Articles by Ritoban Mukherjee, Contributing Writer - Software

Ritoban Mukherjee is a tech and innovations journalist from West Bengal, India. These days, most of his work revolves around B2B software, such as AI website builders, VoIP platforms, and CRMs, among other things. He has also been published on Tom's Guide, Creative Bloq, IT Pro, Gizmodo, Quartz, and Mental Floss.

Articles by: Ritoban Mukherjee

16 years of Microsoft Build: A timeline of key announcements, panels, and sessions

By Ritoban Mukherjee published 19 May 26

Microsoft Build has run for 16 editions since 2011. Here's a complete timeline of the key announcements, sessions, and platform shifts from every year, up to Build 2026.

Email marketing ROI: How modern platforms turn campaigns into revenue

By Ritoban Mukherjee published 19 May 26

Discover how segmentation, automation, and A/B testing in modern email marketing platforms help businesses convert campaigns into consistently higher revenue.

What is email marketing automation? A guide to smarter campaigns

By Ritoban Mukherjee published 19 May 26

Learn what email marketing automation is, how it works, which campaigns to prioritize, and what to look for when choosing a platform.

How to set up AI-powered e-signatures for your small business with pdfFiller

By Ritoban Mukherjee published 18 May 26

How small businesses are automating document workflows — and why it changes everything

By Ritoban Mukherjee published 15 May 26

From blank page to signed document: How AI handles eSignatures for you

By Ritoban Mukherjee published 11 May 26

7 mistakes your business could make when choosing a VoIP system

By Ritoban Mukherjee published 8 May 26

Switching to VoIP can cut costs and improve how your team communicates, but only if you choose the right system. Here are seven common pitfalls to avoid before you commit.

What exactly is an AI voice agent? And why does it matter in enterprise communication?

By Ritoban Mukherjee published 8 May 26

AI voice agents go far beyond traditional IVR. Here's what they are, how they work in enterprise settings, and what to check before you deploy one.

Insightly CRM review 2026

By Ritoban Mukherjee last updated 6 May 26

Insightly CRM is a decent small business CRM with good UX design, but average support

Apptivo CRM review 2026

By Ritoban Mukherjee last updated 6 May 26

Review Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales forecasting, all within a highly customizable interface.

Sender review 2026

By Ritoban Mukherjee published 6 May 26

Updated Sender packs automation, segmentation, and SMS into an affordable email marketing tool with a useful free plan — built for small businesses and solo operators.

Screenshot from Less Annoying CRM website

Less Annoying CRM review 2026

By Ritoban Mukherjee last updated 6 May 26

Less Annoying CRM review is a simplicity-focused CRM for small business efficiency

Keap review 2026

By Ritoban Mukherjee last updated 6 May 26

Review Keap CRM provides a comprehensive suite of tools designed to help small businesses manage customer relationships, automate marketing efforts, and streamline sales processes.

Kit review 2026

By Ritoban Mukherjee last updated 6 May 26

Updated Kit is a creator-focused email platform with a generous free plan, visual automations, and built-in tools for selling digital products.

I reviewed Zendesk Sell and the CRM's robust mobile app makes it an excellent choice for mobile sales teams

By Ritoban Mukherjee last updated 1 May 26

Zendesk Sell is a user-friendly CRM with strong support integration

Mailjet review 2026

By Ritoban Mukherjee published 30 April 26

Volume-based pricing, real-time team editing, and a developer-friendly API make Mailjet a smart pick for SMBs and teams that care about deliverability.

Pipedrive CRM: Hands-on testing - I can't believe how easy it is to navigate

By Ritoban Mukherjee last updated 30 April 26

Review Pipedrive CRM gives users a visual sales pipeline for intuitive deal management

Zoho CRM review 2026

By Ritoban Mukherjee last updated 30 April 26

Zoho CRM has an impressive array of core capabilities. Features like lead and opportunity management, sales forecasting, and reporting, are well-designed and effective.

Monday Sales CRM review 2026

By Ritoban Mukherjee last updated 30 April 26

Monday.com provides a versatile solution for managing customer relationships, featuring customizable pipelines, powerful automation capabilities, and extensive integration options.

AWeber Review: Pros & Cons, Features, Ratings, Pricing and more

By John Faulds last updated 30 April 26

AWeber is a veteran email marketing platform with solid list management, 24/7 support, and new AI writing tools built for small businesses.

ActiveCampaign Review: Pros & Cons, Features, Ratings, Pricing and more

By Michael Graw last updated 30 April 26

ActiveCampaign brings email marketing and AI-driven automation together, but contact-based pricing and CRM add-ons make it pricier than it first appears.

iContact Email Marketing Review: Pros & Cons, Features, Ratings, Pricing and more

By Richard Sutherland, Jonas P. DeMuro last updated 30 April 26

Updated iContact is an email marketing tool with a drag-and-drop editor, basic automation, and competitive pricing that suits small business senders well.

MailerLite email marketing software review

By Richard Sutherland last updated 30 April 26

MailerLite balances ease of use with a solid feature set, making it a strong pick for small businesses and creators on a modest budget.

Wix Email Marketing review 2026

By Ritoban Mukherjee last updated 29 April 26

Wix Email Marketing offers an intuitive and integrated solution for basic email campaigns, but lacks advanced features found in dedicated platforms.

beehiiv review 2026

By Ritoban Mukherjee published 29 April 26

beehiiv packs newsletter publishing, audience growth, and monetization into one platform, with a useful free plan and no subscription revenue fees.

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