You'll need to be an Amazon Prime member to take advantage of Prime Day deals. You can sign up for a free trial (opens in new tab), which will see you through Prime Day and which you can cancel after 30 days, or if you like the look of Prime then right now you can save £20 on a one-year subscription.
That brings it down to just £255 from £399, for a saving of 36%, and like all good 4K TVs this one also has HDR for greater contrast in images, and while it’s not massive, at 43 inches it’s the perfect size for a bedroom or anywhere else you might want a second TV.
Hisense H43B7100UK 43-inch 4K HDR TV:
£399.99 now £255 (opens in new tab)
This cheap and cheerful set makes for a perfect larger bedroom screen, with all the 4K and HDR mod cons you could hope for. It's got a massive £144 saving for 36% off its usual price tag.
So you can expect a good picture, but Hisense hasn’t neglected the sound side of things either, as the H43B7100UK also sports DTS Studio Sound, including handy features like dialogue and bass enhancement.
Of course, this is also a smart TV, meaning you have built-in access to things like Netflix, Amazon Prime Video, YouTube and Freeview Play – you even get dedicated buttons for each of these services on the remote.
- TechRadar is scouring the site rounding up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one simple-to-use place to help you find the offers that will really matter to you.