The best Apple Black Friday UK deals 2018

Apple Black Friday deals by category:

1. iPhone deals
2. Apple Watch deals
3. iPad deals
4. Macbook deals

Our editors search through thousands of Black Friday deals to unearth the best prices from the most trustworthy retailers. You can support us by clicking these independently selected links, as we may earn a commission on any purchase you make - but at no extra cost to you.

Black Friday and Cyber Monday offer you something that very few other times of the year can manage: discounts on Apple products. If you're looking for that big gift for the year, then this is time to think about buying.

You can argue whether Apple offers value for money all day long, but the main thing you're getting is sumptuous design and quality builds, meaning that while you are paying more, you are getting something in return.

We're now getting into the meat of Black Friday 2018 and the deals are starting to pour out - we're seeing discounts to the iPad 9.7, the Apple Watch, MacBooks and a few iPhone deals as well.

So if you want something that's got the Apple mark of quality for the lowest prices around, these are the ways to get it done.

We're not expecting to see any deals on the new iPad Pro 11, simply because it's so new that some retailers might not even have stock in - so that's not worth looking for. The iPad Pro 10.5, however, might be a more prosperous ground, as when we see a new shiny device then then the older models will likely drop in cost - so expect iPad Pro prices to tumble a little bit.

We're also seeing some great deals on the iPhone X, as it begins to go out of stock and some retailers create brilliant offers to give it a 'hero's sendoff'.

We'd also expect some cheeky deals on the iPhone XS and iPhone XR - and they, too, are rolling around.

So let's get into the deals on offer here - if you're looking for some Apple goodness, these are the best deals we've seen:

iPhone deals

iPhone X 64GB: £899 now £799 at John Lewis
The iPhone X may be a year old, but it's still a top-notch smartphone with plenty of power, a solid screen, premium design, the latest iOS 12 software and superb rear cameras. Plus, you save £100 with this Black Friday deal.View Deal

iPhone X on O2 | £49.99 upfront | 45GB data | Unlimited minutes and texts | £56pm
A big discount on the big iPhone with a big data allowance. This is a BIG bargain. Despite now being over a year old, iPhone X discounts remain rare, so we're glad to see this. Total cost over 24 months is £1,393.99
 View Deal

iPhone XR from Mobiles.co.uk | O2 | £340 £290 upfront with OMD50 voucher code | 16GB data | Unlimited minutes and texts | £30pm
Bagging £30 bills every month for your new iPhone XR is a privilege usually unavailable to anybody trying not to spend more than £300 upfront. Mobiles.co.uk's OMD50 code means that this 16GB taroff on O2 does exactly that. Lovely jubbly. Total cost over 24 months is £1,010

Ends at 9pm on Tuesday November 20View Deal

iPhone XR from Mobiles.co.uk  | O2 | £210 upfront | 4GB 16GB data | Unlimited minutes and texts | £36pm
Apple released four new models this year, ranging from affordable to seriously spectacular in spend. This model is the lowest cost of all of them, giving you a mixture of high specs and a less scary price tag. And this quad data deal from Mobiles.co.uk means you get a nice amount of data. Total cost over 24 months is £1,074View Deal

iPhone XR from Buymobiles | EE | FREE upfront | 50GB data | Unlimited minutes and texts | £47pm + £24 cashback
This monumental 50GB tariff on the UK's fastest 4G network has been in our favour for a while now, but Buymobiles somehow just made it even better. Not only do you pay nothing upfront, but it will actually give you £24 back. Fantastic for sooooo much data. Total cost over 24 months is £1,104 (after cashback)View Deal

iPhone 7 with O2 | £59.99 upfront | 4GB data | Unlimited minutes and texts | £29 per month
If you want to get in at the ground floor with the iPhone, this is the oldest 'new' iPhone around. Our pick also combines it with more data to prevent worry, and you're basically paying £12 per month with O2 here on top of the cost of the phone. Total cost over 24 months is £756View Deal

iPhone 8 direct from iD | £69.99 £49.99 upfront | 500MB data | Unlimited minutes and texts | £24.99pm
Here you get the best of both worlds, you're not getting a huge upfront cost and the monthly cost is pretty good too. Balance out the two by paying a bit in each with this contract - one of the cheapest iPhone 8 deals we've seen to date. Total cost over 24 months is £697.75View Deal

£40 Currys PC World Gift Card | Carphone Warehouse | On  iPhone XR, XS, XS Max and X
iPhone's X series of phones are some of the best handsets out there right now and well worth getting your hands on if you can bear the massive price tag. Carphone Warehouse has sweetened the deal by offering a £40 Curry's PC World Gift Card when you buy an iPhone XR, XS, XS Max, X  from the retailer. View Deal

Apple Watch deals

Apple Watch 3 38mm: £279 now £249 at Very
Go for the smaller version of the Apple Watch 3 and you'll get this more demure option of the iWatch for one of the lowest prices we've seen on the web. Just make sure you're getting the correct model - this doesn't have LTE connectivity, and you'll be paying a lot more for that.View Deal

Apple Watch 3 38mm: £279 now £249 at John Lewis
Go for the smaller version of the Apple Watch 3 and you'll get this more demure option of the iWatch for one of the lowest prices we've seen on the web. Just make sure you're getting the correct model - this doesn't have LTE connectivity, and you'll be paying a lot more for that.View Deal

Apple Watch 3 42mm: £279 now £249 at John Lewis
If you're after the larger size of the Apple Watch, then this option from Very is the way to go - it's the cheapest we've seen so far. It's for the GPS-only version of the Watch, so make sure if you're gifting, this is the version they want.

