Pepsi isn't ready to start advertising in space just yet

Pepsi bottles
Image credit: Emma Valerio on Unsplash

Russian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in Futurism claimed that PepsiCo would be the first brand to appear among the stars.

The two companies joined forces for a test launch to advertise gamer-targeted energy drink Adrenaline Rush, but PepsiCo has now announced that it was just an experiment, and it doesn't plan to buy an artificial constellation to promote pop just yet.

“We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo,” a PepsiCo spokesperson told Gizmodo. "This was a one-time event; we have no further plans to test or commercially use this technology at this time.”

The ad-space race continues

When it finds a client that's in for a the long-haul, StartRocket plans to launch a collection of small, light-emitting satellites called CubeSats, which can be precisely controlled and connected together in low orbit to spell out names and create shapes (a little like Intel's Shooting Star display drones).

The company intends to start putting ads into orbit in 2021, so although PepsiCo might have pulled out, there's still time for it to find another brand with deep pockets and extraterrestrial ambitions.

Cat Ellis

Cat is the editor of TechRadar's sister site Advnture. She’s a UK Athletics qualified run leader, and in her spare time enjoys nothing more than lacing up her shoes and hitting the roads and trails (the muddier, the better)