Amazon Prime Day 2025 in Singapore: what to expect from the annual Amazon sale and early deals now live
Prime Day is confirmed for a return in July and we've got all the information you need to get ready for the sales event

Get ready, folks, we're just one week away from Amazon Prime Day in Singapore. The online retail giant has confirmed its annual deals extravaganza will run from Tuesday, July 8 – Monday, July 14. That's exciting stuff, because it's Amazon Singapore's longest-ever Prime Day and so we're expecting the biggest and best discounts to commemorate the occasion.
• View all the latest Amazon SG deals
If you hadn't already noticed, the confirmed dates mean we're getting a huge seven days of deals, beating out last year's event by another whole day. If anyone ever said Amazon wasn't generous as a retailer, they're now certainly mistaken.
Amazon Singapore has already held a few sales this year, such as 4.4, 5.5 and 6.6 sales in April, May and June, respectively. All of those have proven to be big hits, with some incredible savings across a range of product categories, including personal audio, home appliances, gaming and more.
However, we're expecting Prime Day to be the biggest of them all, and the one you really want to take notice of if you've got a hankering for some major bargains.
As ever, Prime Day in Singapore will be a sales event exclusive to Prime members, meaning you'll need a subscription in order to take advantage of any deals when they go live. And, in fact, we've already found a few early discounts worth your attention.
Not only does a membership grant you access to the deals, but it comes with other benefits including free shipping and access to Prime Video. If you've yet to sign-up for a subscription, you can grab a a 30-day free trial right now to test out the service. Alternatively, you can hold off until later in the year and sign-up for a trial when Prime Day kicks off.
Best early Prime Day deals in Singapore
Bowers & Wilkins' flagship wireless noise-cancelling over-ears may still be big money, but this huge 43% discount goes some way to justifying an investment. They are hugely capable performers that offer a combination of build and sound quality that cheaper alternatives simply can’t match. Aspirational and desirable.
It's not the biggest saving ever, but the fact that this pair of Sony cans only launched in the last month means we'll take any discount we can get. They're without a doubt the best ANC headphones available right now, knocking Bose off their long-held perch. Sound quality is superb and they're packed with a range of useful features, and they reintroduce a travel-friendly, folding design.
If you budget can't stretch to the XM6s above, their five-year-old predecessor is still our favourite pair. They sound fantastic, are incredibly comfortable and more than hold their own against newer rivals when it comes to ANC performance.
These Marshall headphones are a fantastic option for anyone looking to add a bit of extra style to their personal audio listening. They're tuned to deliver Marshall's signature sound too, which means a balanced presentation full of bass and detail. What's particularly great about them, though, is their incredible 80-hour battery life.
Want the newer model? The Marshall Major V can be picked up with 45% discount for a limited time.
A huge saving on the formidable Samsung Galaxy S25 Ultra makes this a standout deal in our book. It rocks a large and gorgeous display, powerful innards to make navigation speedier than ever and a superb camera array. Plus, it benefits from Samsung's suite of Galaxy AI features that make using your new flagship more intuitive than ever.
Apple's latest and greatest iPhone gets a decent discount here. Benefitting from its most advanced cameras to date, a speedier processor and Apple Intelligence features, it's a powerhouse of a phone and perfect if you're in camp iOS.
Other colours and storage sizes also get generous discounts.
The Basilisk V3 is still one of the best gaming mice you can buy. This is the wired version, but it's still enjoyable to use for both gaming sessions and everyday use. There's plenty of customisation options, it's comfortable to use and it has a 26,000 DPI sensor that automatically calibrates itself when it's placed on a new surface.
The deal price here is a slight increase on some we've seen recently, but a SG$1,800 saving is still not to be scoffed at. We already loved its T20 predecessor, and the T30 adds a nifty new kick-to-start feature to get it up and running. Once again it will vacuum and mop, has a new anti-tangle bar brush and suction power has been increased to a whopping 11,000Pa.
This Dyson floor washer is a great addition to your home if it has predominantly hard floors. It does an excellent job of cleaning and certainly makes things easier than using a manual mop and bucket. That said, in our Dyson WashG1 review, we found it can have issues if the floor is uneven (like on grouting between tiles), but it effectively cleaned up a whole lot of messes.
It's the most powerful Dyson yet and this is the exclusive model that comes with every single attachment you can think of (6 in total) along with 2 cleaning heads – the Digital Motorbar and the Fluffy Optic. You'll also get the Dyson FreeDok, which is a free-standing dock to stow it all away.
This gorgeous-looking, easy-to-use, bean-to-cup espresso machine is a worthy addition to any coffee lover's kitchen. It's relatively compact, too, and pours delicious espresso with little to no skill involved. The deal price here is thanks to an extra 5% saving at the checkout.
Despite introducing only incremental updates over its predecessor, the original was already so good that anything new was welcome. This mid-range shooter, ideal for amateur photographers, offers a great AF system and image sensor, resulting in excellent images for the price. Prime members can save an extra 7% with a coupon code listed on the page.
[Shipped and sold from Amazon Japan]
It has gone lower in price previously, but this Sennheiser soundbar is capable of delivering a huge, detailed sound from a singular box. There are no rear speakers and no wireless sub (it doesn't need them) yet manages to reproduce a 7.1.4-channel system thanks to Sennheiser's incredibly clever processing technology.
Amazon Prime Day Singapore 2025: All you need to know
When is Amazon Prime Day 2025 in Singapore?
Amazon Singapore has confirmed that Prime Day will take place from July 8 – July 14, representing a mammoth week-long event.
As with previous sales, that means it all kicks off on a Tuesday, but this year it will come to a close the following Monday, as opposed to the typical Sunday date we saw in 2024.
What is Amazon Prime Day in Singapore?
Amazon Prime Day was first held in 2015 to celebrate the company's 20th anniversary, with deluge of deals that rivalled other huge shopping events including Black Friday. In the 10 years since, it has grown to become the retail giant's popular mid-year sales event, offering exclusive discounts on a wide range of items for its Prime members.
While it began as a one-day sale, it hit a full six days in 2024, with new deals dropping each day. In 2025, this will extend to seven days of deals mayhem.
Will there be a second Prime Day in Singapore in October?
The quick answer is we don't know. But, given the fact there has been a second Prime Day in Singapore – known as Prime Big Deal Days – in October in recent years, we would be surprised if Amazon didn't continue the annual tradition.
Using the dates of previous sales as guidance, we reckon the second Prime Day in Singapore (if there is one) will kick off on October 7 and run through until October 12. However, now we know the first Prime Day will last seven days, it could well mean the second sale will also extend to a full week. Watch this space.
1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals
To make the most of Prime Day deals including exclusive discounts and free shipping on eligible products, you’ll need to be an Amazon Prime member. Singapore has one of the most affordable Amazon Prime subscription costs in the world, though it does come at the cost of a few features the US, UK and Australia are privy to.
Still, for SG$4.99 a month, Singaporean shoppers get access to all the offers in Amazon Prime, including free delivery, access to Prime Video and all the shows and movies available in Singapore, plus Prime Gaming. If you’re a new member, you even get a 30-day free trial to test the service out, but we recommend waiting until October if you plan to use Amazon Prime exclusively for the Prime Big Deal Days sale.
Amazon Prime Day 2025: Our deal predictions
Predicting Amazon deals in Singapore can be a bit of a tricky game. While in other countries we can be pretty confident as to what products will almost certainly get discounts, because Amazon SG's catalogue of products isn't as diverse, it can make it more difficult to make logical assumptions. Amazon's own devices such as the Kindle, Echo smart speakers and Ring cameras, are (peculiarly) scarcely available in Singapore, although they can sometimes be found being shipped from international stores.
What we can safely assume, however, is that headphones will feature prominently. We regularly see discounts on top-performing pairs from the likes of Sony, Sennheiser and Bose throughout the year, so Prime Day should present an especially good time to snap up a pair of over-ear or in-ear headphones, if you're prepared to hold out.
Vacuum cleaners and other home and kitchen appliances are also readily available via Amazon's Singapore store, with multiple models from brands including Dyson, Ecovacs and Tineco being stocked at good prices. Considering we've previously seen discounts of SG$1,000+ across the board, we'd expect much of the same come July.
We'll of course share more information when we get it, but in the meantime you can check out our dedicated Amazon Singapore deals round-up for the latest discounts – and to give you an idea of which products may be discounted further during Prime Day itself.
Best deals from Prime Day 2024 in Singapore
Sennheiser Momentum 4 Wirelss (Special Edition): SG$599 SG$301 (SG$298 off)
The Special Edition Copper Black model of Sennheiser's fourth gen wireless over-ear cans received one of the biggest discounts we've ever seen for Prime Day. Featuring an enviable specs list and a gorgeous design, they're pretty close to perfect. Let's hope Amazon SG is feeling generous once again this year.

