Yahoo has realised it has a problem: it's the most popular web-based email service, but it's running out of domain names.
So, in a stroke of pure genius that must have taken over 17 'creative' lunches to think up, it is launching two more domain names: @rocketmail.com and @ymail.com
Some of you may remember the rocketmail.com service; Yahoo bought it in 1997, and by bringing it back the company is creating a "hip retro feel", according to Yahoo Mail Vice President John Kremer.
"A happy user is one that stays around and is a Yahoo user for life," Kremer said.
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"If you have an email address that is your name at ymail that becomes part of your identity."
But don't worry if you fail to register email@example.com, as Kremer also hinted there would be more domains available in the future based on Yahoo's other companies.