Amazon Prime Day TV deals are live – here are today's 35 best offers and my personalized buying advice as a TV expert

Samsung's new 5-star soundbar has already hit a great low price

The Samsung HW-Q990F was only released in May, and has earned a glowing 5-star review from us, and yet you can already grab it for $500 less with this awesome offer. Right now, the Samsung HW-Q990F is down to $1,497 (was $1,999) at Amazon.

The Q990F is a top-tier 11.1.4 surround sound system, which combines a main soundbar, two rears and a redesigned sub to elevate your movie nights to new heights. It's really powerful, really immersive, and right now is really good value.

Good news: LG C4 OLED still a good deal. Bad news: other OLEDs haven't joined the party

One theme of Prime Day this year seems to be that OLED TVs are largely sitting it out. There are no major extra discounts on the latest LG G5 or Samsung S95F, for example.

The LG C5 has some decent pricing, but again nothing that makes me do a Kevin from Home Alone when I see them.

The LG C4 remains the OLED sweet spot today – you can get the 65-inch LG C4 OLED for $1,196 at Amazon.

Prime Day part 1 has ended – Prime Day part 2 is here

We've now moved on from the first day of Prime Day and into the second. (Okay, West Coast people, you're still hanging onto day one for now, but the clock is ticking.)

I've been through all of our recommended deals, and we've seen a couple have fallen further, a couple have risen in price, and some just aren't good deals anymore. They've all been checked and updated, and we'll keep checking them throughout the day! Some may start to sell out here in day two…

A record-low price for the best budget TV

The Roku Pro series has a long-standing slot in our best TV guide, owing to its sleek, wall-mount-friendly design, good overall picture quality, and impressive built-in sound. And let’s not forget the Roku OS, which is perhaps the cleanest and easiest-to-navigate smart TV platform around.

The 55-inch Roku Pro series TV is now $498 at Amazon, a record-low price for this great budget TV. It usually sells for around $100 more, but Prime Day is your chance to score it at the deepest discount yet.

What other good things can we say about the Roku Pro series? It has solid gaming performance, with 4K 120Hz support on two HDMI 2.1 inputs and an ultra-low 9.4ms input lag in Game mode. Also, at its current price, this is one of the cheapest mini-LED TVs we know of.

One of our favorite portable projectors has hit a new low price

The LG Cinebeam Q combines a stylish, all-metal design with a crisp 4K resolution and accurate out-of-the-box picture quality. It’s a step above your typical plastic portable projector, and it features LG’s webOS smart TV platform for streaming.

Amazon sales events are a great opportunity to get a deal on the best projectors, and the LG Cinebeam Q is now $746.99 for Prime Day, a 25% discount and a record-low price for LG’s swanky portable 4K model.

This is very much a Prime Day-specific deal that won’t last beyond this week, so if you’re looking for a unique portable projector, then check it out.

Save 50% on the super-bright TCL QM7K mini-LED TV

Mid-range mini-LED TVs usually have middling brightness levels, which is why we were surprised when we tested the new TCL QM7K. This affordable mini-LED TV maxed out at 2,350 nits peak brightness in our tests, which is a brightness level we typically expect to see from the best mini-LED TVs.

The 65-inch TCL QM7K is now selling for $798 at Amazon, a 47% discount, and the 75-inch TCL QM7K is selling for $998, a 50% discount. Those are incredible deals for a TV with seriously good overall picture quality and impressive Audio by Bang & Olufsen built-in speakers.

The QM7K also has solid gaming features, including two HDMI 2.1 ports with 4K 144Hz support. Check out our TCL QM7K review for all the details, but know that this one of Amazon Prime Day’s best TV deals.

A record-low price on Samsung’s flagship mini-LED TV

The new Samsung QN90F series mini-LED TVs come in a wide array of screen sizes, from 43 inches up to 98 inches. Not all of those sizes are getting a good Prime Day deal, but the 55-inch QN90F is.

Amazon has the 55-inch Samsung QN90F listed at $1,397 for Prime Day, a 22% discount on its regular $1,797 price. That’s a great deal for a TV that scored five out of five stars in our Samsung QN90F review and is one of the best TVs we’ve tested so far in 2025.

