Apple iTunes Pass presses play 'round the world

Apple iTunes Pass
Apple adds a new iTunes payment method

Inputting long codes off the backs of iTunes gift cards will soon be a thing of the past.

Apple has debuted iTunes Pass allowing United States and Australian iTunes users to pour money into their accounts using the Passbook app. This lets customers refill their iTunes account balance without needing to buy physical gift cards or giving their credit card info over to Apple.

Users can start using iTunes Pass by adding it to the Passbook app on their iOS device. Once activated, users can visit their local Apple retail store and inform a store employee they want to add credit to their account. The store employee will then scan an iTunes Pass generated code to deposit money into the account.

The Cupertino company first debuted the program in Japan on July 14, but now it's making its way to more locations around the globe. According to iPhone Hacks, iTunes Pass has also gone live in a number of other countries including Germany, the United Kingdom and Canada.

Mobile monies

As Apple moves away from gift cards, iTunes Pass seems like a logical progression.

The feature could also be part of Apple's larger goal to create its own platform for mobile payments. A report from the beginning of the year found Apple was looking into allowing iOS users pay for goods and services using their Apple ID.

A few days later Apple CEO Tim Cook also hinted that mobile payments could eventually be connected to mobile payments via Touch ID, Apple's fingerprint sensing technology which debuted on the iPhone 5S.

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Kevin Lee

Kevin Lee was a former computing reporter at TechRadar. Kevin is now the SEO Updates Editor at IGN based in New York. He handles all of the best of tech buying guides while also dipping his hand in the entertainment and games evergreen content. Kevin has over eight years of experience in the tech and games publications with previous bylines at Polygon, PC World, and more. Outside of work, Kevin is major movie buff of cult and bad films. He also regularly plays flight & space sim and racing games. IRL he's a fan of archery, axe throwing, and board games.