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Amazon Prime Day deals 2021: all the best sales available now

Amazon Prime Day deals 2021
(Image credit: Future)
Amazon Prime Day deals: jump straight to...

Amazon Prime Day 2021 is in full swing, with more top deals continuing to drop on tech, toys, home items and lots more. There's a lot to look through, so we're doing the hard work for you by sifting through thousands of Amazon deals to find you the very best bargains. 

Here, we're curating the top deals on everything from laptops, TVs and smartwatches to home appliances and fitness equipment. As usual, there are some serious price cuts on Amazon's own range of devices too, including Echo speakers, Fire tablets and Kindle e-readers.

Take the latest Echo Dot smart speaker, for example: it's half price - at £24.99. But whatever you're looking for, whether it's a new TV or laptop, a Nintendo Switch bundle, or a coffee machine or air fryer for the kitchen, you'll find a discount below. 

Don't forget - Amazon Prime Day deals are only available to Amazon Prime members. But don't worry if you're not a member: you can sign up for a free 30-day Prime trial and get access to them. 

Make sure you bookmark this page, as we'll be updating it with more deals as they go live, right up until the end of Prime Day at midnight on Tuesday. While many Prime Day offers will be available until midnight on Tuesday, stocks of the most popular items may run out sooner – so if you see the product you want at a price you like, we recommend grabbing it.

Amazon Prime Day deals: quick links

The best Amazon Prime Day deals

1. Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 - Amazon's latest Echo Dot is currently at its lowest ever price in the Prime Day sale. That's a whole £4 cheaper than the lowest we've seen before making this a deal you won't want to miss. Small enough to fit into any room, this one's perfect for playing music, asking questions, and connecting to the myriad of other Alexa-compatible devices available.View Deal

2. Amazon Fire TV Stick 4K: £49.99 £26.99 at Amazon
Save £23 -
If you're rocking a UHD display, a fantastic addition to any setup is the Amazon 4K Fire Stick. With a £20 saving this model is back down to its lowest price yet this week - excellent news if your fancy new TV doesn't offer all the latest apps.View Deal

3. Shark Anti Hair Wrap cordless vacuum cleaner: £399.99 £199.99 at Amazon
Save £200 -
Not only will you not be bothered by pesky hairs with this Shark Anti Wrap vacuum, but you'll also be able to do away with those cords too. With 40 minutes of runtime per charge and a full five-year guarantee, this is a vacuum that'll thankfully go the distance too - even if it is a little pricier than some options.View Deal

4. Instant Pot Duo 7-in-1 multi-cooker: £89.99 £49.99 at Amazon
Save £40 -
Here's a great sale on one of the most popular kitchen appliances around - the Instant Pot Duo. This 7-in-1 multi-cooker makes preparation in a whole range of styles an absolute doddle and being 5.7 litre capacity makes it big enough for multiple meals. This one's definitely a good buy for any budding chef that's looking to both save time and experiment with a few new flavours.View Deal

5. Finish All-in-One Max Dishwasher Tablets: £26 £10.50 at Amazon
Save £15.50
- This Amazon Prime Day deal is flying - and it isn't surprising: it's very good value. Right now, this 110-pack of Finish dishwasher tablets has a 60% discount, dropping the price from £26 to just over a tenner. We've seen them slightly cheaper before, at £10.02, but that's just picking hairs. This is a great deal.   View Deal

6. Wine, prosecco and beer: up to 48% off McGuigan, Leffe, Bud and more
From £5.99 - Amazon Prime Day is a great time to refill your beer fridge and wine rack. Bud Light's 'Seltzer' range comes way down in price for non-traditionalists. While red, white and rose wine drinkers are well catered for, there's even 44% off a case of Nosecco - non-alcoholic sparkling wine!
View Deal

7. Oral-B Genius 8000 electric toothbrush: £279.99 £69.99 at Amazon
Save £210 -
Here's an Amazon Prime Day deal that's bound to keep both your teeth and your wallet happy. With a sensor pressure, two-week battery life, and smartphone app integration, this Oral-B Genius 8000 is one exceptionally high-tech toothbrush indeed. Right now it's under half-price - an absolutely bonkers sale. View Deal

8. Amazon Fire HD 8 tablet: £89.99 £39.99 at Amazon
Save £50 -
We've only ever seen the Amazon Fire HD 8 go for as low as £54.99 in the past, so this is a new record yet again in today's Prime Day deals. If you're looking for a cheap-as-chips tablet that's not too big, has a bit of storage on the drive, and will quite happily potter through the basics, this one's a great choice.View Deal

9. iPad (2020) - 32GB: £329 £309 at Amazon
Save £20 -
We've just missed the latest 10.2 Apple iPad going for its lowest ever price - £299, but the good news is there's still a really great saving hanging on still. It's not every day you see this device go under its usual £329 discounted price, so it's definitely a good buy if you're looking for a premium tablet.View Deal

10. Amazon Kindle Paperwhite: £119.99 £79.99 at Amazon
Save £40 -
Here's a great sale on the more premium Kindle Paperwhite - a waterproof reader that's also got double the storage capacity of the standard device. It's also got a better display, so it'll be worth the extra if you're really into your books and have a bit more to spend. Also included is three free months of Kindle Unlimited - a vast library of books for you to check out.View Deal

11. Lego Central Perk Friends TV show set: £64.99 £40.99 at Amazon
Save £24 -
If you're a child of the nineties you'll probably be hard-pressed not to buy this extremely charming Lego recreation on the Central Perk coffee shop from Friends. All the various characters are rendered in fine Lego form here - and there's even a tiny little guitar for Pheobe.View Deal

12. Xiaomi Mi Electric Scooter - 1S: £399 £289 at Amazon
Save £109 - We've all seen them zipping around town, and there's no denying electric scooters have become something of a phenomenon lately. Xiaomi has led the charge, and the Mi 1S is a top seller, with a range of 18 miles and a top speed of 15mph. With over £100 off, this isn't a deal to miss.

