Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple was right to 'pull' its cringey, odd, and unnecessary 'Convince your Parents to Get you a Mac' ad
By Lance Ulanoff published
Solid points, no pleasure

A cheap buy solved my AirPods Pro 2 issues and gave them fresh life
By Matt Bolton published
Losing a secure fit in your Apple earbuds? I got mine back with this little tip

Best Buy 4th of July sale 2025: early deals now live
By Mackenzie Frazier last updated
Your 2025 Best Buy 4th of July sales guide has today's best early deals, plus its appliance sale, which is live now and includes up to 50% off major appliances.

You might not be getting the highest quality audio when listening to music on your phone – here's how to change that
By Harry Padoan published
Does your music sound a little underwhelming? I have a quick fix that will transform your listening experiences.

Best laptops for photo editing of 2025
By Steve Clark last updated
Updated Want a good laptop for photo editing? I've rounded up my top picks for every budget.

Foldable iPhone: latest rumors, news and everything we know so far
By Axel Metz last updated
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
Sign up for breaking news, reviews, opinion, top tech deals, and more.