Prime Big Deal Days doesn't start until October 10 in the UK, but the retailer's funnily-named second Prime Day deals event is technically already underway as dozens of early offers are already live. And there's no reason to wait around, too, given there are record-low prices available on Amazon devices, big savings on gaming hardware and some huge discounts on TVs for Prime and non-Prime members alike.
For example, there's the latest Echo Dot (5th Gen) down to £21.99 (was £54.99). This classic version of the popular smart speaker back to the same low price we last saw over Black Friday following a whopping 60% discount. A bargain worth picking up, then, if you're not already signed up for Amazon Prime.
Some more of my top picks from these early reductions include our four-star rated Corosi Air Fryer for £79.99 (was £99.99), the excellent value Amazon Fire TV 55-inch Omni QLED Series TV for £449.99 (was £749.99) and a PS5 with EA Sports FC 24 for £409.99 (was £539.99) - that effectively includes a copy of the latest football sim that used to be called FIFA for free on top of a big discount on the console.
Check out all the deals I recommend below that will be a great head start to your Black Friday deals shopping.
October Prime Day sale - the 19 best early deals
Echo Dot (5th Gen): was
£54.99 now £21.99 at Amazon
Amazon's best-selling Echo Dot just returned to its record-low price in today's early Prime Day deals. The 5th generation smart speaker is back down to £21.99 - a massive 60% discount and £5 cheaper than last year's Black Friday price. Amazon's latest model got four stars in our Echo Dot (5th Gen) review for its improved audio experience, new temperature sensor and all the handy Alexa features like playing music, answering questions, and checking the weather completely hands-free.
Gift Cards: up to 15% off
Amazon has discounted a vast range of physical gift cards by up to 15% ahead of its October Prime Day. Offers are available on lots of big names such as Uber Eats, Roblox, Odeon, Pizza Hut and Nandos. Good for a cheeky treat for yourself or as a quick and easy gift for another.
Echo Show 8: was
£199.99 now £64.99 at Amazon
Amazon has dropped this handy smart screen back to its cheapest-ever price ahead of its October sale. The larger Echo Show 8 smart display features an 8-inch screen that you can use to make calls, watch movies, check the weather, and control compatible smart home devices through full Alexa support.
Echo Pop: was
£44.99 now £17.99 at Amazon
Looking to buy a smart speaker for a small space? This October's Amazon Prime Day sale includes the all-new Echo Pop for just £17.99 - and you don't even have to be a member to get the deal price. It's the cheapest Echo device you can buy right now that we found was a fun if basic option in our Echo Pop review. For the money, you get a compact smart speaker with Alexa built-in, so you can play music, ask questions and check the weather completely hands-free.
Amazon Echo Show 5 (3rd Gen): was
£89.99 now £49.99 at Amazon
If you're looking for a deal on a smart home display, then the cheapest offer ahead of Amazon Prime Day is the latest generation Echo Show 5 on sale for £49.99. That's £5 off the record low and a fantastic deal for a feature-rich smart home display that's packed with features and includes the Amazon Alexa voice assistant. Best of all? You don't need to be a Prime member to buy it at the offer price.
Fire TV Stick 4K: was
£59.99 now £34.99 at Amazon
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that it has been as low as £22.99 before - but that was well over a year ago. Chances of seeing that price again are slim and this seems to be the new normal so I'd say it's worth buying now if you don't want the new version that costs twice as much for relatively minimal improvements.
Amazon Smart Plug: was
£24.99 now £14.99 at Amazon
Even if you don't have a house full of smart devices, this handy little gadget from Amazon can add smart capabilities to attached tech such as timers, schedules and voice controls. It also works great with other Alexa devices such as the Echo Dot or Echo Show. Now £10 off - it's a super useful and cheap addition to your shopping cart ahead of Prime Day.
Amazon Fire HD 8: was
£99.99 now £54.99 at Amazon
Amazon's cheap and cheerful Fire HD tablets get the job done if you need a slate for general everyday use, media streaming and even a bit of light gaming. It's another Amazon device that's been stung by inflation-led price increases, so it's actually been closer to £40 in the past, but that was almost a year ago so unlikely to be seen again. We found it serviceable in our Amazon Fire HD 8 review so it's an OK enough buy at this price for those that want a basic no-frills tablet.
