Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple is rumored to be working on haptic buttons for the iPhone, iPad, and Apple Watch
We could get a haptic feedback revolution across all of Apple's gadgets in the not-too-distant future.
This worrying Apple Safari security bug could leave users wide open to cyberattacks
Hackers can abuse the Safari Fullscreen API to steal login credentials, experts have warned.
iPhone 17 tipped to get a larger screen thanks to smaller bezels – and that could be its biggest upgrade
Much of what's new with the iPhone 17 this year could be down to the screen, including a bigger display.
These MacBook Pros and iMacs could be left behind by macOS 16 – which could be called macOS 26
A new version of macOS is about to launch, but many older Macs might not work with it.
Apple’s Logic Pro for iPad and Mac can now capture your performances even when you forget to hit record
Plus, Stem Splitter gets more powerful
Apple might be about to make a major change to how it names its operating systems
A new report suggests that Apple will change its naming convention for operating systems, transitioning from generational numbers to a year-based system.
Apple’s rumored iOS 19 gaming app is exciting for Apple fans, but it won’t tempt gamers from Windows
Apple’s rumored gaming app is interesting, but we need better games and hardware before it becomes genuinely exciting.
Someone just built the world's smallest working Mac – and at this price, I desperately want one
The Pico-Mac-Nano is what would happen if a classic Macintosh was hit by a shrink ray.
