Microsoft rebuilds while Amazon gets fired up

Satya Nadella oversaw a convincing Build conderence for Microsoft
Microsoft gets constructive

Comebacks are funny things. Sometimes you get an Elvis 68 Special or, more recently, Prince doing guerrilla gigs in London. Other times you get Axl Rose, full of pies. So we've got good news for anyone who feared this year's Microsoft Build conference would be more Axl than awesome: the Microsoft we've seen this week is fighting fit and wearing its skinniest trousers.

We should have known, because last week's launch of Office for iPad showed how new boss Satya Nadella is already changing the company: Microsoft wants to be awesome on everything, whether it runs Windows or not.

Dub dub

Microsoft's not the only one with new phone software on the cards: Apple announced the dates for WWDC 2014 to cries of "iOS 8! Mavericks 2! iPhones and iPads and iWatch!" - tune in on June 2 for the official news.

Another giant had new toys to talk about this week, too: Amazon. There isn't a pie Bezos's blockbuster business doesn't want its fingers in, and the latest pie it wants is streaming TV.

The new Amazon Fire TV is coming for Chromecast and taking aim at Apple TV. "It's elegant, powerful and scary for the competition," Scott Alexander says. It's more powerful than its competitors, it has a massive selection of content - not just Amazon Instant Video, but also Netflix, Hulu Plus and, soon, streaming music - and it's a games console too.

Amazon has clearly been studying the competition.

"Almost every aspect of the Fire TV improving or refines the aspects of the Roku, Apple TV and Chromecast that currently vex consumers," Alexander says.

"Roku, Apple and Google are all probably feeling a little nervous today, and with good reason. Jeff Bezos doesn't like to compete, he likes to dominate. And this box has the potential to do just that." For now it's US-only, but as Amazon put it: "We're a global company with global ambitions, so stay tuned."

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