With 2GB on board storage, a 212 ppi resolution, a "25% faster processor" (Amazon wasn't very forthcoming on the exact speed) and weighing in at 206 grams, the latest Paperwhite is taking aim at the higher-end of ereader specs.
And at £109 it's definitely cost effective. The Kobo Aura HD and Nook GlowLight are the most comparable devices in a similar range, but even with more impressive lists of specs (or price point for the Nook), the Paperwhite seems to have executed the ereading experience very well.
It just goes to show that execution is just as important, if not more, as pumping a device full of shiny fast things.
The Amazon Paperwhite is available in two versions: Wi-Fi only and Wi-Fi + 3G. The Wi-Fi only model will set you back £109, but if you fancy the luxury of free 3G you'll have to fork out £169 up front.
Amazon knows a thing or two about ereaders, that much is clear from almost every version of the Kindle, and it's never been more apparent than in its 6th generation model.
This almost epitomises everything you would expect from an ereader, it's truly an achievement in ereading technology.
It almost feels wrong that the Kindle arrived at my doorstep via a sweaty postman, rather than being delivered to me by a mythical stalk whilst a barbershop quartet of cupids provided an angelic backing chorus.
Surprisingly, the specifications aren't actually mind blowing, and there are some basic features that Amazon is still yet to introduce into its ereader and tablet devices - most notably external storage.
This new version of the Kindle typifies the word 'improvement'. I don't mean that it's jumped leaps and bounds from the previous version, I mean that it has been tweaked and honed to provide a polished experience that improves on anything Amazon has produced in earlier years.
It weighs slightly less and the backlight has been redesigned to reduce eye strain - amongst some other small upgrades. If the Kindle was a piece of software, this version would be an update rather than a new release.
Which isn't necessarily a bad thing, because Amazon has clearly focused its efforts on the actual reading experience, which is actually a delight. The addition of reading apps like X-Ray and Smart Lookup are game changers that go further than other devices on the market.