Amazon Prime Day 2025 in Singapore: the 50+ best deals to shop on day 7

A selection of Amazon products including Echo Dot, Echo Show 8, Echo Pop, Eero, Fire 7 Kids, Omni 4K TV, Ring Doorbell, Echo Buds and Fire TV Stick 4K placed on pink, blue and yellow bubbles, all on a green background. Text next to it reads Amazon Prime Big Deal Days
(Image credit: Amazon/Future)

Amazon Singapore has really delivered when it comes to major discounts, with hundreds or even thousands of dollars being slashed off prices.

As I've noticed in previous Prime Day sales in Singapore, some deals that were live on the first day are no longer live later in the sale. It's no cause for panic though, as it often means fresh deals take their place. It's been a recurring, and there's still time to snag a bargain, as Prime Big Deal Days is running until 11:59pm SGT on Monday, October 13.

Newer deals you can find further down include a Nespresso Vertuo Pop coffee machine, Bowers & Wilkins headphones and a mid-range Samsung phone. There are also some fabulous deals on TVs, hi-fi and other home entertainment goodies.

• View all the latest Amazon SG deals

My team and I are going to continue searching for the best Prime Day deals throughout today, so be sure to check back often for the latest updates.

As with all Prime Day sales, the deals are exclusively for Prime members. If you're not yet a member, you can sign up for a free 30-day trial that will comfortably cover the full 7 days, and then only costs SG$4.99 a month if you decide to keep it.

Now, onto the deals!

Amazon Prime Day Singapore: Best deals now live

Headphones and audio

Sennheiser Momentum 4 Wireless (Black/Copper)
Prime exclusive
Save 61% (SG$365.01)
Sennheiser Momentum 4 Wireless (Black/Copper): was SG$599 now SG$233.99 at Amazon

Coming down even further in price, the superb Sennheiser Momentum 4s get a huge discount for Prime Day in a variety of colours – the Blac/Copper model is cheapest. They're practically perfect in every way, delivering superb sound, truly effective ANC and a stellar 60-hour battery life. Looking for another colour?

Other colours:
• White: was SG$499 now SG$259
• Black: was SG$499 now SG$259
• Graphite: was SG499 now SG$259

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Sony WF-C510
Prime exclusive
Save 56% (SG$83)
Sony WF-C510: was SG$149 now SG$66 at Amazon

This sensational set of affordable Sony buds are now even more affordable. They miss out on ANC, but I think their lively sound more than makes up for it. A 20-hour battery life including the charging case only adds to their talents.

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Skullcandy Method 360 ANC
Prime exclusive
Save 52% (SG$103.40)
Skullcandy Method 360 ANC: was SG$199 now SG$95.60 at Amazon

These Skullcandy buds are 'tuned by Bose' and in reality, they really do deliver a great sound. They're comfortable too, and remain secure in your ears. The case is a little on the larger side, but it integrates a carabiner clip for attaching to bags and belt loops.

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Sony WF-C710N
Prime exclusive
Save 47% (SG$94)
Sony WF-C710N: was SG$199 now SG$105 at Amazon

The WF-C710N do get noise cancellation, alongside sound quality that is among the best-in-class, plus they're comfortable enough to wear for long sessions.

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Apple AirPods 4
Prime exclusive
Save 23% (SG$46.50)
Apple AirPods 4: was SG$199 now SG$152.50 at Amazon

If you're looking for the most affordable pair of AirPods, this 4th generation set is a neat 23% off for Prime Day. Note that these aren't the enhanced version that adds active noise cancellation. Still, they're comfortable and detailed, making them a great option for iPhone owners.

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Sennheiser Momentum True Wireless 4
Prime exclusive
Save 51% (SG$229.01)
Sennheiser Momentum True Wireless 4: was SG$449 now SG$219.99 at Amazon

Excellent sound is the name of the game with Sennheiser's latest flagship in-ear headphones. They lean more towards a neutral profile, but this means they'll comfortably reproduce any genre you throw at them. ANC is great, too, and the companion app allows for plenty of customisation.