The QN90F’s combination of high brightness, a Glare Free screen, and solid motion handling makes it a great TV for watching daytime sports. It’s also well-featured for gaming, with four HDMI 2.1 ports with 4K 165Hz support and Samsung’s Gaming Hub for cloud-based gaming.

This Prime Day deal is the best price we’ve seen so far for the 55-inch QN90F, so don’t let it disappear on you.

A brilliant projector with a splash of style

It’s time to check out some interesting projector deals in Amazon’s Prime Day sale.

The Valerion VisionMaster Pro2 is a triple-laser projector with serious specs: 3,000 ISO lumens brightness, 110% BT.2020 color space coverage, 3D support, Dolby Vision and HDR10+ HDR, Filmmaker Mode, and IMAX Enhanced certification. That’s a lot going on for a projector!

We have a review of this projector in the works, but what we can share for now is that this projector is a good value at its $2,999 list price. Now that the Valerion VisionMaster Pro2 has dropped to $2,399 in Amazon’s Prime Day sale, it’s a great value and one deal well worth looking into.

Get 20% off Amazon’s best Fire TV soundbar system

Upgrading from a basic soundbar to a full 5.1 channel system with wireless rear speakers and subwoofer is one of the best moves you can make to improve your TV’s sound for movies, and with this early Prime Day deal, you can do so for incredibly cheap.

The Amazon Fire TV Plus soundbar with rear speakers and subwoofer is now $389.99 at Amazon, a 20% discount off its regular $489.99 price. That’s a great deal for a full 5.1-channel surround sound system, which will provide an expanded soundstage and a greater sense of envelopment than a regular soundbar-only system.

In our Amazon Fire TV Plus soundbar review, we found that it had good sound quality and was easy to set up and use. But the best thing about it was that it provided solid surround sound at an affordable price, and with this deal, it’s now even more affordable.

Time for a giant home theater TV?

Sure, 75-inch and 85-inch TVs are getting more and more popular, but those aren't cool. You know what's cool? A 98-inch TV.

Projector-sized TVs have been around for ages, but the price has always been astronomical. That's changed in the last few years, and you can now get some amazing affordable 100-inch TVs – and that are actually good to look at!

Case in point, the TCL 98-Inch QM8K mini-LED 4K TV for $2,997.99 (was $4,999) at Amazon. We've tested 98-inch TVs just like this, and they're truly stunning – richer colors and far deeper black tones than projectors can offer when there's ambient light, plus the latest gaming features. I'd absolutely have a TV like this in my home, if there were anyway to actually fit it in. If you've got the space, this might be the ultimate home theater upgrade you've been waiting for.

HDMI ports – be careful if you love next-gen gaming

If you're looking for a TV for gaming on the newest generation of consoles, you probably know you need support for 4K 120Hz and variable refresh rate tech to get the most out of them. What you may not know is that a lot TVs don't support these features on all of their HDMI ports.

Samsung and LG TVs so, so no worries there, but most TVs have four HDMI ports, with support for this tech on only two of them. And in addition, one of those two is usually the HDMI eARC port, meaning that if you want to connect to one of the best soundbars, you need to use up one of those ports. So now you only have one port for one console.

That might be fine for you, but it's important to know that it's a limitation. If you're hoping to connect a soundbar, PS5 and Xbox (or a console and PC, or another combination that needs these features), make sure you check whether a TV suits your needs. We list information like this in our guide to the best gaming TVs – or, like I said, stick with Samsung and LG TVs and you can't go wrong.

Don't forget beautiful movies to play on your nice new TV

Alternatively, go for the old-school option of physical media with some Blu-ray deals

There's a 50% off sale on Criterion Collection 4K Blu-rays at Amazon right now, meaning you can get the most beautiful versions of some of the best movies ever made for a great price. It looks like several of them have sold out already, so don't hesitate to grab something you love.

My colleague James has chosen five that he'd start with from the sale, based on his regular Blu-ray Bounty column where he tests out the latest releases.

Get some of the best streaming services from $0.99 per month

Looking for some streaming services to show your TV off with? You can take your pick, really, because there's a huge deal on streaming services that's relevant to Prime Video subscribers.

The Prime Video add-on section – which basically gives you full access to other streaming services, just via Prime Video – has 29 services available with deals right now, including the likes of Apple TV+, Paramount+, MGM+ and AMC+. The cheapest are down to just $0.99 per month, so you could watch a lot of great stuff for very little money.

