Desire Athow

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website builders and web hosting when DHTML and frames were in vogue and started narrating about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium.

Then followed a weekly tech column in a local business magazine in Mauritius, a late night tech radio programme called Clicplus and a freelancing gig at the now-defunct, Theinquirer, with the late Mike Magee as mentor. After an eight-year stint at ITProPortal.com, where he discovered the joys of global techfests and transformed the publication into one of the biggest tech B2B independent publishers, Désiré moved to TechRadar Pro where he has been the editor for nine years.

He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers. He is an avid deal hunter and can be found lurking around on various deals forums.

Articles by: Desire Athow

Cyber Monday USB Flash Drive
I tracked the best Cyber Monday USB flash drives from less than $0.40/GB but my favorite is this $100 one performs like an SSD

By Desire Athow last updated

Cyber Monday 2024 Small but mighty, check out these Cyber Monday special deals on USB Flash drives for your storage needs

Keyboard
What are the most common web hosting cybersecurity concerns?

By Desire Athow last updated

Phishing, malware and DDoS attacks are just a few of the ways hackers can try and take over your website.

Shared hosting vs dedicated hosting
Shared hosting vs dedicated hosting: Which plan should I choose?

By Desire Athow last updated

Updated Confused about the differences between these types of web hosting? We’ll make everything crystal-clear.

Microsoft 365 Family
I am a Microsoft 365 expert and these are the Office deals I’d buy with my money for Cyber Monday

By Desire Athow last updated

VPN, Password manager, Identity monitoring, Antivirus and more than a dozen Microsoft applications

online business
How shared hosting can kill your online business

By Desire Athow last updated

Sharing server resources with other users can lead to performance issues which may drive away customers.

Person completing a feedback survey on a laptop
Best customer feedback tool of 2026

By Desire Athow last updated

Updated We list the best customer feedback tools, to make it simple and easy to find out what your customers want and need from your business.

Presentation
Best event management solution of 2026

By Desire Athow last updated

Updated We feature the best events management solutions, to make it simple and easy to manage all aspects of an event, from programs to speakers to attendees.

The MSI Cubi NUC 1M on a pink and blue background
5 reasons why all businesses need a mini PC

By Desire Athow Published

Small in size but mighty in versatility, all hail the mini PC.

Dell SE2425H monitor
Hurry up! I just found the cheapest 24-inch monitor in the market and it even has a 3-year warranty

By Desire Athow Published

Dell’s SE2425H is a good allrounder monitor for productivity and casual usage

Network servers in data room Domestic Room
Top benefits of managed VPS hosting

By Desire Athow last updated

VPS hosting offers the flexibility of a dedicated server without the high costs.

Microsoft AMD CPU
Microsoft convinced AMD and Nvidia to build a CPU with extraordinary features but it will never go on sale: 4th gen 9V64H has 96 cores and uses InfiniBand technology

By Desire Athow last updated

Build exclusively for Microsoft Azure, this processor is set to deliver jaw-dropping performance

Solidigm SSD
Solidigm launches yet another 123TB SSD after Phison, WD and Samsung with a likely price tag of $14,000

By Desire Athow Published

Enterprise SSDs are rapidly becoming the go-to solution to prop up a moribund storage market

A hand holding up the new Mac mini M4
The new 2024 Mac Mini is Apple’s IBM PC moment and this tiny computer is the final nail in the desktop PC’s coffin: here’s why

By Desire Athow last updated

The M4 Mac Mini with 16GB of RAM and a sub-$500 price tag is unbelievable value for money

paper shredder
Best document shredder of 2024

By Steve Clark last updated

Buying Guide We compare the best document shredders for the home and office - protect your data with these recommended paper shredders.

A picture of a fujitsu laptop
Don’t wait for Black Friday: Amazon has halved the price of this Intel Core i3 laptop to less than £220

By Desire Athow Published

I have never seen a laptop with such a configuration at such a low price.

Vodafone
Vodafone has one of the best Samsung Galaxy Z Flip 6 business deals on the market right now

By Desire Athow Published

Samsung’s best flip foldable ever meets Vodafone’s lifetime service promise

Person using a tablet in an office
Best customer experience (CX) tool of 2026

By Desire Athow Published

Updated We list the best customer experience (CX) tools, to make it simple and easy to collect customer feedback to help provide business insights to improve sales, support, and branding.

A TeamGroup Elite A1, one of the best microSD card picks, against a techradar background
Best microSD cards of 2024: top picks for your micro storage needs

By John Loeffler last updated

Updated Looking for the best microSD cards? We tested the best and these our top picks based on price, reliability and warranty.

AMD Instinct MI355X Accelerator
AMD releases details of 288GB MI355X accelerator: 80% faster than MI325X, 8TB/s memory bandwidth

By Desire Athow Published

Rival to Nvidia Blackwell has some tasty specs, but will it be enough to catch up with Nvidia?

AMD Epyc Turin 3D model
Meet AMD’s new 192-core CPU monster; the EPYC 9965 is its most expensive processor ever at nearly $15,000

By Desire Athow Published

At nearly $15,000, this is the most complex microprocessor AMD has ever designed.

Hisense U7K 100-inch TV
This huge 100-inch Hisense TV is almost 50% off at Costco ahead of Amazon Prime Big Deal Days

By Desire Athow Published

This massive smart TV comes with an industry-leading five-year warranty.

Amazon Prime Big Deal Days promotional image
Amazon October Prime Day vs Amazon Prime Big Deal Days: A lesson in bad marketing?

By Desire Athow Published

Did Amazon do itself a disservice by not going for Amazon October Prime Day?

Blackview Hero 10
I used the cheapest foldable smartphone in the world — so should I kick my trusty Samsung Galaxy Z Flip3 5G to the curb and replace it with Blackview's Hero 10?

By Desire Athow Published

Opinion The Blackview Hero 10 is still too expensive for its own good

Someone using a laptop for SEO analysis.
Best lead generation tool of 2026

By Desire Athow last updated

Updated We list the best lead generation tools, to make it simple and easy for you integrate existing marketing or CRM software for better analytics and KPIs. to increase customer base and maximize sales.

A Lenovo small business server, one of the best small business server options, against a techradar background
Best small business server of 2024

By John Loeffler last updated

Updated We compare the best small business server models for small and medium businesses.

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