View Deal

13. Ultimate Ears Wonderboom wireless portable speaker: £89.99 £29.99 at Amazon
Save £60 -
An absolute bargain price, here's a great chance to pick up one of the best wireless portable speakers for well under half price. With a rugged construction, 10 hours of battery life, and a surprisingly powerful sound for its size, the Ultimate Ears Wonderboom is a great pick-up for those summer gatherings and BBQs.View Deal

14. Apple AirPods (wired charging): £159 £119.99 at Amazon
Save £39 -
We've seen this price before on the Apple AirPods, but it's still a match for the lowest UK price ever. It's likely this sale will crop up at a few other big sales events this year but why wait? This is a great price on a premium pair of wireless earbuds that feature a nice fit, charging case, and almost seamless iOS device pairing.View Deal

15. HP Chromebook 14-db0003na: £219 £179.99 at Amazon
Save £30 -  
If you want a great laptop deal for less than £200, then Chromebooks are your best bet. This model hasn't dropped below £209 all year long, so you're getting a solid deal at £179.99. You're getting excellent performance that beat Windows 10 laptops at this ultra-budget price point.
View Deal

16. Fitbit Versa 3: £199.99 £159 at Amazon
Save £40 -
We haven't seen a price cut this generous on the Fitbit Versa since Christmas. That means today's Prime Day deals on this device are rare indeed and a great chance to score a bargain on a very advanced fitness tracker indeed. With built-in GPS, heart monitoring, and a number of awesome fitness apps, this is a great purchase for both beginners and advanced fitness enthusiasts.View Deal

17. Samsung Galaxy Book S, Intel Core i5, 8GB RAM, 512GB: £999 £549 at Amazon
Save £450 -
This is a major price drop, coming all the way down from £999 to £549. The closest we've seen this price get to this position was a quick £699 sales price last month, but aside from that this has been in the £900 price range for a while now. This slimline laptop has a 13.3-inch screen, and is compact enough to easily carry around with you. It's also got decent specs, with a Core i5 processor, 8GB RAM and 512GB storage.View Deal

18. Panasonic 43-inch HX700 4K TV: £449 £349 at Amazon
Save £100 – This mid-range 4K TV from Panasonic is a close sibling to one of our favorite screens, the HX800, but it ditches Panasonic's basic MyHomeScreen platform for a full-suite Android TV OS and Disney Plus support. Dolby Vision is included too. This model originally launched at £649 and we've only just seen that price drop to £449 in recent months, which makes this discount all the more impressive.

55-inch: £649 £449 | 65-inch: £749 £639View Deal

The best Amazon Prime Day deals under £25

Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 - The latest Amazon Echo Dot has dropped down to a brand new record low price in this year's Prime Day deals. You'll find the smaller version of the smart speaker available for just £24.99 right now - £4 cheaper than its previous record low.
View Deal

Blink Mini security camera: £34.99 £21.99 at Amazon
Save £13 -
This latest price cut on the Blink Mini security camera is beating the previously lowest price by a whole £3, which, might not sound that much, but these were already great value cameras. With an easy plug-and-play setup and full 1080p video capture, there's no better way to keep an eye on your house while on a budget.View Deal

Amazon Echo Flex: £24.99 £9.99 at Amazon
Save £15 -
This handy little gadget will allow you to extend Alexa to more rooms in your house without having to put a more expensive Echo speaker in there. Put simply, this sales price is an absolute bargain considering it's actually under half price currently. Recommended, especially in conjunction with the other cheap Echo devices on offer today.
View Deal

Amazon Music Unlimited 4 months free: £7.99 £0 per month at Amazon
Save £31.96 -
If you've been considering switching your music streaming service, you're browsing at the right time. Ahead of this year's Prime Day deals, Amazon is offering four months of Music Unlimited for free, though note this will resume at the usual £7.99 rate once your trial is up.
View Deal

Audible Premium Plus: 3-months for 99p at Amazon
Save £30.97 -
Amazon Prime members who haven't already signed up to Audible can take advantage of this early Prime Day deal and score themselves 3-months of one of the best audiobook streaming services for nearly no cost. With this Audible Plus membership you'll get yourself unlimited access to the Audible Plus library (thousands of titles), and discounts over at the Audible store page - including the promotion below.
View Deal

Lego: £12.99 - £100.99 at Amazon
Amazon has gone big on its Lego discounts this year, offering a wide range of discounted options. Ranging from smaller projects like a speed boat or car all the way up to a mini statue of liberty or battery powered train! There are plenty of options to choose from with some cheaper options and some big discounts on the larger projects.View Deal

Microsoft Modern Mobile Bluetooth Mouse £30 £16.41 at Amazon
Save £14 -
Microsoft always makes great mice, here's one of them for almost half price. This Modern Mobile mouse features a very slick low-profile design, ambidextrous layout, an enhanced wheel for smooth browsing, and the companies BlueTrack technology, which allows it to track accurately on nearly any surface.View Deal

McAfee Total Protection, 5 devices, 1-year Subscription + 3 months free £49.99 £17.99 at Amazon
Save £32 -
Get a one year subscription to McAfee's Total Protection package for up to five devices, including PC, Mac, Android, and iOS – all for 64% off the retail price. Plus you're even getting an additional 3 months for free.
View Deal

