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This was the one and only Apple Watch launch line in the US today

Apple Watch launch line
Apple Watch launch line

Behold, this is an extremely rare sighting: an Apple Watch launch line, a species once thought to be entirely extinct.

In their natural habitat, a sidewalk outside of a posh storefront, these Apple consumers laid in wait for up to 25 hours to prey on the first iPhone-compatible smartwatch from Apple.

Ironically, the Apple Watch battery life wouldn't have lasted the entire time if they had been wearing one.

Apple Watch launch line

Richard Ryan was the first in line, waiting 25 hours

We caught up with the one remaining herd in the US outside of Maxfield Los Angeles, a fancy Chanel Fashion store in Hollywood, where they braved the high Apple Watch price.

The leader of the pack, Richard Ryan of Tennessee, said he arrived at 8:00 am the previous morning. The store didn't open its doors until 9:00 am today, coinciding with the Apple Watch release date.

Apple Watch launch line

It was one Watch per person, so everyone brought three friends

Ryan said he ended up with the stainless steel Apple Watch, noting that he would have gotten an 18-karat gold Apple Watch Edition for his YouTube channel if it was available. This store had the Sport and normal Watch available.

Apple Watch launch subdued and unusual

There are only six stores worldwide selling the Apple Watch today, and none of them are an official Apple Store. Other cities include Tokyo, London, Paris, Berlin and Milan.

Like Maxfield, all are upscale fashion locations everyday Apple fans don't shop at. Most pre-orders went through the Apple Store online and shipped starting today.

Subdued: There was just Apple-loving one sign

There were about 250 people in line when this Los Angeles store opened, a fraction of count we saw all over the country when the iPhone 6 and iPhone 6 Plus launched last year.

Maxfield employees tried to drum up the excitement, but they were no Geniuses at it. None would confirm how many units were in stock, either.

Apple Watch launch line

High-fives and what looked like generic raffle tickets were given out

Apple has hinted that this subdued launch launch is a temporary policy, which is good news for Apple diehards who want to camp for the iPhone 7.

Matt Swider

US Editor-in-Chief

Matt Swider is TechRadar's gadget-savvy, globe-trotting US Editor-in-Chief Editor who leads the US team in New York City. He began his tech journalism career all the way back in 1999 at the ripe at of 14, and first started writing for TechRadar in 2012. He's tested over 1,000 phones, tablets and wearables and commands a Twitter account of 600,000+ followers. Matt received his journalism degree from Penn State University and is never seen without his TechRadar headphones.