Apple AirPods Max vs Sony WH-1000XM4 vs Bose Noise Cancelling Headphones 700: how do they compare?

images of the appleairpods max vs sony wh-1000xm4 vs bose noise cancelling headphones on a turquoise background
(Image credit: TechRadar)

Sony and Bose are two of the top audio brands around today. The Sony WH-1000XM4 Wireless Headphones and the Bose Noise Cancelling Headphones 700 are two excellent pairs of noise-cancelling headphones. In fact, the WH-1000XM4s are officially our best headphones of 2022 and the Noise Cancelling Headphones 700 from Bose take the third position.  

It’s no surprise we rate them so highly. Both the Sony WH-1000XM4 Wireless Headphones and the Bose Noise Cancelling Headphones 700 combine the latest in high-end audio technology with minimal designs that are comfortable, look great and are totally wireless. 

But they’re not the only noise-cancelling wireless headphones you can buy. The Apple AirPods Max are the long-awaited over-ear headphones that Apple launched in 2020. Although you might not immediately associate Apple with audio products, the brand has been going from strength to strength in the audio space most recently with the AirPods Pro and AirPods 3, as well as home products, like the Apple HomePod Mini.

But the big question is: can the AirPods Max, Apple’s noise-cancelling headphones, compete with the Sony WH-1000XM4 Wireless Headphones and the Bose Noise Cancelling Headphones 700? 

Read on as these three noise-cancelling headphones battle it out and we find out which noise cancelling, over-ear headphones are the best choice for you. 

a woman with her eyes closed wearing the sony wh-1000xm4 headphones

The Sony WH-1000XM4 have been our favorite pair of headphones for nearly two years. (Image credit: Sony)

Price and availability

The Apple AirPods Max were announced on December 8, 2020 and were officially released on December 15, 2020. Although some people were waiting for their orders into 2021.

The Apple AirPods Max cost $549 / £549 / AU$899. Although Apple is, in most respects, a luxury tech brand this price still feels extremely high – especially in comparison to the Sony WH-1000XM4 and Bose Noise Cancelling Headphones 700.

The WH-1000XM4s were announced on August 6, 2020. They are Sony’s flagship headphones (at least for now) and in terms of price and performance, sit above the mid-range Sony WH-CH710N and true wireless Sony WF-1000XM3. They cost $349.99 / £349 / AU$549. 

This puts the Sony WH-1000XM4 in the same price range as the Bose Noise-Cancelling 700 Headphones. These were announced in 2019 and cost $339.99 / £349.95 / AU$599.95.

Fast-forward to 2022 and you can find both the Bose Noise Cancelling Headphones 700 and Sony WH-1000XM4 headphones for a discounted price – especially during the sale seasons. This means the Apple AirPods Max continue to be significantly more expensive than the competition. 

We’ll take a look next at whether the specs justify the huge price, but an extra $200 / £200 / AU$300 at least is a huge ask for most people. Then again, many Apple products are pricey and this hasn’t stopped them being popular in the past and, often but not always, beating the competition. 

a woman looking at an ipad wearing the apple airpods max headphones

The AirPods Max look undeniably 'Apple'. (Image credit: Apple)


The AirPods Max have a minimal design that’s in keeping with other devices from the tech giant. When we tested them we weren't sure about the way they look at first but  they are rather special compared to the competition, with a build quality that feels suitably premium for the price. 

That's because the AirPods Max have large, flat earcups crafted from stainless steel, and a carrying case that's instantly recognizable. They also come in a range of colors, including space gray, silver, sky blue, green and pink.

Special though they may be, those stainless steel earcups mean that the AirPods Max are quite heavy, coming in at 385g – for comparison, the Sony WH-1000XM4 weigh 254g and the Bose headphones are even lighter at 252g.

The memory foam ear cups are comfortable and the headband frame, which is also made from stainless steel, has telescoping arms that can be extended to find the right fit for you.

There aren’t many on-ear controls, but interestingly, the AirPods Max have a Digital Crown that’s also found on the Apple Watch. This is a small dial that brings you a more precise way of controlling the headphones rather than touch or swipe controls – and it's a welcome addition in our opinion

With the Digital Crown you can play/pause, skip tracks, answer and end phones calls, as well as activate Apple’s voice assistant, Siri. Another button allows you to switch between active noise cancellation and Transparency mode.