Joby GripTight tripod stand with phone holder: £39.95 £18.99 at Amazon
Save £20.96 -
If you're looking to improve your smartphone footage, the Joby GripTight flexible tripod is now down to a fantastic £18.99 sales price. We haven't seen a bigger discount that this since 2019, so you're getting a great deal here.
View Deal

The Sims 4 expansion and game packs: £34.99 £19.99 at Amazon
Save £15 -
Many of these Sims 4 expansion packs rarely see this £19.99 sales price, which means now is a great time to update your game with the latest content. While newer releases aren't included just yet, you'll find great prices on packs like Snowy Escape, Get to Work, City Living and more.
View Deal

The best Amazon Prime Day smart home deals

Amazon Echo Flex: £24.99 £9.99 at Amazon
Save £15 -
If you're just looking to add Alexa to more rooms without having to spend the full (or discounted) Echo Dot price, the Flex is looking particularly enticing right now. All the way down at £9.99, this is an excellent pick up for budget smart homes.
View Deal

Amazon Echo Auto: £49.99 £24.99 at Amazon
Save £25 -
The Amazon Echo Auto is half price in today's Prime Day deals, great news for anyone who wants to take Alexa on the road with them. That's the cheapest this dinky gadget has been, only previously dropping down to £29.99 which makes this offer particularly high value right now.
View Deal

Amazon Echo Dot (3rd generation): £39.99 £19.99 at Amazon
Save £20 -
The previous generation Echo Dot has dropped down to £19.99 at Amazon - that's still £1 away from its lowest price ever, and just £5 cheaper than the new model. If you're looking to spend as little as possible (or you're not a fan of the redesign) this is still a solid deal, but we'd recommend checking out the 4th generation first.
View Deal

Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 - The latest Amazon Echo Dot has dropped down to a brand new record low price in this year's Prime Day deals. You'll find the smaller version of the smart speaker available for just £24.99 right now - £4 cheaper than its previous record low.
View Deal

Amazon Echo (4th Gen): £89.99 £54.99 at Amazon
Save £35 -
The latest generation Echo has just dropped down to a brand new record low price. That's an extra £15 off the previous £69.99 record, and excellent value for anyone looking to upgrade this Prime Day.
View Deal

Amazon Fire TV Stick 4K: £49.99 £26.99 at Amazon
Save £23 -
If you're rocking a UHD display, a fantastic addition to any setup is the Amazon 4K Fire Stick. With a £20 saving this model is back down to its lowest price yet this week - excellent news if your fancy new TV doesn't offer all the latest apps.View Deal

Blink Mini security camera: £34.99 £21.99 at Amazon
Save £13 -
The Blink Mini security camera only managed to drop to £24.99 last year, which makes new Prime Day price all the more exciting. That's a record low £21.99 cost, which makes grabbing the plug and play indoor camera all the more enticing.
View Deal

Ring Video Doorbell Wired: £49 £35 at Amazon
Save £14 -
The wired Ring Video Doorbell takes a little more installation than its predecessors but there's no need to worry about battery and you're getting a fantastic price. This is the first discount we've seen on this new release, so it's never been cheaper either.
View Deal

Amazon Echo Show 5 (2019): £79.99 £39.99 at Amazon
Save £40 -
The previous generation Echo Show 5 is back down to that excellent £39.99 sales price we saw last year. That's perfect if you're looking to spend as little as possible building up a more visual smart home, especially considering we aren't seeing any discounts on the new 2021 release yet.
View Deal

Amazon Echo Show 8 (2019): £99.99 £59.99 at Amazon
Save £40 -
Amazon has also knocked the price of the previous generation Echo Show 8 back down to its lowest position ever. The larger model adds extra screen space but also ups the resolution as well - that's best if you're going to use your device for video calls as well as smart home control. If, however, you'd appreciate a newer processor and upgraded camera we'd recommend checking out the 2021 model below.
View Deal

Amazon Echo Show 8 (2021): £119.99 £84.99 at Amazon
Save £35 -
The brand new Echo Show 8 is taking its first ever price cut in today's Prime Day deals. The newer model sports a boost in processing speed and a new 13MP camera that can track and zoom to keep you in frame during video calls as well. That's plenty of new features well worth springing a little extra for over the previous generation (if you'll use them that is).
View Deal

Philips Hue White and Colour Ambiance Starter Kit: £105.03 £74.99 at Amazon
Save £30 -
This is the lowest price we've ever seen for these smart lights, which can glow more than 16 million colours. They have a Bayonet cap and come with a Hue bridge so you can control them when you're not at home. Compatible with Amazon Alexa, Google Assistant and Siri so you can use your voice to control them. Snap up this bargain as it won't be around for long. 
View Deal

The best Amazon Prime Day TV deals

Toshiba 32-inch WK3C Alexa TV: £209 £175 at Amazon
Save £34 – This budget small TV from Toshiba offers surprisingly capable picture quality, despite its compact 32-inch screen. We've seen that £209 RRP sitting particularly stubborn since launch, so this first discount is particularly valuable. With built-in Alexa, you can use hands-free voice commands too!View Deal

Panasonic 43-inch HX700 4K TV: £449 £349 at Amazon
Save £100 – This mid-range 4K TV from Panasonic is a close sibling to one of our favorite screens, the HX800, but it ditches Panasonic's basic MyHomeScreen platform for a full-suite Android TV OS and Disney Plus support. Dolby Vision is included too. This model originally launched at £649 and we've only just seen that price drop to £449 in recent months, which makes this discount all the more impressive.