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Sony WH-1000XM4
Prime exclusive
Save 50% (SG$250)
Sony WH-1000XM4: was SG$499 now SG$249 at Amazon

Despite being five years old now, the Sony XM4s are still a formidable set of cans. They sound fantastic, are incredibly comfortable and more than hold their own against newer rivals when it comes to ANC performance.

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Sony WH-1000XM5
Save 49% (SG$289.01)
Sony WH-1000XM5: was SG$589 now SG$299.99 at Amazon

For an extra SG$50, you can upgrade to the XM5s instead. In all truth, I think it's worth it, as they serve up a richer, more detailed sound alongside improved noise-cancellation. They’re comfortable to wear for long periods and benefit from a smartphone app that opens up a huge world of customisation. Only available in black at this price, though blue and silver are a still-reasonable SG$50 more.

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Bose QuietComfort Ultra Headphones
Prime exclusive
Save 13% (SG$65.99)
Bose QuietComfort Ultra Headphones: was SG$507.58 now SG$441.59 at Amazon

The Bose QuietComfort Ultra are a stunning set of headphones and comfortably the best when it comes to active noise-cancellation. Their sound quality is nothing short of exquisite, and the ability to turn any song into a spatial audio one thanks to Immersive Mode earns it another gold star. Note that this price is only available in the Lunar Blue colourway.

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Sony WH-1000XM6
Prime exclusive
Save 27% (SG$174)
Sony WH-1000XM6: was SG$649 now SG$475 at Amazon

They only launched in May this year, but you can already nab a huge saving on the Sony XM6s. We rate them as the best noise-cancelling headphones, which is no mean feat considering the Bose Ultras are also on the scene. Add on a clear, balanced sound packed with detail and you're left with the headphones to buy right now.

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Bowers & Wilkins Px8 (Forest Green)
Prime exclusive
Save 60% (SG$601.53)
Bowers & Wilkins Px8 (Forest Green): was SG$999 now SG$397.47 at Amazon

Amazon has listed a generous original price for these superb over-ear noise-cancelling headphones. They have now been replaced by a newer model, but we still rate the Px8s as a wonderful, premium set. Fantastic sound, excellent ANC and a plush, luxurious design – especially in this new Forest Green colourway.

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WiiM Amp
Prime exclusive
Save 20% (SG$87.80)
WiiM Amp: was SG$439 now SG$351.20 at Amazon

Anyone looking for a budget streaming app should have the WiiM Amp on their list. It's incredibly simple to use, is well-built and it's capable of delivering a lively, enjoyable sound. It is limited in its physical connections, but otherwise there isn't a lot that comes close at this price.

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WiiM Amp Pro
Prime exclusive
Save 20% (SG$119.80)
WiiM Amp Pro: was SG$599 now SG$479.20 at Amazon

The WiiM Amp Pro adds more power over the regular Amp, resulting in an improvement in sound quality. It maintains a compact size, and all of the streaming capabilities that make WiiM so appealing.

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Denon PMA-1700NE integrated amplifier (silver)
Prime exclusive
Save 30% (SG$1,038.86)
Denon PMA-1700NE integrated amplifier (silver): was SG$3,499 now SG$2,460.14 at Amazon

Keen to start a 'proper' hi-fi system, or looking for an amp upgrade? This model from Denon is well-reviewed, and benefits from the compnay's Advanced AL32 Processing for the pursuit of clean, detailed sound. It delivers 70W per channel into 8ohms or 140w into 4ohms. An MM/MC phono input caters to vinyl lovers, too.

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PC and gaming

Nintendo Switch 2 + Mario Kart World bundle
Prime exclusive
Save 13% (SG$99)
Nintendo Switch 2 + Mario Kart World bundle: was SG$768 now SG$669 at Amazon

Just under SG$100 off the Switch 2 + Mario Kart World bundle is a fantastic deal if you ask us. It's a powerful console and a whole lotta fun, whether playing at home or on-the-go.

You can also grab the standalone console for SG$609.

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 Avatar: Frontiers of Pandora (PlayStation 5)
Prime exclusive
Save 32% (SG$15.98)
 Avatar: Frontiers of Pandora (PlayStation 5): was SG$49.90 now SG$33.92 at Amazon

Serving up immersive gameplay and a visually stunning backdrop amid plenty of action, this Avatar game is a great addition to your games library. Ride on the back of a banshee as you play as a Na'vi and explore the seemingly vast lands that James Cameron's universe has to offer.

