Panasonic: Plasma is still the best TV technology

Panasonic hired a lot of ex-Pioneer engineers and Estornel says the DNA from those Pioneer prototypes can be found in the latest Panasonic products. However, he adds that to produce a 9mm thick plasma TV is still far too expensive and is very unlikely to ever happen.

"In the ZT you definitely find some of those technologies, especially the infinite black or whatever they called it at that time. I think there's a bit of that in the DNA. But with the super slim… it's still a cost issue to be really honest. If you look at the kind of customers that plasma is appealing to, they are not that bothered about the slimness, they are not bothered about the fact that the frame is wider than what you can have on an LED.

James Rivington

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