Those aren't the only deals relevant to streamers – we've collected lots of our favorite Prime Day streaming deals at that link, or you can see some of the most relevant for streaming fans below.

• Amazon Prime membership: Sign up for a 30-day free trial
• Prime Video add-on sale: Choose from 29 subscriptions for as low as $0.99
• Paramount+: A two-month Premium subscription for a record-low price
• Apple TV+ MLS: Save 50% on a season pass to watch all MLS games
• NordVPN: $50 Amazon Gift Card + 4 months free on two-year plans

The elite OLED TV battle: LG G5 vs Samsung S95F vs Sony Bravia 8 II

I'm hoping we'll see some big deals on this year's elite OLED TVs when Prime Day arrives – on the LG G5, Samsung S95F and Sony Bravia 8 II. These have all come down in price a little in the few weeks since their respective launches, but we haven't seen anything we'd call a big sales discount yet.

(Well, arguably on the Sony Bravia 8 II, but really that's only because Sony priced it way too high and had to get remotely competitive.)

Anyway, if you're wondering which of these to get excited about, the short answer is… all of them. They're all fantastic! But if you want some advice that's a little more actionable than that, let me refer you to this article by our TV tester James, who put all three models side by side playing the same shows and movies to drill into the differences.

A 75-inch smart TV for $399.99

In terms of value for money, not much can beat this Toshiba C350. For just over $400, you get a massive 75-inch 4K display with HDR support, delivering solid picture quality for your everyday viewing.

Just note we have recently seen this TV for $30 less than it is now, so if you want to score a slightly bigger discount you might want to wiat and see if it drops further!

Access to streaming apps is easy with Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as a QLED or OLED display, but it's a smart choice if you're on a tight budget and just want a large, high-quality TV.

Toshiba C350 75-inch 4K Fire TV: was $649.99 now $429.99 at Amazon

Get a big-screen Samsung mini-LED for less

We've recommended excellent mini-LED TVs today from the likes of Hisense and TCL today, but what Samsung?

Fear not! There's a deal on the Samsung QN90D 75-inch for $1,999 (was $2,499) at Best Buy. Yes, not all the best deals are at Amazon!

The QN90D was our top pick for sports in 2024 thanks to its high brightness, anti-reflection screen for daytime viewing and its super-responsive motion processing. If you want to watch sports, what better way than on a nice, big 75-inch screen?

Looking for a TV for your Switch 2?

Picked up a Switch 2 recently and looking for a TV that can make the most of it, whether you're solo in The Legend of Zelda: Tears of the Kingdom, or need to pack in lots of players on-screen at once for Mario Kart World Tour? Good news – you've got lots of options!

That's partly because the Switch 2 doesn't offer as many gaming features as the PS5 and Xbox consoles – there's not variable refresh rate support when connecting to TVs, for example. And while it does 4K HDR output, it only does this at 60Hz – its 120Hz output is limited to Full HD resolution.

So if you're thinking you'll always play at 4K, you don't really need a special TV at all – anything 4K with HDR support (which is most of them) will tick the boxes. If you want to play at 120Hz sometimes, you'll almost certainly need to get a TV that supports 120Hz at 4K, even though the console will only be putting out Full HD resolution. It's the 120Hz refresh rate that's important – the TV will handle upscaling the resolution.

We have a whole guide to the best gaming TVs, but out of today's deals, if you're looking for something cheap I'd point you towards the Hisense U75QG 55-inch mini-LED 4K TV for $597.99 (was $899) at Amazon.

Don't want to use a soundbar? Keep an eye out for these TVs

It's no small secret that built-in sound on TVs nowadays is… hit-and-miss. While picture quality improves, sound quality remains the same or even worsens.

Not everyone wants to spend money on a new soundbar when buying a TV even if they're greating one of great deals we've highlighted, but don't worry - there's hope!

If you want a TV with good sound quality, then check out our best TVs for sound guide. Yes, many of the best are premium OLEDs such as the Panasonic Z95A or Sony Bravia 8, but we also highly rated the sound from more affordable mini-LEDs like the Hisense U8N and Amazon Fire TV Omni QLED.