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Xbox Wireless Controller
Prime exclusive
Save 25% (SG$20)
Xbox Wireless Controller: was SG$79.90 now SG$59.90 at Amazon

Any Xbox owner could always do with a spare controller, whether it be for multiplayer action or those times when you get angry mid-play. This isn't the biggest saving ever, but a saving is still a saving, so stock up now while you can.

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Razer Basilisk V3 gaming mouse (wired)
Save 36% (SG$40)
Razer Basilisk V3 gaming mouse (wired): was SG$109.90 now SG$69.90 at Amazon

The Basilisk V3 is still one of the best gaming mice you can buy. This is the wired version, but it's still enjoyable to use for both gaming sessions and everyday use. There's plenty of customisation options, it's comfortable to use and it has a 26,000 DPI sensor that automatically calibrates itself when it's placed on a new surface.

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Logitech MX Anywhere 3S
Save 39% (SG$54.20)
Logitech MX Anywhere 3S: was SG$139 now SG$84.80 at Amazon

This Logitech mouse may occasionally go under the radar compared to its Master 3S bigger brother, but the fact is it's a brilliant little pointer with a focus on Mac compatibility. It's fitted with an 8K DPI sensor meaning it can be used on virtually any surface (hence its name). This is the lowest price we've seen on this model in some time, so if your work setup is in need of an upgrade, now's the time to buy.

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SteelSeries Arctis Nova Pro wireless gaming headset (Xbox)
Prime exclusive
Save 37% (SG$226.80)
SteelSeries Arctis Nova Pro wireless gaming headset (Xbox): was SG$609 now SG$382.20 at Amazon

The RRP on this set of wireless gaming cans is absolutely bonkers, but this discount brings it down to something way more affordable. Sound quality is best-in-class, and comfort levels are superb. Not many people need a headset this expensive (even with the discount) but if you're in the market, now's the time.

Also available for PS5.

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Sony PlayStation 5 Slim disc edition
Prime exclusive
Save 15% (SG$120)
Sony PlayStation 5 Slim disc edition: was SG$799 now SG$679 at Amazon

I wondered if Prime Day would serve up a PS5 deal, and here it is. If you want to avoid the price hikes, now's your chance to score the disc version at a great price.

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Meta Quest 3 (512GB)
Save 38% (SG$500)
Meta Quest 3 (512GB): was SG$1,299 now SG$799 at Amazon

The Meta Quest 3 to be the best VR headset for most people thanks to its excellent visuals, stacked catalogue of games and comfortable fit. If you've yet to delve into the world of virtual reality, this is the headset to get.

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Phones and tablets

Lenovo Tab M11
Prime exclusive
Save 28% (SG$83.50)
Lenovo Tab M11: was SG$299 now SG$215.50 at Amazon

We've not reviewed this particular Lenovo Android tablet, but the Chinese company's affordable M-series slates are generally good quality, and the professional and user reviews for this 11-inch (which hover around the 4/5 mark) back that up. Running Android 14, this'll be a respectable option for content consumption and a bit of light creation thanks to the included stylus.

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Apple iPad mini (2024 model, Wi-Fi, 256GB)
Save 17% (AU$120.02)
Apple iPad mini (2024 model, Wi-Fi, 256GB): was AU$699 now AU$578.98 at Amazon

There's a very respectable 17% off Apple's small-but-powerful 2024 iPad mini, which packs an 8.3-inch display and a punchy A17 Pro processor. We awarded it 4.5/5 in our review, and if you're after a compact tablet this is still the benchmark upon which all others are judged. This deal's only available on the blue colourway (the others have now sold out). If you need more storage, the 256GB version is also discounted by 19%, dropping down from SG$849 to SG$726.73 in Space Grey as well as Starlight and Blue.

