9. HTC One
It's quite a tumble from the top spot for the HTC One, especially given it was our top smartphone for so long. However unless you're desperate to pay a little less per month, the newer One M8 does everything the original did, but so much better.
It's nothing to do with the quality of the One – which is still one of the outstanding phones on the market – but more the fact that if you like Boomsound, and Ultrapixel camera, a sharp and bright screen or a powerful processor, the M8 has improved in every way there.
But let's not forget what made this phone so great: the supreme aluminium chassis, the Full HD screen and the simplified version of Sense 5.0 sitting now on top of Android KitKat means it's still a pleasure to use and recommend this handset - but again, only if price is your main driver and you simply must have a One.
The innovations are also more than just marketing gimmicks; Zoe functionality allows the creation of delightful video highlight reels, and the Ultrapixel camera means you've got a much wider range of shots available thanks to being stunning in low light - and none of that is diminished with time.
With power, poise and beauty all combined in this innovative phone, HTC has proved it can more than still cut it with the big boys when it comes to bringing out a lust-worthy flagship smartphone - and the One deserves to stay in the top ten.
However, remember that this has one year fewer in terms of HTC promising to keep it upgraded, so if you pick it up now you might not get the newer versions of the software in 12 months time. The battery is also not as strong as on the One M8 - but it's still got a lot to offer.