A close up of the side of the cup of the apple airpods max in red

The Apple AirPods Max controls. (Image credit: Apple)

Apple’s AirPods Max might look unmistakably Apple, but the Bose Noise Cancelling Headphones 700 look incredibly stylish too – we wouldn’t be surprised to find them on a plinth at a modern art gallery. 

They come in black, silver and dark blue and are crafted around a stainless steel headband. The ear cups slide up and down the headband to adjust the fit, which adds to the sleek look and feel of these premium headphones.

During our testing, we found the Bose headphones lightweight to wear. Thanks to the soft ear cups, they also provide excellent noise cancellation and an extremely comfortable fit. The ear cups combined with the cushioned headband make them ideal for long listening sessions – whether that’s to drown out ambient sounds at home while you’re working or on a long haul flight.

In contrast to the AirPods Max, the majority of the Headphones 700’s functionality is controlled using the touch-sensitive right ear cup.

A close up of the bose noise cancelling headphones 700 headphones in white

The Bose Noise Cancelling Headphones 700 might be the best-looking pair of headphones we've ever seen. (Image credit: TechRadar)

There’s no lack of style here. As well as the headphones from Apple and Bose, the Sony WH-1000XM4 Wireless Headphones have a refined and subtle design that means they fit in anywhere.

These headphones boast a high-quality plastic build, as well as supple pleather padding, which feels durable but also extremely comfortable to wear for long periods of time too. They come in two colors: black and silver.

The WH-1000XM4s have a combination of physical buttons and touch controls. Physical buttons handle power/pairing and noise-cancelling modes and the outer casing of the ear cups act as a touch-capacitive control panel. This can be used to play, pause or skip music, as well as raise or lower the volume.

The sony wh-1000xm4 headphones in white from a distance, hung on the side of a tree

The Sony WH-1000XM4 Wireless Headphones are subtle and simple – meaning they fit in a range of environments. (Image credit: Aakash Jhaveri)

Noise cancellation

The big selling point of all three pairs of headphones is their noise cancellation. We can safely say they all perform exceptionally well, but let’s take a look at some of the specifics. 

When we tested the Apple AirPods Max, we found the noise cancellation to be very strong and on par with the Sony WH-1000XM4 and the Bose Noise Cancelling Headphones 700. During a commute, most of the rumble from the train was blocked out, and with our music playing, we couldn't hear it at all.

Each AirPods Max ear cup features three outward-facing microphones – these detect environmental noise. Then there’s another microphone within the ear cup, this detects the sounds that reach your ear. The point of this is, according to Apple, so computational audio can be used to adapt their noise cancellation performance based on "the headphone fit and movement in real-time".

There’s also a handy Transparency mode, which allows environmental sound to pass through. This is useful if you need to have a quick chat with a colleague and it worked well during our testing. 

A breakdown of the Apple AirPods Max showing the construction inside the cup.

A breakdown of the Apple AirPods Max. (Image credit: Apple)

The Bose Noise Cancelling Headphones 700 perform exceptionally well in terms of noise cancellation. There are 11 different noise cancellation settings and during our testing we found that using the highest setting all but completely drowned out the sounds of builders nearby drilling, talking loudly and playing music.

The excellent noise cancellation is, in part, thanks to an eight microphone system. Six of them enable traditional noise cancellation and two isolate your voice and reject environmental noise while you’re taking a phone call. It’s great to experience the same level of noise cancellation for your calls as well as music.

Like the AirPods Max, the Bose headphones have a transparent mode which turns off noise cancellation and allows sound to pass through the ear cups so you can have conversations without removing them.

One final thing to note about the Bose Noise Cancelling Headphones 700 when it comes to noise cancellation is the brand has put effort into avoiding the sensation of pressure some people tend to feel when using noise cancelling headphones. Some people might not even notice this, but for others it could be a huge deal-breaker.