55-inch: £649 £449 | 65-inch: £749 £639View Deal

LG UP75006LF 43-inch 4K UHD Smart TV: £389 £359 at Amazon
Save £24 -
LG's 2021 43-inch 4K TV is available for just £359 at Amazon right now. That's inching below the £369 price tag other retailers are currently offering, and is particularly impressive considering we've seen this TV sitting at £499 before.View Deal

JVC 50-inch Smart 4K UHD Fire TV: £449.99 £369 at Amazon
Save £80 -
If you're looking for a mid-size budget set, Amazon's Prime Day TV sale has the JVC 50-inch 4K TV on sale for £369. We've been seeing that £450 price point all the way up until today, which means this is a fantastic price for smart set that includes the Fire OS, an Alexa voice remote and 4K Ultra HD picture quality.View Deal

Samsung 43-inch Crystal 4K UHD Smart TV (2021): £549 £449 at Amazon
Save £100 -
This 2021 Samsung 43-inch 4K is already getting an impressive £100 price cut at Amazon. You're getting hands-free control with Amazon Alexa and the Google Assistant built in and a life-like picture experience thanks to Crystal Processor 4K that produces over one billion shades of colour. Until June we hadn't seen any discount on this newer model, so you're picking up the very first price cut here.View Deal

LG NanoCell 55-inch 4K TV: £676 £559 at Amazon
Save £117 -
This is the cheapest we've ever seen the 55-inch LG NanoCell at Amazon, which means it's an excellent time to invest in an upgraded 4K experience. You're getting plenty of apps here (though note LG doesn't carry All 4 and ITV Player on its OS) and a gorgeous display to boot.View Deal

Panasonic 65-inch HX580 4K TV: £749 £549 at Amazon
Save £130 – If you want to max-out your screen size, this HX580 LED TV is at its lowest ever price in this Amazon Prime Day deal, and comes with Dolby Vision, Freeview Play, and multi-HDR support. We've only seen this model drop to £589 in the past, so you're saving an extra £40 over the previous record low today.View Deal

LG 65-inch Nano Series 4K UHD HDR Smart LED TV: £809 £679.99 at Amazon
Save £129 -
Previous discounts have only dropped this Nanocell TV down to £809 in the past, so this £679.99 sales price is all the more impressive. The Nano series from LG features what the brand calls its 'Nanocell' technology - a rather fancy way of saying these displays get bright, and with gorgeous colours too.View Deal

LG OLED CX 48-inch 4K UHD Smart TV: £1,275 £1099 at Amazon
Save £136 -
This LG OLED TV is a brilliant offer for Prime customers. In this sale, you can get the TV for just £1099. That's the lowest price we've seen for this premium 48-inch TV that comes with 4K HDR, an OLED panel, Dolby Atmos, HDMI 2.1, and ThinQAI technology.View Deal

The best Amazon Prime Day laptop deals

Asus Vivobook 14-inch laptop: £249.99 £199.99 at Amazon
Save £50 -
We've never seen this 14-inch laptop drop below £199.99 at Amazon. If you're after an everyday browsing machine the 4GB RAM and 64GB of storage will be perfectly fine and you're even getting a year of Office for free as well.View Deal

HP Chromebook 14-db0003na: £219 £179.99 at Amazon
Save £40 -
Are you looking for a cheap machine that covers the basics? We'd recommend checking out a Chromebook if you fit that bill. This HP Chromebook is a particularly good budget option and it's at its lowest price all year right now with today's Prime Day laptop deals. It's super-budget, but it'll beat a Windows-based laptop if you're simply looking for something that can handle browser-based tasks. View Deal

Acer Chromebook Spin 311: £279 £224 at Amazon
Save £55 - The Acer Chromebook Spin 311 might just be one of the most flexible laptops you can buy for under £300. Not only really lightweight and almost pocket-sized at 11-inchs, but it's also fully capable of being converted into a tablet at any time. Bear in mind it's not the most powerful Chromebook on the market, but for the price, it's a very handy little thing indeed.View Deal

Asus VivoBook 15.6 inch laptop (Ryzen 5, 512GB): £599.99 £499.99 at Amazon
Save £100 -
Not only is this Asus Vivobook absolutely stunning with its super modern aesthetic and nearly borderless screen, but it's also really up to date. Inside the combination of a Ryzen 5-5500U processor, 8GB of RAM, and 512GB SSD makes this one a very powerful laptop for the money indeed - and with plenty of space too.View Deal

Samsung Galaxy Book S (Core i5, 512GB): £999 £549 at Amazon
Save £450 -
This is a major price drop, coming all the way down from £999 to £549. The closest we've seen this price get to this position was a quick £699 sales price last month, but aside from that this has been in the £900 price range for a while now. This slimline laptop has a 13.3-inch screen, and is compact enough to easily carry around with you. It's also got decent specs, with a Core i5 processor, 8GB RAM and 512GB storage.View Deal

Microsoft Surface Laptop Go (Core i5, 128GB): £699.99 £579 at Amazon
Save £120 -  
Microsoft's affordable Surface Laptop Go combines decent specs and a stylish, and premium, design. For Prime Day, it's getting a decent £120 price cut to just £579, £30 cheaper than the previous £609 record low, which is great value for what you're getting, even if the storage is a little low.View Deal

Samsung Galaxy Book Ion 13.3-inch laptop (Core i5, 512GB): £1,249 £749 at Amazon
Save £520 -  
We've already seen a Prime Day deal sell out on the 15.6-inch variant of the Samsung Galaxy Book Ion, although luckily the 13.3-inch version is still up for grabs. As always with these Galaxy Books, you're getting an absolutely eye-watering QLED display, which is the main selling point. That said, this one also rocks a 10th Gen Core i5 processor and 512GB SSD, making it well specced out too.View Deal

