The Google Now Launcher could soon be a thing of the past

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So long, Google Now launcher: the default launcher on Nexus phones and an essential download for anyone looking for the stock Android experience is about to be pulled from the Play Store, according to sources speaking to Android Police (opens in new tab).

The Now launcher lets you swipe right from the home screen to get straight to your Google Now cards, and the move is another sign of Google switching its focus to the Google Assistant instead - its latest phones (opens in new tab) come with a revamped launcher called the Pixel launcher, which features the Google Assistant front and center.

Right now anyone can download and install the Now launcher, but it doesn't look like that's going to be the case much longer. It's possible the Pixel launcher (opens in new tab) will then become available to more phones, as it's currently a Pixel-only product.

Now is out, Pixel is in

We've already heard rumors (opens in new tab) that the upcoming LG G6 is going to be the first non-Pixel phone featuring fully fledged Google Assistant capabilities, so the Now launcher's demise may well be timed to coincide with Google Now officially making way for Google Assistant.

The tech company hasn't been particularly clear with its branding for Google Now and its various add-ons (opens in new tab). Google Assistant looks and feels like version 2.0 of Google Now, although Google hasn't specifically said one is replacing the other.

If you want to give the Google Now launcher a whirl, you can still install it, but you might not get updates for much longer. If it came installed on your phone (as on the Nexus devices (opens in new tab)) it will also continue to work fine, but expect it to be phased out for the Pixel launcher in the near future.

David Nield
Freelance Contributor

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.