The AirPods backpack is very odd, and I love it

A man wearing the AIRPACK backpack in an urban street. The backpack looks like a giant AirPods charging case

(Image credit: Bravest Studios)

44-liter backpack inspired by Apple's earbuds
Two giant pods and a laptop sleeve inside
On sale 25 July 2025

The design studio and clothing brand that brought you Foot Clogs (clogs that look like feet) Toe Slides (sliders that look like giant toes) and the Rock Shoe (which, of course, is a shoe that looks like a rock) has done it again: the AIRPACK is an AirPods-inspired backpack that looks like a giant AirPods case.

The inspiration doesn't stop on the outside. Open up the clamshell-style zipper and there are two pods inside – but instead of giant earbuds, they're pouches for flexible storage. There's also a dedicated laptop sleeve to keep your MacBook safe. (I assume you have a MacBook if you're buying this.)

The AIRPACK "reimagines tech minimalism as streetwear utility," Hypebeast says, and it's part of Bravest Studios' tradition "of transforming everyday objects into wearable art".

And you can use it to pretend you've been zapped by a shrink ray, which is definitely a bonus.

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Bravest Studios AIRPACK: price and release date

I have to admit, I love the irreverence that Bravest brings to some of its designs: while most of its products are pretty sensible, it's the more out-there stuff that gets the headlines and gets people talking. And to go with the AIRPACK there's an equally irreverent collection of imagery that deliberately apes the iconic iPod ads.

I don't like it enough to actually buy an AIRPACK, mind you: 44 liters is absolutely massive for a daily backpack, and the AirPods case-styled shape looks overly wide.

I very much doubt I'd be able to have it as carry-on luggage on a budget airline, and wearing one on the subway's likely to make me extremely unpopular. But I like that it exists, and at a reported price of $130 (about £96 / AU$197), I suspect the limited run will sell out very quickly when online sales go live on 25 July.

Maybe I'll treat myself to a pair of Toe Slides instead.

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Contributor

Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than twenty books. Her latest, a love letter to music titled Small Town Joy, is on sale now. She is the singer in spectacularly obscure Glaswegian rock band Unquiet Mind.

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Bravest Studios AIRPACK: price and release date

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