A close up of the bose noise cancelling headphone 700s in white

Buttons on the Bose Noise Cancelling Headphone 700 allow you to turn on different hearing modes. (Image credit: Future)

Sony has improved its wireless noise-cancelling approach with the WH-1000XM4s. We found there’s a much greater sense of noise cancellation in the mid ranges compared to previous models and overall this is one of the best noise cancelling systems we’ve heard from a pair of wireless headphones.

Sony uses what’s called Dual Noise Sensor technology, which makes use of two microphones within each ear cup that analyzes sound with the QN1 noise cancelling processor. In a similar way to the AirPods Max, this means the headphones are constantly adjusting the noise cancellation response.

There are some smart noise cancelling features at play too. Grant the headphones permission and they use geo-location data to apply your preferred level of noise cancellation and ambient sound passthrough depending on where you are.

A photo of a person holding up the sony wh-1000xm4 headphones in their charging case

The Sony WH-1000xm4 headphones. (Image credit: Aakash Jhaveri)

Battery life

Noise cancellation might be a premium feature that’s in high demand right now, but such advanced audio tech can quickly eat up battery life. 

According to Apple, the AirPods Max feature "up to 20 hours of high-fidelity audio, talk time, or movie playback". That’s a decent amount considering it’s with ANC enabled.

This stated battery life seems about right to us during our testing, and we like the fact that the Smart Case puts the headphones into a low power mode; however, the inability to actually turn the AirPods Max off is puzzling. Still, having left them in the Smart Case overnight several times, we didn't notice a significant drop off in battery life.

The apple airpods max case in blue

The AirPods Max Smart Case might look a little strange, but could be a really handy battery-saving accessory. (Image credit: Apple)

Similarly, the Bose Noise Cancelling Headphones 700 have a stated 20 hours of battery life, which we found to be accurate during testing. However, that does change a little depending on how high you turn up the volume – listen at high volumes and the battery drains quicker.

Judging on battery life alone, the Sony WH-1000XM4s are the clear winners offering a substantial 30 hours with noise cancelling turned on and around 38 hours with noise cancelling turned off.

These headphones can also be charged in a matter of minutes thanks to fast-charging. According to Sony, you can get about five hours of charge from 10 minutes of power and a full charge after about three hours.

A person holding the sony wh-1000xm4 headphones up so you can see inside the cups

The Sony WH-1000xm4 headphones boast a whole 30 hours of battery life – and that's with ANC enabled. (Image credit: Aakash Jhaveri)

Smart features

All of the headphones have a few notable features worth mentioning. 

The AirPods Ma have a useful Automatic Switching feature, which enables you to switch between connecting to your iPhone, iPad and Mac when you’re listening to music and taking calls. You can also share audio between AirPods from any Apple source device, including an Apple TV 4K, so you can listen to the same music at the same time.

As you might expect, the AirPods Max offer support for the Apple smart assistant Siri, which means you can use voice commands to play music, make calls, control the volume and more.

Similarly, the Bose Noise Cancelling Headphones 700 have Alexa built-in, but you can also access both Siri and Google Assistant by pressing a button on the right ear cup, which means you can also control these headphones with voice commands too. 

The WH-1000XM4s have a few clever features, including a sensor in the ear cups that recognizes when you take the headphones off and pauses your music for you, resuming playback when you replace them – a feature shared by the AirPods Max and the Bose Noise Cancelling Headphones 700. They also automatically switch off if they’re paused for a few minutes to conserve battery life. 

There’s also a new feature called Speak-to-Chat, which means the microphone in the headphones will recognize when you’ve started talking, pause your music, and ramp up the ambient noise. So you don’t need to take the headphones off if you suddenly start chatting to a colleague or friend. 

The apple airpods max headphones in black on a grey background

The Apple AirPods Max have a cushioned, mesh headband. (Image credit: TechRadar)

Sound quality

Noise cancellation aside, how do the headphones compare in terms of overall sound quality?

When we tested the Apple AirPods Max, we found the audio quality to be outstanding. They come with a wide, well-balanced soundstage that leaves plenty of room for each instrument to really sing – pair that with cool extra features like automatically pausing your music when you remove the headphones and Spatial Audio, and you've got yourself a very special pair of cans. 

