The best streaming stick you can buy is now 50% off at Amazon

Amazon Fire TV Stick 4K Max on a green background
(Image credit: Future / Amazon)

It's always best to buy Amazon devices during the retailer's members-only sale as that's when all its popular tech is available for its cheapest prices. But, if you're not signed up, then you have to miss out. Well, not anymore, as Amazon has dropped the Fire TV Stick 4K Max - one of the best streaming sticks you can buy - is down to its lowest-ever price for non-Prime members.

You can now get the Fire TV Stick 4K Max for $26.99 (was $54.99) - that's only $2 more than Prime members paid last month. This is the fastest and most responsive version of Amazon's streaming stick with the smoothest streaming experience thanks to the latest WiFi technology, so it's a bargain with this 50% discount.

Today's best Amazon Fire TV Stick deal

Fire TV Stick 4K Max: $54.99$26.99 at Amazon

Fire TV Stick 4K Max: was $54.99 now $26.99 at Amazon
This is the lowest price we've seen for Amazon's premium streaming device for non-Prime members. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6 technology to give you a more stable and consistent streaming experience.

This streaming device is a simple and affordable way to watch video in ultra-high definition 4K resolution on any TV with a spare HDMI port. The Amazon Fire OS features all the popular apps such as Netflix, Prime Video, and Disney Plus, while potentially offering better performance than your TV's in-built services. Plus, it has useful features such as voice controls through Alexa.

We awarded this premium option four stars out of five in our Amazon Fire TV Stick 4K Max review. We said it pushes the streaming stick to its limits with excellent performance for the price and does everything you need to watch shows and films in 4K. Accessibility features and voice controls are handy additions, too, as you can navigate through apps easier and connect with other smart home devices.

Apart from that, it functions identically to the standard Fire TV Stick 4K from an image quality perspective with HDR support for superior lighting and colors. It's also compatible with Dolby Vision and Dolby Atmos, to provide further picture refinements and improved sound on relevant content.

If you're unsure about buying now considering the Labor Day sales are just around the corner, let us assure you by saying that we're confident the Fire TV Stick 4K Max won't be cheaper in the weeks ahead. The only time it might be lower is during the second Prime Day sale in October (again, a member-exclusive event, or during the Black Friday deals in November. 

Grab one while you can for your home TV or if you need one now you're heading off to college. Our back to school sales hub has even more tech and essentials you might need for the year ahead.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.