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Nokia: Ovi isn't just another app store

Nokia Ovi
Point and Find in action – but barcodes are only the first step at sensing what's around you with your phone)

Nokia is being very secretive about what it's doing on Ovi with Tim Kring, the creator of Heroes. But Tero Ojanperä, the Executive Vice President of Nokia Services, claims it will be an immersive experience - one that underlines "the Ovi Store is not just a shop; we are building an audience. It's all about engagement; can you engage the user in new and compelling ways?"