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Apple iPad Air 11-inch (M3; 256GB)
Prime exclusive
Save 23% (SG$241.21)
Apple iPad Air 11-inch (M3; 256GB): was SG$1,049 now SG$807.79 at Amazon

This iPad Air is a powerful tablet that makes for a great device for reading, watching videos and gaming, but its M3 chip is also more than up to the task for content creations. Amazon originally had the 128GB model discounted by around SG$240 for Big Deal Days, but that's now ended. However, you can grab roughly the same saving on the 256GB models in Space Grey and Starlight.

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Google Pixel 8a (Bay / 128GB)
Prime exclusive
Save 39% (SG$309)
Google Pixel 8a (Bay / 128GB): was SG$799 now SG$490 at Amazon

It may be a year or so old now, but the Pixel 8a is still a great phone that can now be picked up for a great price. It gets the same Tensor G3 chip found in the 2023 flagship Pixel 8 and Pixel 8 Pro, meaning it supports all the same AI capabilities. It also gets a 120Hz screen and a dual lens camera comprising a 64MP f/1.9 main sensor and a 13MP f/2.2 ultra-wide, carried over from the Pixel 7a.

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Samsung Galaxy A56 (256GB)
Prime exclusive
Save 11% (SG$62)
Samsung Galaxy A56 (256GB): was SG$545 now SG$483 at Amazon

This is one of the best budget phones money can buy, with a brilliant camera, gorgeous screen and awesome performance. If you're after a great all-rounder, this is the one.

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Apple iPhone 16e
Prime exclusive
Save SG$111
Apple iPhone 16e: was SG$949 now SG$838 at Amazon

The iPhone 16e is a mixed bag of hardware. It's an excellent choice if you're looking for a powerful, simple device that will last for years to come, with its A18 chipset that can easily handle AI tools like Genmoji and Visual Intelligence. You'll have to deal with a 60Hz display and a single camera, with the latter being the only real downgrade versus the iPhone 16.

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Google Pixel 10 Pro XL (256GB / 16GB)
Save 20% (SG$341)
Google Pixel 10 Pro XL (256GB / 16GB): was SG$1,739 now SG$1,398 at Amazon

Our Google Pixel 10 Pro XL review says this is the "most satisfying, refined Android phone you can buy today" thanks to an incredible display, superb battery life and plenty of AI features and excellent photography skills. Now that it's discounted, it's even easier to recommend. The deal price here is for the Porcelain (pictured) and Jade colours. Other colours get their own individual discounts.

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TV & home entertainment

LG S95TR
Save 19% (SG$300)
LG S95TR: was SG$1,599 now SG$1,299 at Amazon

LG's 9.1.5-channel Dolby Atmos soundbar is genuinely very good indeed. The wireless subwoofer delivers thunderous bass, while the soundbar and rear speakers work in unison to deliver effective and authentic Dolby Atmos soundtracks.

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Sennheiser Ambeo Soundbar Plus
Prime exclusive
Save 40% (SG$930)
Sennheiser Ambeo Soundbar Plus: was SG$2,299 now SG$1,369 at Amazon

This Sennheiser soundbar is capable of delivering a huge, detailed sound from a singular box. There are no rear speakers and no wireless sub (it doesn't need them) yet manages to reproduce a 7.1.4-channel system thanks to Sennheiser's incredibly clever processing technology.

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Samsung HW-Q990F
Prime exclusive
Save 17% (SG$319)
Samsung HW-Q990F: was SG$1,899 now SG$1,580 at Amazon

The Q990F is a superb Dolby Atmos soundbar that makes a compelling addition to any wannabe home cinema. A redesigned subwoofer that's now more compact is capable of delivering even greater low end weight, which combines with a soundbar and rear speakers to deliver clear, powerful audio in an 11.1.4-channel setup.

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Nebula Capsule 3 Projector
Save 48% (SG$620)
Nebula Capsule 3 Projector: was SG$1,299 now SG$679 at Amazon

This compact, portable projector scored 4.5 stars in our Nebula Capsule 3 review, and thanks to this huge 48% discount, it's even easier to recommend to anyone wanting a more cinema-like movie-viewing experience in the comfort of their home. It's not without its quirks, which you can read in the review, but overall this is one of the better portable projectors you can buy.

