Nikon Zf hits record-low price: now's the time to forget the Fuji X100VI and go full-frame
I'll admit it - I'm tempted to upgrade to this gorgeous camera
It's a great day to be a photographer with a penchant for retro-styled mirrorless cameras as one of the best cameras on the market right now - the Nikon Zf - is sitting at its lowest-ever price in the UK.
Right now, you can get this stunning full-frame body for just £1,896 (was £2,499) at Amazon, which is a price that beats the previous record by just over £100. As of writing, there's already a one-month delay for delivery so it's a good idea to get your order in quickly if you're interested. Note that several third-party sellers are also featuring this same price right now but we'd recommend going for the official Amazon listing for peace of mind. You may need to log in to Amazon and click the 'other sellers' menu to find the official Amazon listing.
If you're reading this, there's no doubt you already know that the Nikon Zf is a stunning camera; packed with incredible specs for the money. Our Nikon Zf review awarded it an extremely impressive four and a half stars out of five, praising not just its superb retro design, but its stabilization, autofocus, and overall build quality. Aesthetics aside, it's a superbly powerful hybrid camera and the perfect choice for those who don't want to wait months to secure a Fujifilm X100VI.
Nikon Zf at lowest ever price
Nikon Zf (body only): was £2,499 now £1,896 at Amazon
Amazon UK has posted its best-ever discount on the new Nikon Zf, bringing this stunning retro full-frame body down to just shy of £1,900. Immediate stock has already sold out so you'll have to hurry if you want to secure a camera at this price this side of July. At £600 off, this is a superb price for such a powerful modern hybrid camera, let alone one that features the stunning retro looks and build quality of the Zf.
Personally, I'd love to upgrade to the Zf, being a Nikon Z6 user myself. Ultimately, I think I'll hold out for a second-generation model or a decent price on a used listing but I can attest to just how good the images from the 24.5MP BSI sensor can be since it's the same one as in my camera (see my personal site for sample images). I also recently reviewed the incredibly cheap Nikon Nikkor Z 40mm f/2 lens, which I'd highly recommend if you're looking for a budget prime lens to pair up with the Zf (just remember to get the retro-styled 'SE' version).
Need some lenses? Several retailers have sales
It's not just the Nikon Zf that's on sale today - there are also a number of discounted Z-mount lenses over at Wex and Jessops that are well worth checking out.
I've already mentioned the 40mm f/2 as a great pairing for the Zf (currently £264), but other good options could include the 28mm f/2.8 (also £264) or the 26mm f/2.8 (now £449), which are both extremely compact primes.
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Alex is TechRadar's deals editor, specializing in getting our readers the bang bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.