To that end, Apple and Beats have announced two new colors for the Beats Solo3 Wireless – a satin gold and a satin silver color that matches the iPhone XS and iPhone XS Max – as well as a trio of ultra-colorful options for the Urbeats 3.
The variants for the Beats Solo3 Wireless, an on-ear pair of headphones with a 40-hour battery life, are available starting today for $299 (£249, AU$397), while the wired in-ear Urbeats 3 will be available in yellow, blue, and coral for $59 (£59, AU$99) later this year.
While some insiders believed Apple wouldn't release any new Beats headphones in 2018, these two new color variants prove that Apple still cares about its uber-popular headphones brand even if it's forced to take a backseat to the company's staple products like the iPhone and Apple Watch.
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Nick Pino is Managing Editor, TV and AV for TechRadar's sister site, Tom's Guide. Previously, he was the Senior Editor of Home Entertainment at TechRadar, covering TVs, headphones, speakers, video games, VR and streaming devices. He's also written for GamesRadar+, Official Xbox Magazine, PC Gamer and other outlets over the last decade, and he has a degree in computer science he's not using if anyone wants it.