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Samsung The Frame Pro (65-inch)
Save 18% (SG$639)
Samsung The Frame Pro (65-inch): was SG$3,599 now SG$2,960 at Amazon

Samsung's The Frame wasn't always a picture quality champion, but the 2025 Frame Pro fixes that somewhat with a new panel and improved processing smarts. It still has its party trick of doubling up as a piece of art when not in use.

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LG C5 (55-inch)
Save 19% (SG$650)
LG C5 (55-inch): was SG$3,399 now SG$2,749 at Amazon

The C5 delivers LG's best picture to date for the C-series. It serves up superb colours, brightness and contrast, resulting in a TV that's perfect for most homes. It's a good-looking TV and it has a wealth of gaming features.

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Samsung S95F (65-inch)
Save 18% (SG$899)
Samsung S95F (65-inch): was SG$4,999 now SG$4,100 at Amazon

The S95F is a stunning OLED TV that builds upon the excellent S95D by not only upgrading the anti-glare technology, but boosting black levels in the process (the previous model could suffer occasionally with a loss in shadow detail). The result is a spectacular screen that works wonders in all lighting conditions.

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Philips Hue Play Gradient Lightship (65-inch)
Prime exclusive
Save 32% (SG$107.01)
Philips Hue Play Gradient Lightship (65-inch): was SG$339 now SG$231.99 at Amazon

This Philips lightstrip attaches to the back of your TV (up to 65-inch) and will project matching colours onto the wall behind. You will need the Hue Bridge and Hue sync box in order for it to work, however (both are discounted for Prime Day).

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Cameras

OM System OM-5 MK II w/ M.Zuiko Digital ED 12-45mm Pro lens: SG$1,673.12

OM System OM-5 MK II w/ M.Zuiko Digital ED 12-45mm Pro lens: SG$1,673.12

I can't find a list price for this OM System camera and lens, but considering the OM-5 body-only retails for around SG$1,699, this is a massive saving. You're getting an M.Zuiko Pro lens included too, which will be perfect for street and landscape photography.

Shipped and sold from Amazon Japan

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Vacuum cleaners

Ecovacs Deebot X8 Pro Omni
Prime exclusive
Save 23% (SG$371)
Ecovacs Deebot X8 Pro Omni: was SG$1,599 now SG$1,228 at Amazon

The Ecovacs X8 Pro Omni is one of the finest robot vacuums we've ever tested. It's gets close to edges,whether vacuuming or mopping – and the latter functionality is improved by the use of a roller rather than mop pads. You can even use voice commands to get jobs done and the Ecovacs Home app has evolved into a more streamlined version.

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Dyson WashG1
Prime exclusive
Save 50% (SG$500)
Dyson WashG1: was SG$999 now SG$499 at Amazon

This Dyson floor washer is a great addition to your home if it has predominantly hard floors. It does an excellent job of cleaning and certainly makes things easier than using a manual mop and bucket. That said, in our Dyson WashG1 review, we found it can have issues if the floor is uneven (like on grouting between tiles), but it effectively cleaned up a whole lot of messes.

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Ecovacs Deebot T30 Pro Omni
Save 60% (SG$1,799.01)
Ecovacs Deebot T30 Pro Omni: was SG$2,999 now SG$1,199.99 at Amazon

The Deebot T30 is a fantastic robovac – it will vacuum and mop, has a new anti-tangle bar brush and suction power is a whopping 11,000Pa. Plus, this deal is available for everyone.

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Home

KitchenAid 7 cup / 1.7L Food Processor
Save 27% (SG$69.01)
KitchenAid 7 cup / 1.7L Food Processor: was SG$259 now SG$189.99 at Amazon

This KitchenAid food processor will comfortably chop through virtually any food you wish to feed in. It's built incredibly well, although some may wish the feed tube was a little bigger. The Almond Cream colour (picture) is cheapest, but other colours are available.

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Shark FlexBreeze Fan
Save 10% (SG$29.01)
Shark FlexBreeze Fan : was SG$279 now SG$249.99 at Amazon

Shark is no stranger to genius gadgets, and the FlexBreeze fan is yet more proof. We gave it a glowing 4.5 stars in our Shark Flexbreeze Fan review, praising it for its versatility as it can have its height adjusted or convert into a tabletop fan with the press of a button, but it can also work indoors and outdoors. It's cordless, too, with a single charge lasting up to 24 hours.

