Roku CEO Anthony Wood is refreshingly candid. In a one-on-one chat at Collision Conference this morning, he spoke with Verge Editor-in-Chief Nilay Patel on his vision for the future of television. Interestingly, the company's best-known business only makes up around half of its profits. Though the Streaming Stick is what sells the brand, it's the company's embedded software that has helped it scale.
According to Wood, every TV not manufactured by Samsung will eventually be "powered by Roku or Android TV." That's a bold statement, but I get the feeling there's a lot of truth behind it. In my interactions with television manufacturers, I've been given the impression that they aren't wild about investing millions to craft an OS of their own. Indeed, that's why licensing works. You look around at the marketplace and pay someone else to use the product that they've already mastered.
I also found it surprising to hear that only around half of Roku's customers have a cable subscription, as a giant swath of what's available on Roku is only useable if you have a pay-TV login. That's changing as more networks decouple and offer standalone subscriptions like HBO Now, but it's a slow moving beast at best.
Perhaps most striking about Wood's conversation was this: no one agrees on the future of television. I recently spent a week inside of Ericsson's UK headquarters, where I was informed about a multitude of opinions, stances, and agendas from all across the industry. It feels as if an industry-wide mediation needs to occur if we're ever to move forward in a unified fashion, but sadly, I don't get the impression that peace talks are anywhere close to happening.