Razer Blade 15 gaming laptop (2020): £1,099 £799.99 at Amazon
Save £300 -
Ok, so it's last year's model, but here's an absolutely bonkers sales price on a stunning Razer Blade 15. Unlike most gaming laptops, this one's got a fully aluminium design that's absolutely to die for and it's something you normally pay out the nose for. Note, this one's also got a GTX 1660 Ti graphics card, 16GB of RAM, a 256GB SSD, and a 144Hz screen too, giving it fairly good performance too.View Deal

M1 MacBook Air (256GB): £999 £893 at Amazon
Save £100 -
Amazon is offering the M1 MacBook Air for just £899 this week. While we did see an extra £30 off in previous flash sales, this is still a fantastic offer that goes beyond Amazon's usual £50 discount. You're getting the entry-level 8GB RAM / 256GB SSD configuration here, with Apple's monster M1 chip at the helm.View Deal

The best Amazon Prime Day headphone deals

Sony WF-1000XM3 noise-cancelling wireless earbuds: £220 £129.99 at Amazon
Save £90 -
Here's a huge discount and the lowest price yet on some of the best wireless noise-canceling earbuds money can buy. We're a massive fan of the Sony WF-1000XM3 here at TechRadar, as are most tech sites, and, although they are quite pricey, they're definitely worth every penny thanks to that awesome ANC, 32-hour battery life, and comfortable fit. View Deal

Sony WH-CH510 headphones: £50 £32.99 at Amazon
Save £17 -
These Sony headphones will be a fantastic choice for anyone after a budget pair of headphones. Originally you would have been paying £50 for them but right now, they're down to an impressive £32.99. For that price, you're getting 35 hours of battery life, a built in microphone and a pretty decent audio performance that will work great for most casual users.
View Deal

Apple AirPods (wired charging): £159 £119.99 at Amazon
Save £39 -
We've been seeing this £119 sales price appear during bigger sales events for a while now, which means you're getting a record low price here. AirPods are so popular that we rarely see them taking new discounts which means this is likely the best price we'll see this week.View Deal

Sony WH-CH710N Noise Cancelling Wireless Headphones: £130 £75 at Amazon
Save £55 -
These wireless headphones pack an impressive 35 hours battery life, noise-cancelling, and great audio quality in one affordable discounted package. These cups have been stuck at a £92 sales price for a few months now, so this discount is working a little harder for you today.View Deal

Jabra Elite 75t true wireless earbuds: £149.99 £99 at Amazon
Save £50 –
This is the lowest price we've ever seen for these impressive earbuds. During the Prime Day sale, you'll only end up paying £99 for them - £50 off the original cost. They're designed for a secure fit and with IP55 weather resistance, you'll be safe from rain, dust and water. They sound great and come with a 2 year warranty.
View Deal

Jabra Elite 85t: £219 £179 at Amazon
Save £40
– The fantastic Jabra Elite 85t true wireless earbuds have just edged past the previous all-time-low £189 price, and with their great audio capabilities and powerful active noise cancellation you won't find many reasons to not pick these up.View Deal

Sony WH-1000XM3 Noise Cancelling Wireless Headphones: £330 £197.99 at Amazon
Save £132 -
Sony's over-ear headphones pack great noise cancellation, quality sound and high battery life in one fantastic package, making this a recommended pair of cans at the discounted price. This is also the cheapest these cups have ever been - just sneaking past that £201 previous record.View Deal

Bose Noise Cancelling Headphones 700: £349.95 £209 at Amazon
Save £140.95 -
These Bose cans are among the best noise-cancelling headphones you can buy in 2021, and with £130 off, they're a steal, boasting fantastic ANC, great audio performance, and a sleek design. This is the lowest price we've seen for these headphones, so you should snap it up while you can.View Deal

Bose QuietComfort 35 II wireless noise cancelling headphones: £199.99 £179.99 at Amazon
Save £20 -
The Bose QuietComfort 35 II headphones have already beaten their Prime Day price last year, with an additional £20 discount offering up a new record low. They are a little older now but still offer up that premium Bose sound and a comfortable design as well.View Deal

The best Amazon Prime Day smartwatch deals

Xiaomi Mi Smart Band 6: £39.99 £27.99 at Amazon
Save £12 While not the most impressive fitness band on the market, this is a fantastic choice for those on a budget or those looking to try out a fitness watch experience. The Xiaomi Mi Smart Band 6 is currently down to just £27.99. For that price you can track your steps, heart rate, blood oxygen level and sleep, all while having a stylish design and 14 days of battery life.
View Deal

Fitbit Charge 4: £129.99 £99 at Amazon
Save £30 -
We've never seen the Fitbit Charge 4 drop below £99 at Amazon, so this £30 discount is working particularly hard for you today. If you're after a slimline fitness tracker with a strong seven-day battery and a wide range of monitoring apps, then, this is already a great offer.View Deal

Fitbit Versa 2: £147 £113 at Amazon
Save £86 - Looking for a cheap Fitbit deal? The Fitbit Versa 2 usually hovers around the £140 mark on Amazon, and we've not seen it lower than £129 before, so this is a deal well worth snapping up. It's not the latest model (that would be the Versa 3 just below) but it's still a great buy.View Deal

Fitbit Versa 3: £199.99 £159 at Amazon
Save £40 -
The latest Fitbit Versa has returned to a record low sales price that we haven't seen since Christmas today. That means you can pick up the advanced fitness tracker for just £159 - an excellent price just £40 more than the previous model above.View Deal