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Ninja Creami (NC300)
Prime exclusive
Save 39% (SG$159)
Ninja Creami (NC300): was SG$408 now SG$249 at Amazon

Looking to whip up your own frozen desserts at home? Then look no further! While we have seen it go lower in price before, any saving on this cult-like gadget is worth shouting about.

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Ninja Double Stack Air Fryer 9.5L
Prime exclusive
Save 20% (SG$70)
Ninja Double Stack Air Fryer 9.5L: was SG$349 now SG$279 at Amazon

Securing a spot on our list of the best air fryers, our reviewer said this innovative model from Ninja was the "air fryer of my dreams". It takes a familiar double drawer design, but stacks them on top of each other, resulting in a smaller footprint. Performance is exemplary, but just make sure the food you put in isn't that big, as the drawers themselves are on the smaller side at 4.75L each.

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Ninja Foodi Smart XL Grill and Air Fryer (AG551)
Prime exclusive
Save 39% (SG$199)
Ninja Foodi Smart XL Grill and Air Fryer (AG551): was SG$508 now SG$309 at Amazon

This Ninja smart grill and air fryer hybrid does everything a competent air fryer can do, but adds in exceptional grilling performance, making it ideal for meats and fish. Plus, with a thermometer included, you can be sure everything you cook is done to perfection.

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Philips 7000 Series Combi XXL air fryer
Save 23% (SG$141.01)
Philips 7000 Series Combi XXL air fryer: was SG$619 now SG$477.99 at Amazon

We haven't reviewed this exact model from Philips, but we've enjoyed using the brand's other air fryers, so we're confident in recommending this 7000 Series. It has a large 8.3L cooking basket, and 22 cooking methods to choose from.

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Beauty

Dreame Gleam Hair Dryer
Prime exclusive
Save 60% (SG$89)
Dreame Gleam Hair Dryer: was SG$149 now SG$60 at Amazon

The Dreame Gleame hair dryer is an affordable alternative to the bigger brands. Its motor spins at a mighty fast 110,000 RPM for fast airflow and quick drying, plus built-in ion technology results in smooth, shiny hair. Not to mention, the slim, lightweight build make it comfortable to hold.

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Dyson Airstrait (Ceramic Pink / Rose Gold)
Save 36% (SG$285.67)
Dyson Airstrait (Ceramic Pink / Rose Gold): was SG$799 now SG$513.33 at Amazon

If you don't need a multi-styler but you do want to straighten your hair with ease, the Dyson Airstrait is the tool for you. it forgoes hot plates in favour of airflow, allowing it to dry totally wet hair to a naturally straight finish in just a matter of minutes. With three temperature settings and precise airflow blades, this hair tool is ideal for those looking to reduce their drying and styling time. Also included in the box is a non-slip heat-resistant mat, which can be used to place the styler down in between sections.

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Coffee machines

Nespresso Vertuo Pop (Lilac)
Save 29% (SG$73.26)
Nespresso Vertuo Pop (Lilac): was SG$249 now SG$175.74 at Amazon

The Nespresso Vertuo Pop is the brand's most compact pod coffee machine, yet is capable of brewing 6 different sizes of coffee thanks to the Vertuo system. Just pop a capsule in, press the button, and you'll have a delicious brew in seconds.

Other colours:

Pink
Aqua

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De'Longhi La Specialista Arte Evo
Save 29% (SG$349.01)
De'Longhi La Specialista Arte Evo: was SG$1,199 now SG$849.99 at Amazon

This gorgeous-looking, easy-to-use, bean-to-cup espresso machine is a worthy addition to any coffee lover's kitchen. It's relatively compact, too, and pours delicious espresso with little to no skill involved. The full discount here includes an SG$50 discount applied automatically at checkout.

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De'Longhi Rivelia Automatic Coffee Machine
Save 33% (SG$650)
De'Longhi Rivelia Automatic Coffee Machine: was SG$1,999 now SG$1,349 at Amazon

This compact bean-to-cup coffee machine is nothing short of outstanding. Not only does it look the part, but it serves up consistently delicious coffee. There's plenty of customisation on offer, so you can tweak the various preset recipes and it uses the brand's LatteCrema technology for expertly frothed milk. The full discount here includes an SG$50 discount applied automatically at checkout.

