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Incoming: Sony Tech Event 2007

The Sony PR machine is swinging into full effect this week, following the launch of the PlayStation 3 last Thursday .

Tuesday night (that's tomorrow, folks!) sees the opening keynote of Sony's Media Experience 2007 - a two-day event focusing on all the company's new European product launches, with a formal presentations, interactive workshops and, of course, a whole evening of Blu-ray shenanigans.`

The company's promising new products across its whole range with new TVs, Blu-ray recorders, cameras, hi-fis and, of course, new VAIOs. will, of course, be there to bring you the full story with pictures.