Ecovacs Deebot T30 Pro Omin: SG$2,999 SG$1,139 (SG$1,860 off)
This Ecovacs robot vacuum had only just been released when Prime Day hit, yet it received a monstrous SG$1,860 discount, which was, quite frankly, obscene. It can still be found with a decent discount, but nothing quite like this. It's certainly one to keep an eye on this year.

Garmin Dash Cam Mini 2: SG$250 SG$143,64 (SG$106.36 off)
Dash cams are regularly popular items, and this tiny Garmin dash cam is up there with the best. It's easy to install behind a rearview mirror, and is capable of recording clear, 1080p video with a wide 140-degree field of view. Footage can be saved to the cloud with the addition of a paid subscription, and an optional hard wiring kit will open up recording while your vehicle is parked, too.

Shark FlexStyle: SG$508 SG$388 (SG$120 off)
This Dyson Airwrap dupe was particular highlight during Prime Day, although we can't seem to now find it listed on the Amazon SG storefront. Let's hope that changes before Prime Day 2025, as it's a great hair styling tool.

DJI Osmo Action 3: SG$529 SG$287.06 (SG$241.90 off)
While there's a newer version of this DJI action cam available, it was the third-generation that received a decent discount during the last Prime Day. Does that mean the fourth-gen will get the same treatment this year? Only time will tell.
Amazon Prime Day 2024: all you need to know
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Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publication. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also a regular contributor to Australian Hi-Fi and Audio Esoterica. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.
- Lindsay HandmerSenior Writer – TechRadar Australia
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