Virgin promises end to 'unrealistic' broadband claims

ADSL2+ for many who can't get fibre
ADSL2+ for many who can't get fibre

Virgin Media has pledged to cut through the miscommunication around broadband speeds, launching its new range of non-fibre packages with the promise that it will not mislead anyone over the true speed of their internet connection.

Ofcom's survey into the true speed of broadband connections in the UK was something of a coup for Virgin – which topped the tests by offering an average of around 80 per cent of its promised speeds.

However, this was partly due to the company's impressive fibre network, and Virgin Media is now looking to ensure that customers outside of its cable coverage area as clued up as possible.

Clear statement

"Future marketing for all Virgin Media's broadband products will feature a maximum 'up to' speed claim where the company can demonstrate that a customer's connection is technically capable of supporting a particular speed (for example, using fibre optic broadband); otherwise it will clearly state we will guarantee customers 'the fastest broadband we can give you,' up to the limits of the broadband technology available," said Virgin Media.

Graeme Oxby, Managing Director for National Broadband at Virgin Media said: "Our new speed promise demonstrates we are putting our money where our mouth is.

"We've upgraded our National broadband service with the latest superfast technology, meaning our customers can now benefit from faster speeds at no extra cost and with the launch of our phone-line service, we're able to save customers even more money on bundled services."

Virgin's new services will offer those that cannot get the company's fibre optic service ADSL2+ where possible, it is also offering unbundled telephony – meaning that people can choose to leave BT.

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.