Get Sony’s new 4.5-star soundbar for super-cheap

If you're looking for something more high-end, and less budget friendly in the audio department: Sony’s Bravia Theater Bar 6 is one of the best new soundbars TechRadar has tested in 2025, earning 4.5 out of 5 stars in our Sony Bravia Theater Bar 6 review and it's currently on sale.

One of the few criticisms we had in our review was Sony’s somewhat high $649 price, but the Bravia Theater Bar 6 is now $448 in this Amazon Prime Day deal.

That’s a 31% discount and an excellent deal for this 3.1.2-channel soundbar system, which includes a bar with two upfiring speakers for Dolby Atmos and DTS:X height effects, and a powerful wireless subwoofer. At Amazon’s current sale price, the Theater Bar 6 is only around $150 more than the Sony HT-S2000, a standalone model and top budget pick in our best soundbars guide. Is the extra $150 you’ll pay for Theater Bar 6 worth it to get a system with a subwoofer? If you like bass, then yes.

How about a great budget soundbar to upgrade your audio?

Buying a mid-range TV this Prime Day – or already got one – and feeling like you need an easy sound upgrade?

The Sony HT-S2000 is an excellently affordable all-in-one soundbar – that means no separate subwoofer, just a tidy bar to go under your TV – which delivers a more full soundstage than your TV can muster, with clearer dialogue and Dolby Atmos positional sound to match the action.

You can get the Sony HT-S2000 for just $299.99 (was $499) at Best Buy or just £269 (was £449) at Amazon UK. It's a seriously impressive soundbar that works with any TV over HDMI eARC, and you'll hear a huge difference compared to your TV's built-in speakers.

LG B4 OLED TV – a decent price today, a better price tomorrow?

You can get the LG B4 48-inch TV for $599 at Best Buy right now, which is a really good price for a high-quality OLED TV that has full gaming features, including 4x HDMI 2.1 ports – and that's nice and small, so is great for a bedroom or other gaming setup.

However, while we're still highlighting this offer because it's undoubtedly a good price, I want to make sure you know that this TV was $50 cheaper over the weekend – so there's a chance that the price will fall back down during this week's Prime Day sale.

It hasn't happened yet but keep your eyes open OLED bargain hunters!

An ultra-good deal on the Roku Ultra

The Roku Ultra is the company’s flagship streamer, and its ultra-speedy, responsive navigation lets it stand head and shoulders above the comparatively poky, underpowered Roku Streaming Stick and Roku Streaming Stick Plus.

Its regular $99 price is fairly high for a streaming device, but the Roku Ultra is currently selling for $69 in this Amazon Prime Day deal. That’s a 31% discount and one that brings the Ultra to a more down-to-earth price.

Along with having a fast processor, the Roku Ultra features the company’s best remote control, the Roku Voice Remote Pro. It has a USB-C port for recharging and has a built-in mic for voice commands. The Ultra even has a hands-free control mode, so you can command it to, say, open Netflix and start streaming Squid Game without having to reach for a remote.

Today's cheapest TV deal

If you're looking for a super cheap TV deal you can (for somethinmg that won't be absolutely useless) Amazon's Prime Day sale features this Insignia 32-inch Fire TV for just $89.99.

This is an incredible price if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you get the Fire TV experience built-in, along with an Alexa voice remote, all for under $100.

The only disappoinment is it was $10-cheaper in the pre-Prime Day sales, so you might want to wait and see if the price drops again. That said, even at $89.99 this deal looks like a steal.

Insignia 32-inch F20 Series HD smart TV: was $169.99 now $89.99 at Amazon

A steal of a deal

Amazon's 2-Series Fire TV is another Prime Day best-seller, and you can find the 40-inch model on sale for only $169.99 which is only $20 shy of the best deal we've ever seen for this TV.

For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control. This is a great deal if you need a cheap TV for a smaller space.

Amazon Fire TV 40-inch 2-Series HD smart TV: was $199.99 now $169.99 at Amazon

Complete your new TV viewing with a 4K Blu-ray player

Why not enhance your new TV with some 4K Blu-rays? Well, the best place to start is with a new 4K Blu-ray player!

Recently, Sony released a 2025 version of its Sony UBP-X700 4K Blu-ray player, whose predecessor is our pick for the best budget 4K player, and it's already had a big discount.

