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Qualcomm backpedals on calling Apple's 64-bit chip a 'gimmick'

Qualcomm backpedals on 64-bit iPhone 5S chip comments
Did I say bad? No, I meant it's bad... as in good.

Qualcomm looks as if it's calming its chief marketing officer, who dismissively called Apple's 64-bit iPhone 5S processor a gimmick in a recent interview.

"I think they are doing a marketing gimmick," said Anand Chandrasekher last week. "There's zero benefit a consumer gets from that."

Maybe not zero benefit now. The San Diego-based chipmaker issued a statement, backtracking from Chandrasekher's harsh criticism.

"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate, a Qualcomm spokesperson told TechRadar.

Going for the same 'gimmick'

Qualcomm's newfound stance on 64-bit mobile processors could indicate that it is likely going down the same path, as evidenced by its additional remarks today.

"The mobile hardware and software ecosystem is already moving in the direction of 64-bit," told us in a statement.

"The evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."

Likewise, the semiconductor company probably doesn't want to become an enemy of Apple right now.

After all, the iPhone maker is looking for ways to ditch Samsung, which still manufacturers its A7 processor.

At least Qualcomm fessed up to Chandrasekher's comments being "inaccurate" instead of trying to explain them away by saying 64-bit isn't a "gimmick," but something it wants to "mimic."

Matt Swider

US Editor-in-Chief

Matt Swider is TechRadar's gadget-savvy, globe-trotting US Editor-in-Chief who leads the US team in New York City. He began his tech journalism career all the way back in 1999 at the age of 14, and first started writing for TechRadar in 2012. He's tested over 1,000 phones, tablets and wearables and commands a Twitter account of 777,000+ followers. Matt received his journalism degree from Penn State University and is never seen without his TechRadar headphones.