GoPro's new prices are good news for everyone except loyal subscribers

GoPro Hero 11 Black in the hand of a dirt bike rider
(Image credit: GoPro)

Everyone loves a good deal, and GoPro has delivered good news with comprehensive price drops on most of its current action cameras, including the GoPro Hero11 Black, Hero9 Black and Hero10 Black. Only the price of the GoPro MAX – the company’s 5.6K 360-degree action camera – remains the same. 

The savings of around $100 / £100 / AU$150, as you can see in the table below, are great news for anyone looking to pick up one of the best action cameras, but there’s a sting in the tail for GoPro subscribers – the new prices are for everyone, and additional savings are not being rolled out for those with a GoPro subscription plan. 

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New GoPro Hero prices
Row 0 - Cell 0 Old priceNew priceSaving
GoPro Hero11 Black$499 / £499 / AU$799$399 / £399 / AU$649$100 / £100 / AU$150
GoPro Hero11 Creator Edition$699 / £699 / AU$1099$599 / £599 / AU$949$100 / £100 / AU$150
GoPro Hero10 Black$449 / £449 / AU$699$349 / £349 / AU$549$100 / £100 / AU$150
GoPro Hero11 Black Mini$399 / £399 / AU$649$299 / £299 / AU$499$100 / £100 / AU$150
GoPro Hero9 Black$349 / £349 / AU$549$249 / £249 / AU$429$100 / £100 / AU$120

If we compare the new price of the Hero11 Black against its launch list price, we can see the price is essentially the same as it was then for subscribers.

While these new prices are the best we’ve seen for non-subscribers, there was a better deal to be had for subscribers in the most recent GoPro Black Friday deals, when there was an additional 15% saving. That put the Hero9 Black and Hero11 Black Mini subscriber price at $262.48 / £262.48, the Hero10 Black at $304.98 / £304.98 and the Hero 11 Black at  $347.48 / £347.48.

GoPro Hero 11 Black outside on a woodland floor

(Image credit: GoPro)

GoPro is also doing its best to grow its pool of more than two million subscribers, by halving the cost of subscription for new subscribers from $50 / £50 to $25 / £25. It’s only for the first year, though, after which the price will jump back up to the full amount.

Other GoPro subscription perks remain unchanged, including unlimited cloud storage, auto highlight reels to your phone, and guaranteed damaged camera replacement.

Savings of $100 / $100 / AU$150 on future GoPro cameras will still be available for existing subscribers after a first annual subscription renewal, so those who regularly upgrade their kit are still well served by a subscription plan.

Confused? To summarize: GoPro is doing away with the $100 / £100 / AU$150 saving on its current crop of Hero Black cameras for those taking a subscription at the time of purchase, and applying those price drops for anyone who’s not sold on GoPro’s subscription plan. Very little else has changed.

Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.