TicWatch Pro 3: £289.99 £195.36 at Amazon
Save £94.63 This is one of the best Wear OS smartwatches we've tested, and it's never been below £200 before. It's big and bright, with a fast Snapdragon 4100 chipset, high resolution display and three-day battery life. This is the GPS version, but there's also an LTE/4G version available for a little more.
View Deal

The best Amazon Prime Day tablet deals

Amazon Fire HD 8 tablet: £89.99 £39.99 at Amazon
Save £50 -
This is the lowest price we've ever seen the Amazon Fire HD 8 tablet fall making this a fantastic promotion. Here you're only paying £39.99 and while it isn't the most powerful tablet out there, you will not find a cheaper tablet experience than this right now.
View Deal

Amazon Kindle: £69.99 £49.99 at Amazon
Save £20 -
The classic Amazon Kindle is down to just £49.99 in the Amazon Prime Day sale. While that isn't a huge discount, only down from £69.99, it is still a fantastic saving on one of the best portable reading devices on the market.View Deal

Amazon Kindle Paperwhite: £119.99 £79.99 at Amazon
Save £40 -
Here's a great sale on the more premium Kindle Paperwhite - a waterproof reader that's also got double the storage capacity of the standard device. It's also got a better display, so it'll be worth the extra if you're really into your books and have a bit more to spend. Also included is three free months of Kindle Unlimited - a vast library of books for you to check out.View Deal

iPad (2020) - 32GB: £329 £309 at Amazon
Save £20 -
The 2020 iPad has been particularly stubborn in its pricing in the UK ever since release, but today's Prime Day deals have changed all that. This £20 discount may not sound like much, but it's the cheapest we've ever seen this model go, having only ever dropped to £309 in the past.View Deal

Samsung Galaxy Tab A8 Wi-Fi: £139 £99 at Amazon
Save £40 -
The Samsung Galaxy Tab A8 Wi-Fi is back down to its lowest ever price at £99 for Amazon Prime Day, making it one of the most affordable slates you can buy. This is for the Wi-Fi-only version in black, and it has an 8-inch 1280 x 800 screen, a lightweight (just 347g) build and all the power you need for basic tablet tasks.View Deal

Samsung Galaxy Tab S5e Wi-Fi (64GB): £379 £279 at Amazon
Save £100 -
Right now you can get a big £100 saving on the Samsung Galaxy Tab S5e, bringing it down to just £279 - £20 cheaper than the previous £299 lowest price. That's for a 64GB Wi-Fi version in black, and the tablet also has a bright and sharp 10.5-inch 1600 x 2560 Super AMOLED screen, plus Dolby Atmos surround sound, so it's perfect for movies and games.View Deal

Samsung Galaxy Tab S6 Lite Wi-Fi (64GB): £329 £259 at Amazon
Save £60 -
The Samsung Galaxy Tab S6 Lite is a slate that does it all, as it's bundled with an S Pen stylus for sketching and note-taking, while also packing a large 10.4-inch 1200 x 2000 screen, powerful speakers, and a big 7,040mAh battery. Right now the 128GB models have sold out already, but you can still get a very nice price indeed on the 64GB variant.View Deal

Samsung Galaxy Tab S7 Wi-Fi (256GB): £689 £529 at Amazon
Save £160 - Samsung makes the best Android tablets today, and you can snag the 256GB model for a £160 discount during Prime Day. It comes with an S Pen included for seamless note-taking. Weighing just 498g, the Tab S7 is one of the lightest and thinnest tablets today for comfortable browsing and bingeing. Prices jump around based on the colour you're choosing here, but this is a record low price for some models.  View Deal

Samsung Galaxy Tab S7 Plus Wi-Fi (128GB): £799 £679 at Amazon
Save £120 - The Samsung Galaxy Tab S7 Plus is the best Android tablet money can buy in our view, and right now it's available for £120 less than normal, costing just £679. That's for a 128GB Wi-Fi model in black, and between its vibrant screen, premium design and fast performance, it has everything tablet power-users should need.

256GB: £869 £749View Deal

Microsoft Surface Pro 7, Intel Core i5, 8GB RAM, 128GB: £899 £649 at Amazon
Save £250 -  
This might just be the best Surface Pro 7 deal we've seen, knocking the price down to £649 - £10 less than its previous record low price. It's got decent specs, including 8GB RAM, though the SSD is a bit tight on space.

256GB: £1,169.99 £749View Deal

The best Amazon Prime Day phone deals

Samsung Galaxy A12 SIM-free: £169 £134 at Amazon
Save £35 -
The cheapest Samsung phone deal in the Prime Day sales, the Samsung Galaxy A12 is an excellent option for those on a budget. While the saving isn't huge at £35, the device is already so cheap that you end up below £140! Of course, it will come as no surprise that at this price point, you're not getting a super powerful phone.
View Deal

Samsung Galaxy S20 FE 5GSIM-free: £699 £554 at Amazon
Save £145 -
The Samsung Galaxy S20 FE sits comfortably in the middle of Samsung's line-up of devices. It blends higher-end specs, 5G and design with a lower price tag, nearer to what you'd see from the A series. With this Amazon Prime Day discount, you'll only pay £554 for the 128GB model.
View Deal

Samsung Galaxy S21 SIM-free: £769 £614 at Amazon
Save £155 -
This year's Amazon Prime Day sales is offering one of the largest discounts yet on the cheapest of the three Galaxy S21 devices. With this discount, you'll only pay £614. Considering the specs and features that come with this device, that's a brilliant offer and one we wouldn't expect to be beaten until Black Friday.
View Deal