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Amazon Prime Day Singapore 2025: All you need to know

Amazon sale, prime day, fire tv, kindle, amazon echo,

(Image credit: Amazon)

When is Amazon Prime Day 2025 in Singapore?

As we've essentially mentioned, there are two Prime Day sales in Singapore each year. The main one is in July, which this year ran for a full week (the longest one yet) from July 8 to July 14.

The second Prime Day, known as Prime Big Deal Days, is now live, running from Tuesday, October 7 until Monday, October 13.

What is Amazon Prime Day in Singapore?

Amazon Prime Day was first held in 2015 to celebrate the company's 20th anniversary, with deluge of deals that rivalled other huge shopping events including Black Friday. In the 10 years since, it has grown to become the retail giant's popular mid-year sales event, offering exclusive discounts on a wide range of items for its Prime members.

While it began as a one-day sale, it hit a full six days in 2024, with new deals dropping each day. In 2025, it has extended to seven days of deals mayhem.

Will there be a second Prime Day in Singapore in October?

We were pretty certain Prime Day would return in October, and Amazon did indeed confirm that Prime Big Deal Days would return for a full seven days of deals.

It kicked off today, October 7 and will run through until October 13.

How much does Amazon Prime cost in 2025?

An Amazon Prime Singapore membership costs SG$4.99 a month or SG$49.90 for an entire year. We think that's remarkable value and, when converted, costs much less than an equivalent membership in Australia.

If you're a regular online shopper, an Amazon Prime membership has numerous benefits. These include free delivery on groceries via Amazon Fresh on orders SG$60 and above, free international delivery on eligible items sold via Amazon US and Amazon Japan, alongside free next-day delivery on items sold via Amazon SG itself.

Plus, you also gain access to Prime Video and Prime Gaming. There really is a lot of value to be found.

How to sign up for a free 30-day Amazon Prime trial

Prime logo

(Image credit: Amazon)

1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals

To make the most of Prime Day deals including exclusive discounts and free shipping on eligible products, you’ll need to be an Amazon Prime member. Singapore has one of the most affordable Amazon Prime subscription costs in the world, though it does come at the cost of a few features the US, UK and Australia are privy to.

Still, for SG$4.99 a month, Singaporean shoppers get access to all the offers in Amazon Prime, including free delivery, access to Prime Video and all the shows and movies available in Singapore, plus Prime Gaming. If you’re a new member, you even get a 30-day free trial to test the service out, but we recommend waiting until October if you plan to use Amazon Prime exclusively for the Prime Big Deal Days sale.

Amazon Prime Day Singapore 2025: Our deal predictions

Until the sale actually lands, it's always tricky to determine exactly which products will be discounted for Amazon Prime Day in Singapore, both the main event and Prime Big Deal Days in Singapore. However, we've been covering Amazon sales events for a good few years now, so we can make some logical assumptions as to what you can realistically expect.

Amazon Singapore, interestingly, doesn't promote the company's own devices as much as other stores, such as Amazon Australia, so we're always hesitant to say you'll be about to find discounted Kindles, Echo smart speakers or Fire TV Sticks, for example.

As for other products, things are a little easier. Headphones is an obvious category, and during Prime Day in July, we saw some exceptionally low prices on premium models from Sennheiser, Bose and Sony. Sony's WH-1000XM6 headphones only launched in May, but we saw a small discount in the July sale. With a few more months under their belt, we'll be hoping for a greater discount in October.

Elsewhere, smartphones and tablets should receive some discounts, hopefully including Samsung's latest foldable releases. The iPhone 17 series should have launched by the time Prime Big Deal Days lands, but we'll be surprised to see any discounts so soon after launch.

We should also see some good discounts on a range of cameras, both traditional DSLR and mirrorless models, along with action cameras and drones from the likes of DJI and GoPro.

