tests VPNs, antivirus and more to find out which services are sure to keep you safe, and which are best avoided. Mike began his career as a lead software developer in the engineering world, where his creations were used by big-name companies from Rolls Royce to British Nuclear Fuels and British Aerospace. The early PC viruses caught Mike's attention, and he developed an interest in analyzing malware, and learning the low-level technical details of how Windows and network security work under the hood.