Click Frenzy 2025: key info, what to expect and the best deals as they drop

Click Frenzy is an online sale that brings together thousands of deals from a huge variety of Australian retailers onto one website, with discounts available on tech, appliances, fashion, homewares and more.

Inspired by Black Friday sales in the US, Click Frenzy was created in Australia in 2012 and was originally meant to be held twice a year. There was one sale in May called Click Frenzy Mayhem, and another in November (first called Click Frenzy Go Wild, but now known as The Main Event).

As its popularity grew, Click Frenzy expanded to several sale events throughout the year in 2024. There was Click Frenzy Julove in July, and Click Frenzy Travel which has been held in various different months. Click Frenzy also first started as a strictly 24-hour sale – starting at 7pm on one day and ending at 7pm the next – but it has since expanded significantly to 53 hours of deal hunting.

This year, Tech Frenzy was added to the calendar – coinciding with mid-year and EOFY sales.

The next Click Frenzy event is called The Main Event, running from November 11 through November 14, offering customers some stellar discounts before Black Friday.

The Click Frenzy Tech Frenzy sale runs from June 24th – June 26th. The other Click Frenzy event was called Click Frenzy Mayhem, taking place kicked on May 13 and ran until Friday, May 16, 2025.

Click Frenzy collects thousands of deals from dozens of retailers onto a single website where you can easily see what’s available, and you don’t need to be a member to shop any of the deals.

There are benefits to being a member, however. For a start, members get exclusive access to Click Frenzy’s signature 99% off deals. Lucky for you, it’s free to sign up.

In previous Click Frenzy sales, the deals have included a PS5 for just AU$6, a Nintendo Switch for AU$5 and Apple MacBooks for just AU$19. These discounts are limited in number, with limited stock, and pop up at random times on the site for members who are ready and waiting (and signed in). There is usually a question to answer first, and if you get it right, you'll be notified of your chance to buy the item at a heavily discounted price.

Click Frenzy members also get access to the deals via the official website 60 minutes before everyone else.

We've been following both Click Frenzy and Black Friday sales for many years now (more than I'd like to admit), so I can say from genuine experience that Black Friday sales are still generally better than Click Frenzy deals. There are a few reasons for this – firstly, only select retailers participate in Click Frenzy sales, whereas almost all Aussie retailers will get in on the Black Friday shopping bandwagon.

Historically, Amazon Australia and eBay Australia do not participate in Click Frenzy sale events, and I know from experience that these two online-only stores have some of the best deals on Black Friday. Other big-name Aussie stores such as JB Hi-Fi and The Good Guys have joined the Click Frenzy sales on occasion, but they don’t always participate. They do most definitely participate during Black Friday sales.

Click Frenzy is traditionally an online-only event. After all, you 'click' on store pages and products. It's uncommon to find physical stores hosting the same or similar sales, but miracles can happen. If you do want to go to a physical store, then at the very least you could always select a click and collect option at the checkout.