Samsung Galaxy S21 Plus 128GB SIM-Free: £949 £754 at Amazon
Save £195 -
The middle device of Samsung's S21 range frequently seems to get left out of sales but right now, the Galaxy S21 Plus is one of the best smartphone discounts of the Prime Day sales. You end up saving £195, leaving you only having to pay £754 for this handset. That just sneaks this under the original RRP of the regular Galaxy S21.
View Deal

Samsung Galaxy S21 Ultra 128GB SIM-free: £1149 £914 at Amazon
Save £235 -
It's both Samsung's most powerful handset and our pick for the world's best smartphone so, it is no surprise that the Samsung Galaxy S21 Ultra can be pretty pricey. Luckily, this Amazon Prime Day knocks a hefty amount of the price, leaving you paying only £914 for this super-powered device.
View Deal

The best Amazon Prime Day gaming deals

Logitech G635 Wired Gaming RGB Headset: £129.99 £59.99 on Amazon
Save £70 -
The incredible Logitech G635 Wired Gaming RGB Headset is now better than half price in a record breaking discount. Featuring plush over-ear cushions and customizable RGB lighting to match your setup, you'll be amazed by the incredible 7.1 audio and all-day wearable comfort.
View Deal

Logitech G502 Wireless Gaming Mouse: £129.99 £60.99 on Amazon
Save £69 -
The Logitech G502 frequently tops lists as one of the best gaming mice in the world. With that in mind, this is a really special offer, bringing the price down to an impressive £60.99. Not only is that roughly half price, it's the lowest price we've ever seen for this mouse.
View Deal

Razer Huntsman Tournament Edition Gaming Keyboard: £129.99 £78.99 on Amazon
Save £51 - The Razer Huntsman Tournament Edition Gaming keyboard is a fantastic option for gamers. Built for speed, it features linear optical switches and a full RGB backlighting that you can customise. With a huge £51 saving, this is the lowest price we've ever seen on this fantastic gaming keyboard.
View Deal

Razer BlackWidow V3 Mechanical Gaming Keyboard: £139.99 £94.99 on Amazon
Save £45 - The fantastic BlackWidow V3 Pro Gaming Keyboard can now be yours for a tidy bargain - a record low sales price of £94.99 that beats out the previous lowest cost by £25. This model features Razer's beloved Green switches for a speedy response as well as including Chroma RGB, media dial and ergonomic wrist rest.
View Deal

Asus ROG Falchion gaming keyboard | £149 £119 at Amazon
Save £30 - This Asus ROG Falchion deck is taking its first ever price cut, saving you £30 and offering up a record low £119 price. 60% gaming keyboards are all the rage these days: they take up much space, and frankly just look better than their full-sized counterparts. We like 65% keyboards a bit better, though, and that's exactly what the Asus ROG Falchion offers.
View Deal

Nintendo Switch | Miitopia: £299.99 at Amazon
You're saving around £20 - £30 (depending on the game's sale price) on this Nintendo Switch bundle - excellent considering we haven't seen discounts dropping below £300 in recent months. While Miitopia is a slightly cheaper game it still fetches £34.99 even on sale.
View Deal

Nintendo Switch | Sports Party + Monopoly + Rayman Legends: £299.99 at Amazon
You're picking up three games for this excellent £299.99 bundle price at Amazon right now. They're cheaper titles for sure, but considering today's Prime Day Nintendo Switch deals are the first bundles we're seeing in a long time this is an excellent offer - particularly for those looking to pad out their collection early.
View Deal

Nintendo Switch | Pokemon Snap: £309.99 at Amazon
If you're looking to pick up the latest Pokemon spin-off title, this bundle from Amazon is offering a few pounds off the final price of both a console and Snap together. That's a decent offering considering these bundles have been sitting at £319.99 over the last few months (when in stock, that is).
View Deal

Nintendo Switch | Ring Fit Adventure: £314.99 at Amazon
This Ring Fit Adventure bundle first made its way onto our shelves last year, but we haven't seen much of it since. That means you're getting a great deal already here, especially considering both the console and Ring Fit Adventure workout title have been difficult to get your hands on over the last year.
View Deal

BenQ EX3501R 35-Inch Ultrawide Monitor: £599.99 £464.99 on Amazon
Save £135 -
If you've ever used an ultrawide monitor, you'll know they're a gamechanger for PC users, and now you can own one of the best on the market with a 23% discount. In fact, this is the cheapest we've ever seen this monitor drop to - previously only managing to reach a sales price for £479. BenQ are well known for making high-quality monitors, so not only are you getting a bargain, but you can rest assured knowing you're getting unbeatable quality and reliability.
View Deal

The best Amazon Prime Day deals: fashion

Vans: up to 68% off clothing, footwear and accessories
These deals are quite literally 'off the wall', kitting you out in iconic Vans styles. These include the Vans checked slip-on platform trainers, as well as branded tees, sunglasses and more, all with significant price cuts. Don't miss out on great savings across men, women, and kids fashion from Vans.View Deal

New Balance: up to 52% off trainers
The ever popular brand of New Balance is kicking about some big discounts this year, offering up to 52% off its trainers. Discounts include men, women and kids styles and feature some of the brand's most iconic styles, colours and shoes.
View Deal

Womens jeans: up to 70% off Wrangler, Pepe Jeans, and more
Whether you're after skinny jeans or tapered, high-waisted or mid-rise, Amazon Prime Day has plenty of fashionable savings across women's jeans. From a trusty pair of staple black skinny jeans to blue-wash bootcuts, buy jeans from Wrangler, G-STAR Raw, Roxy, Lee, find., Goodthreads jeans, and more.View Deal

