So you're looking for a new television – where to start? You may have come across Hisense during your online browsing, and wondered if the budget TV brand is worth your while for a new living room telly.
A large Chinese manufacturer of electrical goods, Hisense covers everything from fridges to washing machines, though its smart TV range is one of the biggest parts of its burgeoning business.
Though state-owned – like many Chinese companies – Hisense has plenty of international connections.
Back in 2015 it licensed the famous Sharp brand, bought part of a Mexican TV production line and started making televisions for the US and South American markets using the Japanese company’s name – and then went several steps further by buying Toshiba's TV business.
So you should be in no doubt that Hisense is a major player with a solid presence in the competitive television market.
Should I buy a Hisense TV?
So, after a brief history lesson, are Hisense television deals worth considering? As ever, the answer depends on a number of factors.
Fundamentally the panels used in these sets are decent. They tend to offer nice sharp images, decent black levels, and good color balance.
However, with the sets that support HDR, don't expect them to offer the same peak brightness as more expensive sets from bigger name brands. This means that the images shown on the sets don't quite have the same sparkle to them as better HDR sets.
Their smart TV OS can also be a little hit and miss across its different models. We liked it when we reviewed the 55N6800 where we were impressed by the range of apps on offer, even if the overall interface wasn't as sophisticated as other sets.
However it was a different story when we reviewed the 32M2600 which featured an interface that was sluggish and slow. The app selection was also much less broad.
The Hisense TV price range is where its got a real edge, with the Chinese company firmly focusing its sights on the middle-market – with occasional forays into more high-end hardware like the massive (and massively bright) H75U9A.
Hisense's flagship televisions - although good - are not quite at the level of the best TVs in the world, but that they often come in significantly cheaper than their peers.
Lower down the range you are also going to see significant savings. The upshot is that although your television may not be the talk of the neighbours, it's not likely to disappoint, and the money you save can definitely be spent on getting great 4K content.
Hisense TV reviews
Perhaps most crucially, what did TechRadar make of Hisense's latest TV sets?
We've reviewed Hisense televisions of all sizes and price ranges, from the 32-inch M2600 to the 65-inch Series 7 ULED. Check out some of the review links below.
Hisense U8B ULED TV review: One for the UK only, but this high-spec TV comes in at only £999 for a 65-inch model, offering a big-impact screen at a pretty low price.
Hisense R7E (50R7E) 4K UHD Roku TV review: The Hisense R7 series offers one of the best budget TV options ever, with great color and solid speakers. For most, the Hisense R7 is the way to go.
Hisense A6200 50-inch LED TV review: A well-made 50-inch TV with a solid feature-set, a surprisingly accurate picture, and a cracking price. It isn’t perfect, especially when it comes to HDR, but you won’t find a better value proposition for the money.
Hisense P7 ULED TV review: Hisense's 65-inch ULED set may be at the expensive end, but the crisp 4K and terrific brightness make for a top-end picture and ideal gaming TV. One to keep an eye on in the sales.
Hisense N6800 55-inch 4K TV review: A solid four star product, one that proves 4K TVs can be done well on a budget. This television is also available at 60 inch and smaller.
Hisense M2600 32-inch TV review: Although this didn't quite get our unmitigated approval, this solid 32-inch TV was praised for its detailed clear image. Just make sure you invest in a streamer or set-top box alongside it.
- For our top TV picks, our guide to the best TVs is here to help