Like the AirPods and AirPods Pro, the AirPods Max come with the Apple H1 chip in each earcup, which features no less than 10 audio cores to allow for Adaptive EQ, active noise cancellation, Transparency mode, and Spatial Audio.

Released as part of iOS 14, the Spatial Audio feature first came to the AirPods Pro, and works for content in 5.1, 7.1 and Dolby Atmos, which positions sound all around you within a virtual sphere – this means that, for example, if you're watching a Dolby Atmos film that shows a plane flying overhead, it will sound as though the plane really is passing above you.

A man wearing the Bose Noise Cancelling Headphone 700 headphones, putting his hand to the right cup

The Bose Noise Cancelling Headphone 700 has touch controls and buttons. (Image credit: Future)

The Bose Noise Cancelling Headphones 700 sound truly fantastic. During our extensive testing we found they have a vibrant and lively character, as well as a well-balanced soundstage. They offer a great deal of detail and clarity. For example, when we listened to Falls Creek Boys Choir by James Blake and Bon Iver, we were blown away by textures and harmonies that we hadn’t noticed when we listened to the track in the past.

We found the soundstage to be pretty wide for a pair of noise cancelling headphones – these are notorious for a “closed-off” sound. Instead, these cans sound bold and assertive and are a delight to listen with. However, we rate the WH-1000XM4s a little better when it comes to audio performance.

A man wearing the Sony WH-1000XM4 headphones with his hand to the right cup in amongst palm trees

The Sony WH-1000XM4 headphones. (Image credit: Aakash Jhaveri)

Sony’s high-end headphones offer a warm and balanced sound that brings you a wide soundstage and detail that’s capable of piercing through a powerful bass performance.

Sony’s LDAC codec pushes lots of details through wirelessly. These headphones also introduce DSEE Extreme, which is an AI-driven process that restores detail from compressed formats, which essentially brings clarity to even lower quality audio files.

The WH-1000XM4s impress across the board when it comes to sound performance. We put the bass to the test during our review with Bjork’s Army of Me, and we could hear the masterful management of bass frequencies, with the arpeggiated bass line throughout the song as the machine-like snare snaps through.

But these headphones also deliver great warmth for softer tracks, with impeccable vocal clarity throughout, and can fire on all cylinders for powerful tracks, with expressive dynamics and clear and distinct separation between different instruments. We really felt that these Sony headphones bring out the best of each track.

A woman wearing the bose noise cancelling headphone 700 headphones on a sunny day

The Bose Noise Cancelling Headphones 700. (Image credit: Bose)


These three pairs of wireless, noise-cancelling headphones all perform exceptionally well. That means the pair of headphones you choose will largely be down to which you prefer the look of – and your budget. However, each pair does have a slight edge over the other. 

The Bose Noise Cancelling Headphones 700 look the most stylish and offer great noise cancellation whether you’re listening to music or making a call. 

The Sony WH-1000XM4 Wireless Headphones are, in our opinion, the best all-rounders, with unrivaled sound performance and a fantastic battery life considering noise cancellation is so top notch. There’s no surprise these are our favorite headphones of 2020 and the ones we recommend most often. 

The AirPods Pro Max are comfortable, have a sleek design that's sure to get some attention and boast great audio performance, as well as spatial audio. So they're a solid option, too.

However, the price point is bound to be prohibitive for some, which is why what truly stands out here is the integration into the Apple ecosystem, as well as the Apple-like design aesthetic. That means the Apple AirPods Max are bound to appeal to die-hard fans who don’t mind paying over the odds for their favorite luxury tech brand. 

Becca Caddy

Becca is a contributor to TechRadar, a freelance journalist and author. She’s been writing about consumer tech and popular science for more than ten years, covering all kinds of topics, including why robots have eyes and whether we’ll experience the overview effect one day. She’s particularly interested in VR/AR, wearables, digital health, space tech and chatting to experts and academics about the future. She’s contributed to TechRadar, T3, Wired, New Scientist, The Guardian, Inverse and many more. Her first book, Screen Time, came out in January 2021 with Bonnier Books. She loves science-fiction, brutalist architecture, and spending too much time floating through space in virtual reality.