Amazon Prime Day Singapore 2025: Shopping tips

How to find the best Prime Day deals in Singapore

  • 1. Grab an Amazon Prime free trial
    If you're not a Prime member, you can sign up for a 30-day free trial just ahead of the big sale and cancel before it ends if you don't want to continue with the service. It's a great way to get all the benefits of Amazon Prime without paying for it, albeit for a short period of time.
  • 2. Know what you want to buy – but stay flexible
    Having a good understanding of exactly what you want to look for during the Amazon Prime Day sale will be key to getting the most from it. If you know what you want to buy, and how much it costs outside of a sale, will let you know how good the discount is come shopping time. It's good to stay as flexible as possible, however, and consider comparable models from other brands. For example, if you need a new pair of headphones, take a look at what features each brand offers, perhaps take a look at a few in person by visiting a store. Find a few options you would be happy to pick up, get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.

    However, it's also worth identifying the features that you could sacrifice in order to boost the specs that you really care about – you don't want to miss out on the best Prime Day deals just because the specific model you had in mind isn't discounted.
  • 3. Keep some of that flexibility in your budget
    Obviously it's never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best-value deals available. Sometimes the best Prime Day deals aren't on the cheapest items, but on the next level up that offers so much more without boosting the price too much. For example, if you're looking for a smartphone, you might be tempted by a super low price on a 128GB storage option. However, if higher storage models are just SG$100 to SG$200 more expensive, it could be worth a small extra premium for greater long-term gain.
  • 4. Get in early, but stick around for the full event
    When the sale itself comes, we'd recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly, you may need to move fast.

    However, it's also worth noting that Amazon can occasionally drop better deals as the sale continues. It's an interesting tactic (and sometimes annoying, to be honest) as you need to weigh up whether you want to make sure you get what you want, or hold off just in case you can get a better price.
  • 5. You're not limited to Amazon – price check and price match
    Amazon Prime Day isn't strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even lower. It's worth checking other retailers aren't beating your Prime Day deals, but even if they aren't, some like Shopee and Lazada may have extra benefits such as coupon savings to make it worth it.

Best Prime Day Singapore deals from July 2025

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Sennheiser Momentum 4 Wireless

A small increase over their Prime Day price, but still one worth considering if you missed out, but want to take advantage of superb audio and ANC at a great price. The deal price here is for the black model, with all other colours costing you an extra SG$27.

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Bang & Olufsen Beosound Explore

Not quite as good as its Prime Day price, this is still a discount either way on an excellent Bluetooth speaker. The Beosound Explore is, in true Bang & Olufsen style, simply stunning. It's built tough, too, with an IP67 rating against and water, giving you some peace of mind when you take it outside. Also in true B&O style, it sounds fantastic and will keep on playing your tunes for up to 27 hours on a single charge.

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WiiM Amp

Anyone looking for a budget streaming app should have the WiiM Amp top of their list. It's incredibly simple to use, is well-built and it's capable of delivering a lively, enjoyable sound. It is limited in its physical connections, but otherwise there isn't a lot that comes close at this price.

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Apple iPhone 16 Pro (128GB)

Apple's latest and greatest iPhone gets a decent discount here. Benefitting from its most advanced cameras to date, a speedier processor and Apple Intelligence features, it's a powerhouse of a phone and perfect if you're in camp iOS. The deal price here is just on Titanium and White colours.

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Ecovacs Deebot X2 Omni

Not content with dropping a massive saving on the X3 Omni, Amazon SG has slashed the price of its predecessor too. It will vacuum and mop your carpets and hard floors, will empty its own dustbin, dump any dirty water, clean the mopping pads and even dry them. It could well be the most useful addition to your home.

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Olympus OM-D E-M10 Mark IV (Body)

This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be a really good option for anyone looking for an entry-level camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body. Note that this deal price is still exclusively for Prime members.

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Dyson Supersonic Nural

With new smart settings and a brand-new diffuser attachment for curly hair types, the Dyson Supersonic Nural is perfect for anyone and all hair types. It features all the beloved settings of the original, but also comes packed with sensors and attachments. The latter are intelligent too, allowing the hair dryer to remember the last settings used.

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Max Langridge
Senior Editor, Home Entertainment & Broadband (APAC)

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publications. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also the editor of Australian Hi-Fi and Audio Esoterica magazines. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.

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