Apple Watch 3 42mm: £279 now £249 at Very
If you're after the larger size of the Apple Watch, then this option from Very is the way to go - it's the cheapest we've seen so far. It's for the GPS-only version of the Watch, so make sure if you're gifting, this is the version they want.

iPad deals

Apple iPad 9.7 (2018): £319 now £299 at John Lewis
It's rare to see any sort of discount on Apple products, so £20 off the latest iPad is somewhat of a coup. If you're looking for a great, all-round tablet experience, this is the slate you should buy.View Deal

MacBook deals

Apple MacBook Pro (2018) 15-inch with Touch Bar £2,289.97 £1699.97 at Laptops Direct
This is a brilliant deal on a MacBook Pro that knocks £590 off the usual asking price. The 15-inch 2018 model comes with 16GB RAM, 256GB SSD and the Touch Bar as well. We'll be hard pushed to find a better deal on a MacBook this Black Friday.
View Deal

Macbook Air (2017) Core i5 13.3-inch: £798 now £749 at John Lewis
If you don't need the very latest spec or model of MacBook from Apple, this lightweight laptop is the way to go. It's not got the greatest reduction we've seen, but for £749 it's at least got £49 off the more recent price.View Deal

Macbook Air (2017) Core i5 13.3-inch: £798 now £749 at Currys
If you want the exact same laptop and don't want the two year guarantee you get with John Lewis, Currys is doing the same model for the same price.View Deal

How to get the best Apple deals on Black Friday / Cyber Monday

Apple hardly ever discounts its own gear, and especially not its latest and greatest gadgets, be that the iPhone XS or iPad Pro 10.5. It sometimes bundles in some extra App Store gift card credit with a purchase, but that's about as far as it goes from Apple directly.

That means you're going to have to diligently keep an eye on retail partners in order to get the best Apple deals this Black Friday. And, even when discounted, there's a premium to Apple products, so set that budget and stick to it – could you get a better, newer product in a similar category if you didn't buy Apple? Consider any Android or Windows rivals that may suit your price point better.

iPad Pro

As we'll detail below, for some reason it tends to be iPads that are particularly prone to deals season discounting, so that's a good place to start your prep work. Make a note of the size (Mini, standard or Pro in their many guises) that you're after, and start tracking its price now. 

If you see an older product rise sharply in price in the next few weeks, you can be sure that's because it's going to crash right down again for Black Friday, giving the retailers an opportunity to put even bigger price-slashing stickers on them.

Apply the same techniques to MacBook and iPhone deals too. What are you primarily going to use the MacBook for? Do you really need a chipset powerful enough for heavy video editing if that's not what you're going to be using it for? 

And is an iPhone in a Plus or Max sized configuration really necessary if you're already rocking a tablet everywhere you go? And what about smartwatches – does anyone, really, truly need one? Unless you're a fitness fanatic, probably not.

Remember that with the mobile products, you're not just buying the handset, but you're going to have to consider a data package to go with them. Before buying a SIM-free iPhone, check out all the options that retailers have on offer – they become very competitive around Black Friday weekend, and could save you lots of money in the long run if you bag a savvy phone-data-and-streaming-service combo deal.

Best Black Friday iPad deals from last year

One of the most consistent performers in terms of price-slashing deal items from Apple is the iPad, which seems to be the Apple product most retailers have no problem knocking money off of.

To give you a taste of what could come this year (with even deeper cuts expected, given these models are now another year older), here's what was deeply discounted last Black Friday.

iPad 9.7-inch 32GB: down to around £300 (was £339)
It was less than a year old at the time, so we weren't expecting a discount on the iPad 9.7. That's why it was such a surprise when we started to see discounts appear last year.

iPad Pro 10.5 64GB: down to £567.99 (was £619) from Amazon
A saving of over £50 on any iPad is always good news, and this Black Friday iPad Pro 10.5 deal from Amazon was hot last year.

iPad Pro 12.9 256GB: down to £869 (was £919) from John Lewis
Apple's biggest iPad also got a discount, and £50 from John Lewis was another top Black Friday iPad deal in 2017. The 512GB slate also got a similar discount, but 256GB will be enough space for most.

iPad Mini 4 128GB: down to £394 (was £419) from AO
The iPad Mini 4 offers up a top iPad experience in a much more compact form factor and it dropped below the magic £400 mark with this Black Friday 2017 iPad deal.

Want a more comprehensive round up? Here are the best iPad deals right now:

Today's best iPhone XS deals

Today's best MacBook Pro deals

Today's best Apple Watch deals

Today's best Apple TV deals

Stick with TechRadar to get the best Black Friday deals

Black Friday and Cyber Monday weekend can be an eye-watering exercise in web-window shopping, with loads of retailers knocking prices on gear down. Let us take some of the strain off your deal hunt – we dig deeply through shops' Black Friday and Cyber Monday deals on your behalf, with the aid of serious amounts of caffeine, and will tell you this year whether the deals are worth getting excited about. 

For up to the minute info, breaking deals and the biggest savings as soon as we know about them, make sure you follow TR Deals on Twitter so you don't miss out on any hot Black Friday iPad deals.