Calvin Klein: up to 50% off underwear and nightwear
Treat your wardrobe to new underwear from Calvin Klein across styles for men and women. Whether you're a boxers or briefs kind of man, or - for ladies - if you're after a matching set. Get great savings on underwear, pyjamas, socks and more from premium brand Calvin Klein.View Deal

Under Armour: up to 54% off sportswear
You'll be breaking a sweat when you see these Amazon Prime Day deals on sportswear from Under Amour. Across both men's and women's clothing, get kitted out in sweat-wicking t-shirts and breathable shorts, as well as sports bras and leggings for women. You'll also find gym-ready footwear, socks, and bags to transport it all in.View Deal

Premium fashion: up to 81% off Hugo Boss, Lacoste and more
Now is the time to add a bit of luxury to your wardrobe, with incredible discounts on premium fashion brands like Hugo Boss, Lacoste, and Hackett. Lines include T-shirts and sweatshirts, trousers, belts, underwear, and socks.View Deal

Levi's: up to 85% off men's and women's clothing
Nothing says cool quite like the flash of that iconic red label. From beanies to tees, sweatshirts and quality jeans, there's plenty of great prices across Levi's clothing on Amazon. Save on clothing and accessories across  men and women's styles.View Deal

Watches and jewellery: up to 68% off Fossil, Michael Kors and more
Calling all magpies... It's time to flock towards these great discounts across watches and jewellery. Amazon Prime Day deals include money off Fossil, Michael Kors, Skagen, and Emporio Armani. From sophisticated smart watches, to delicate earrings, there's styles here for men and women.View Deal

The best Amazon Prime Day home and kitchen deals

Emma Original mattress: from £449 £227 at Amazon
Save up to £439
- The Emma Original mattress is an outrageously comfortable memory foam mattress. Our sister site Real Homes has named it the best mattress you can buy - and we've tested it too and love it. In terms of firmness it's medium, with great support and lots of cushioning. Plus, with a rare 50% discount, it's incredible value.View Deal

Simba Hybrid mattress: from £609 £364 at Amazon
Save 40% - As one of the leading bed-in-a-box brands, Simba mattresses are always in high demand. This Prime Day, Simba's best-value option is almost half price - so if you're in need of a bedroom upgrade, this is the perfect time.
View Deal

Flexispot convertible standing desk: £149.99 £104.99 at Amazon
Save £45 -
Now we're all working from home more often, why not invest in a nifty addition to your setup that'll allow you to convert your desk into a standing one at the flick of a button. This Flexispot convertible desk is really well-reviewed, sturdy, and has plenty of desk space as well, without being too big.View Deal

Shark Anti Hair Wrap cordless vacuum cleaner: £399.99 £199.99 at Amazon
Save £200 -
Not only will you not be bothered by pesky hairs with this Shark Anti Wrap vacuum, but you'll also be able to do away with those cords too. With 40 minutes of runtime per charge and a full five-year guarantee, this is a vacuum that'll thankfully go the distance too - even if it is a little pricier than some options.View Deal

Instant Pot Duo 7-in-1 multi-cooker: £89.99 £49.99 at Amazon
Save £40 -
The Instant Pot Duo has seen a massive £40 price reduction in today's Prime Day sale. The popular 7-in-1 multi-cooker is a brilliant value cooking device, offering plenty of presets, features and a large 5.7 litre capacity for a wide host of different meals.
View Deal

Shark S6005UK Cleaner Steam Mop: £179.99 £99.99 at Amazon
This corded steam mop from shark has been discounted by 44%, making it just £99.99. This is the lowest price we've ever seen for the Shark Cleaner Steam Mop that can be converted into a handheld cleaner thanks to the brand's signature Lift-Away Technology. It comes with five accessories including a double-sided mop head so you can clean twice the floor area. View Deal

NutriBullet 900W blender and smoothie maker: £79.99 £59.99 at Amazon
Save £20 -
We've only seen this 900W blender dropping to £62 in previous sales which means it's just sneaking past its previous lowest price ever today. That's great news for anyone on the hunt for an accessory-rich appliance today.
View Deal

Nespresso VertuoPlus: £179.99 £68.99 at Amazon
Save £80 -
The Nespresso VertuoPlus is one of the best pod coffee machines out there. The Amazon Prime Day sale has knocked a huge amount off the price meaning you can currently get it for just £68.99 - down from an expensive £179.99. Of course, you do need to factor in the cost of pods with these kind of devices.View Deal

Tower 3 litre Air Fryer: £59.99 £41.99 at Amazon
Save £18 -
Right here's the best price we've found on an Air Fryer from a well-known brand in today's Prime Day deals at Amazon. This one's not only extremely well-reviewed at Amazon but it features a very easy control layout and a ton of easy-to-use cooking functions for everything from quick-fries, to bakes, to grills.View Deal

Tower Infinity 3.5 litre slow cooker: £29.99 £20.99 at Amazon
Save £9 -
There's a small but modest price cut on this Tower Infinity in today's Prime Day deals that brings it right down into impulse purchase range for those looking to have one of these handy appliances. This one's very simple to use, has a decent capacity, and also comes from an established brand, so it's a good sale.View Deal

Tefal 5-Piece Stainless steel pots and pans set: £100 £61.49 at Amazon
Save £38 -
Here's an absolutely amazing discount on a 5-piece pots and pans set from Tefal. Why go stainless steel? Put simply they'll last you for a good while and also hold heat much better. These Tefal pans also come with a non-stick surface and the companies thermospot - a nice little feature that tells you when your pan is hot enough.
Aluminium 5-piece set: £55 £35.99 at AmazonView Deal