Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple sale at Best Buy - I've picked the 8 best deals on iPads, AirPods and MacBooks
By James Pickard published
Over a dozen Apple deals are now live at Best Buy so I've searched through the sale and picked out 8 of the best ones on iPads, AirPods, MacBooks and iPhones.
iPad mini 7: what we want to see
By James Rogerson last updated
Updated The next iPad mini could land soon. Here's what we want from it and what we've heard about it so far.
iPad 11: what we want to see
By Alex Walker-Todd last updated
Updated The new iPad 11th gen could be one of the best tablets of the year – if it includes these changes.
iPad Air 6: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's what we know and what we want to see in the next iPad Air from Apple.
Report claims Vision Pro sales have ‘fallen sharply’ as Apple struggles to whip up demand
By Alex Blake published
An Apple analyst believes Apple has slashed shipments of the Vision Pro as it has struggled to generate sales.
iPad Pro 2024: what we know so far
By Alex Walker-Todd last updated
Updated The iPad Pro 2024 could have an OLED screen and other upgrades.
The 11-inch iPad Pro 2024 might be hard to get hold of at launch
By James Rogerson published
Samsung is reportedly having issues making screens for the 11-inch iPad Pro 2024, which could lead to limited supplies.
Steve Jobs was wrong about the post-PC era and the next batch of iPads should embrace this
By Lance Ulanoff published
The iPad changed everything but never quite how Steve Jobs imagined. Here's why the iPad didn't launch a post-PC era.
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