Amazon Fire TV 55-inch Omni QLED Series: was
£749.99 now £449.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features anywhere close to under £500, so it's an excellent buy for the budget-conscious without compromising on quality. This also matches the record-low price.
Blink Outdoor Camera: was
£89.99 now £45 at Amazon
This early Amazon Prime Day deal is £5 more than the record-low price but still a good offer for this feature-rich and easy-to-use outdoor security camera from Blink. It's completely wireless and allows you to monitor the outside of your home during the day and night using infrared vision and motion detection. Plus, there's the option to see and reply through the camera and record video with compatible Alexa devices. Longevity is strong, too, with a battery life of up to two years and a sturdy housing that's built to survive the elements.
Cosori Pro LE Air Fryer L501: was
£99.99 now £79.99 at Amazon
This is a sleek and stylish air fryer according to our Cosori Pro LE L501 review and a great time to buy it considering this offer drops it back to its record-low price. The 4.7L capacity is enough for a family of four to cook meals in using nine preset functions with up to 85% less fat, 50% faster and 55% less electricity than a conventional oven. Cleaning is easy, too, with dishwasher-safe components.
PS5 + EA Sports FC 24: was
£539.99 now £409.99 at Amazon
The PS5 is the console I use the most, and while I'm not the biggest FIFA fan, I can appreciate the considerable saving on this bundle that includes a PS5 and EA Sports FC 24 (that's the new name of the popular football sim). Not only are you effectively getting the game for free, but also around a £100 discount on the console on top of that. Score!
Ring Video Doorbell: was
£99.99 now £59.99 at Amazon
The improved Ring Video Doorbell is also on sale for £59.99 at Amazon, which matches the record-low set during Black Friday. The wireless version of the smart doorbell was awarded four stars in our Ring Video Doorbell review with useful features such as advanced motion detection and two-way talk so you can see, hear and speak to anyone from your phone or computer. The Ring also works with Amazon Alexa to send alerts to your Echo devices.
Kindle Paperwhite: was
£149.99 now £119.99 at Amazon
There was a time when you could get the Kindle Paperwhite for under £100. Unfortunately, that's not the case any more. Perhaps Amazon is saving that discount for a flash sale during the Prime Big Deal Days event proper, but if you're not an Amazon Prime member or just want to shop today then this is a decent-enough price for the popular ereader. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including a 10-week battery life, glare-free 6.8-inch screen, adjustable warm light and storage space for thousands of books.
Amazon Echo Auto (2nd Gen): was
£59.99 now £29.99 at Amazon
Add the safety and convenience of voice controls to your car with this latest iteration of the Amazon Echo Auto for its cheapest price ever. As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.
Blink Mini: was
£29.99 now £17.99 at Amazon
The Blink Mini is always a best-seller at holiday sales like Prime Day, and Amazon has the compact smart security camera for £17.99 - the lowest price we've ever seen. The indoor HD camera works with Amazon Alexa and alerts your smartphone whenever motion is detected.
Blink Video Doorbell: was
£59.99 now £34.99 at Amazon
Amazon's early Prime Day sale has the top-rated Blink Video Doorbell on sale for £34.99 - that's a record-low price. The Blink Video Doorbell can be set up with batteries or wired, it alerts you when motion is detected, and features infrared night video and two-way audio.
Xbox Series S + EA Sports FC 24: was
£319.98 now £249.99 at Amazon
I think the Xbox Series S is a fantastic little console that makes this generation of gaming a little more affordable compared to the beastly Series X and PS5. This is an excellent value bundle, too, as it includes the console and a copy of the new EA Sports FC 24 (which is the name FIFA is now going under). An all-around solid start for those purchasing a brand-new console.
Xbox Wireless Controller: was
£54.99 now £39.99 at Amazon
And there's good news if you want to get some local multiplayer on the go with your new console as multiple colour variants of the latest Xbox Wireless Controller are available from £39.99 at Amazon right now. This well-loved and easy-to-use gamepad is compatible with most Bluetooth-enabled devices, as well, such as Xbox Series X and Xbox Series S consoles, PCs, tablets, and mobile phones. This is a good price to bite on as we've only seen these controllers for £5 less in the past, and that was during last year's Black Friday sale in November.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his own personal use, he decided to make it his job to share those bargains with you. James also has over five years of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.