Amazon's early Prime Day October event is live, and we've spotted a massive discount on a massive TV – and it's the best TV deal you'll find all day. Prime members can grab Sony's A80J 77-inch OLED TV on sale for just $1,999.99 thanks to today's whopping $1,500 discount. That's the cheapest price we've ever seen for this Sony TV, and a fantastic price for a 77-inch OLED display.
Sony's A80J Series OLED TV provides a stunning picture and excellent sound quality thanks to the powerful cognitive processor XR which delivers a superb viewing experience, with crisp images that really come to life. The 77-inch set also packs smart capabilities with Amazon Alexa and the Google Assistant built in, enabling you to control your TV and compatible smart home devices completely hands-free.
This is the best Prime Day TV deal we've spotted so far and a fantastic bargain to snag before the madness of Black Friday officially begins. Today's deal is valid for today only, and you must be an Amazon Prime member to access today's sale. If you're not a member, you can sign up for a free 30-day Prime trial here and make sure to check out more of today's best deals at our Prime Day live blog.
Today's best Amazon Prime Day TV deal
Sony 77-inch A80J BRAVIA OLED 4K Ultra HD Smart TV:
$3,999.99 $1,999 at Amazon
Save $1,500 - The best Amazon Prime Day TV deal we've spotted is this stunning 77-inch OLED TV from Sony that's on sale for $1,999.99 thanks to today's massive $1,500 discount. That's the lowest price we've ever seen for the Sony 4K smart TV, and an incredible price for a gorgeous 77-inch OLED display.
Prime Early Access Sale: quick links
- Amazon devices: 50% off Echo Dot and Fire TV sticks
- Beauty: up to 60% off make-up, skin care and fragrances
- Coffee makers: Keurig from $49 - half price
- Fashion: tops, tees, coats and footwear from $4.50
- Headphones: Samsung Galaxy Buds Live - now $99.99
- Home: up to 70% off cordless vacs and home essentials
- Kindle: save 30% on Paperwhite and Oasis ereaders
- Kitchen: 25% off Instant Pot, air fryers and more
- Security: over $100 off Ring Video Doorbell bundles
- Smart home: Echo Show 5 for $34.99 - lowest price ever
- Tablets: all-new Amazon Fire 7 tablet for $44.99
- TVs: smart TVs from $99.99
- Vacuums: up to $200 off iRobot Roomba and Shark
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.