Articles by Desire Athow, Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.

Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the late Mike Magee as mentor. After an eight-year stint at ITProPortal.com, where he discovered the joys of global techfests and transformed the publication into one of the biggest tech B2B independent publishers, Désiré moved to TechRadar Pro where he has been the editor for nine years.

He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers. He is an avid deal hunter and can be found lurking around on various deals forums.

Articles by: Desire Athow

Vodafone has one of the best Samsung Galaxy Z Flip 6 business deals on the market right now

By Desire Athow published 1 November 24

Samsung’s best flip foldable ever meets Vodafone’s lifetime service promise

Best customer experience (CX) tool of 2026

By Desire Athow published 28 October 24

Updated We list the best customer experience (CX) tools, to make it simple and easy to collect customer feedback to help provide business insights to improve sales, support, and branding.

A TeamGroup Elite A1, one of the best microSD card picks, against a techradar background

Best microSD cards of 2024: top picks for your micro storage needs

By John Loeffler last updated 15 October 24

Updated Looking for the best microSD cards? We tested the best and these our top picks based on price, reliability and warranty.

AMD releases details of 288GB MI355X accelerator: 80% faster than MI325X, 8TB/s memory bandwidth

By Desire Athow published 10 October 24

Rival to Nvidia Blackwell has some tasty specs, but will it be enough to catch up with Nvidia?

Meet AMD’s new 192-core CPU monster; the EPYC 9965 is its most expensive processor ever at nearly $15,000

By Desire Athow published 10 October 24

At nearly $15,000, this is the most complex microprocessor AMD has ever designed.

This huge 100-inch Hisense TV is almost 50% off at Costco ahead of Amazon Prime Big Deal Days

By Desire Athow published 4 October 24

This massive smart TV comes with an industry-leading five-year warranty.

Amazon Prime Big Deal Days promotional image

Amazon October Prime Day vs Amazon Prime Big Deal Days: A lesson in bad marketing?

By Desire Athow published 3 October 24

Did Amazon do itself a disservice by not going for Amazon October Prime Day?

I used the cheapest foldable smartphone in the world — so should I kick my trusty Samsung Galaxy Z Flip3 5G to the curb and replace it with Blackview's Hero 10?

By Desire Athow published 24 September 24

Opinion The Blackview Hero 10 is still too expensive for its own good

Someone using a laptop for SEO analysis.

Best lead generation tool of 2026

By Desire Athow last updated 17 September 24

Updated We list the best lead generation tools, to make it simple and easy for you integrate existing marketing or CRM software for better analytics and KPIs. to increase customer base and maximize sales.

A Lenovo small business server, one of the best small business server options, against a techradar background

Best small business server of 2024

By John Loeffler last updated 21 August 24

Updated We compare the best small business server models for small and medium businesses.

Man using a projector on a screen in an office

Interview: How businesses saw the light on UST projectors

By Desire Athow published 13 August 24

We talk projectors with Tan May Lin, Regional Director of Printer and Visual Products and Regional Director of Brand and Communications, Epson Southeast Asia.

Global Windows outage plunged banks, airlines, and more into chaos – here's everything you need to know

By Marc McLaren last updated 19 July 24

Breaking A software update from cybersecurity firm CrowdStrike caused a massive outage in Microsoft Windows PCs across the globe. Here's that latest plus everything that happened

Best WAP of 2024

By Steve Clark last updated 19 July 24

Updated We tested the best WAP for improving Wi-Fi coverage - and these are the top picks we recommend.

Act fast! The smallest desktop PC on sale for Prime Day is barely bigger than an apple — and costs less than $140

By Desire Athow last updated 18 July 24

Check out this minuscule mini PC with enough oomph to get you through the day.

The world’s fastest mini PC is only sold by Amazon — tiny Optiplex 7010 sports a Core i9-14900K that’s faster than a 16-core AMD Threadripper Pro

By Desire Athow last updated 18 July 24

I couldn’t find a more portable, more powerful mini PC than this one

I found Samsung’s cheapest 4K monitor — save $150 on this screen and bag yourself a great Prime Day productivity deal

By Desire Athow published 17 July 24

BestBuy is where you can buy the most affordable Samsung 4K monitor

I’m TechRadar’s HDD expert and this Prime Day deal is probably the best external hard drive offer ever

By Desire Athow published 17 July 24

I couldn’t find a more portable, a more powerful mini PC than this one - and it's on sale for Prime Day.

These are 19 Prime Day offers under $25 I’d recommend as a 25-year tech deal veteran

By Desire Athow last updated 17 July 24

Be more productive and give your office a refresh with these super affordable deals.

This 4TB SSD costs just over 4 cents per GB as Prime Day storage deals dry up — here are all the solid state drives under $45 per TB with some big surprises

By Desire Athow published 17 July 24

4TB SSDs are the new sweet spot when it comes to hard disk replacement storage.