The search giant announced a major update to the Google app for iOS, bringing Accelerated Mobile Pages (AMP) along for the ride. AMP works similarly to Facebook's Instant Articles technology as both companies try to speed up web browsing.
Beyond AMP, the app promises faster loading, though Google even admits users may not notice the slight speed bump.
Lastly, the Google app update on iOS brings sports highlights to Google Now, the company's intelligent mobile assistant. You'll be able to watch game lights directly from Google Now cards instead of having to navigate to a site to load the video.
Today's update brings iPhone and iPad users up to speed with some of Android's features, a reason to rejoice if you're on Apple's platform.
Google has been working hard to bring its apps and services to its own Android platform and as well as iOS. The company announced its artificially intelligent chat app, Allo, and video call app, Duo, are coming to Android and iOS at the same time.
- These are the best free Android apps of 2016
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.