Yahoo is on a 30-day journey to a new logo, and wants you along for the ride.
Announced today, Yahoo will unveil a brand new logo for the company on Sept. 5, but instead of twiddling your thumbs while you wait, a different purple, exclamation-marked "Yahoo" will be displayed every day (it's keeping the color and "!" for old time's sake) on the Yahoo homepage and U.S. affiliated sites.
The logo-a-day schtick, however, is interesting and definitely a clever way to pull in users to its sites. Will you be gawking at each day's new purple offerings?
No logo changes here, but we still have a new blip for you every day.