You can get the Sony UBP-X700U for $218.99 (was$299.99) at Amazon. It doesn't carry Wi-Fi streaming like its predecessor, but otherwise, it should deliver the same amazing quality.

$118 for a Roku TV? Not bad…

Moving away from Prime Day for a second, let's look at one of the alternative sales running right now. I cannot promise you that a 32-inch Roku Select TV (the budget option in Roku's own TV range) will offer you cinematic nirvana, but I can say that if you want a small TV with all the streaming options, in an easy-to-use interface, for just $118 – well, this deal will definitely tick those boxes.

Take a look at the 32-inch Roku Select TV for $118 (was $179) at Walmart, which is the lowest we've seen it. We really rate Roku's TVs for their ease-of-use, and they don't feel like they're steering you towards their own services, like some do. And you get every streaming service you could want, all supported there, if you want them.

Sony's elite OLED TV is one of the few with a clear price cut

There aren't many deals on high-end OLED TVs this Prime Day, but it's worth nothing that the Sony Bravia 8 II has had a big price cut, down to $2,998 from its $3,499 launch price.

Now, you might think that this is less of a 'deal' and more 'Sony bringing the price to where it should have been in the first place if it wanted to compete with LG and Samsung', and I would be hard pressed to argue with you.

But the end result is that the Bravia 8 II is now a very competitive OLED TV – and very good one, as our full Sony Bravia 8 II review explains.

Get a 65-inch high-rated 2025 mini-LED TV for under $1,000

One of this year's hottest TVs is the Hisense U8QG – and I say that not only because it's a great TV, but because even though it was only released a couple of months ago, you can already get the Hisense 65U8QG mini-LED TV for just $998 (was $2,199) for the 65-inch model at Amazon.

In our Hisense U8QG review, we praised the TV for being dazzlingly bright in a way that makes colors really pop, for delivery excellent contrast despite its brightness, for offering refined detail and upscaling, and generally being an impressive all-rounder – and that was at full price.

For less than half of its original price, this is absolutely one my top picks for Prime Day this year – what a steal.

Want to upgrade your existing TV instead? Don't miss Fire TV Stick deals?

If you want to update your old TV with the latest streaming apps, or just a faster interface,, Amazon's Prime Day sale also has discounts on its best-selling Amazon Fire TV Stick lineup. My recommendation is for the best-selling 4K model, which is on sale for only $24.99, thanks to today's 50% discount.

It's a solid streaming stick that streams shows and movies on your TV in ultra-high-definition 4K resolution with access to all the major apps and support for voice controls through Alexa.

Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon

Save $1,000 on a 2025 OLED TV

I highlighted the LG C4 earlier, but its successor, the LG C5, also has a a good discount too. LG's 65-inch C5 OLED TV is now on sale for $1,676.99, which is a drop of $1,000 from its official price in just a few months. That's a record-low price and an incredible discount for a newly released OLED display.

Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform with all-new AI features.

However, I also think I should point out here that the LG C4 performs very similarly, and you can get the 77-inch LG C4 for $1,696 (down from $1,896) from a third-party seller on Amazon – so you could get a bigger OLED TV for the same cash…

A Prime Day favorite

Amazon's own brand of Fire TVs are always deeply discounted during Prime Day, and there's a great deal on the all-new 50-inch 4-Series 4K Fire TV, on sale for just $259.99 – a record-low price.

The 4K TV supports HDR10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon

Catch the LG C4 while you still can

Kicking off with a Prime Day TV deal that's going to be super-popular – LG's highly-rated 65-inch C4 OLED TV on sale for an incredible price of $1,196.99, down from

The LG C4 is ranked number one in our best TV guide thanks to its exceptional picture quality impressive gaming features, and sleek design. It's the most popular TV deal that I write about, and I can't imagine you'll find a better price at Amazon's official Prime Day sale.

LG 65-inch C4 OLED TV: was $1,326.99 now $1,196.99 at Amazon

Welcome to our live Prime Day TV deals coverage

Hello, hello, and welcome to Prime Day. The most wonderful day of the year? Maybe not, but it's among the top… oh, I don't know, 150? Especially if you get a nice big TV deal.

I'm examining the price history of best-selling TVs from all the top brands that the team here at TechRadar has reviewed, or that we're familiar with. I will only highlight the TV deals I think are genuinely strong, cutting out the stuff that just doesn't seem worth it.