Samsung is busy working on some Bixby-powered AirPod competitors ready to launch alongside the , according to Korean outlet (opens in new tab), giving Samsung fans the opportunity to show off their very own awkward-looking wireless earbuds.
ETNews doesn't have the most reliable record when it comes to Samsung and Apple leaks, but it would be a surprise if Samsung wasn't developing some kind of tech like this - it likes to keep parity with Apple at all times, and its Bixby smart assistant .
Smart assistant wars
Samsung itself is staying tight-lipped, as you would expect, but the move would give some much-needed publicity to its fledgling smart assistant. Rumors had been swirling that a Bixby-powered smart speaker was on the way too, but that idea has apparently by Samsung.
Sources speaking to ETNews say the device isn't final yet, so it might not be ready in time for the Galaxy Note 8 launch, which we're . If Samsung isn't happy with the headphones then they might not see the light of day at all.
Developing a smart, competent, versatile assistant app isn't easy, , especially considering the likes of Amazon, Google, and Apple have such a big head start. The next few months could determine whether Bixby sinks or swims.